Celebrity Style News – StyleWatch

May 14 2012 06:00 PM ET

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Demi Lovato Goes Blonde for New ‘X Factor’ Gig

Demi Lovato Blonde Hair Courtesy Demi Lovato

New job, new hair color! At the FOX upfronts in New York City on Monday, Demi Lovato was announced as one of the new X Factor judges — and debuted new blonde locks, too.

Before her trip to New York, the singer popped into West Hollywood’s Nine Zero One Salon Friday night, where her hair was transformed from brunette to blonde and blonde extensions were added. According to a source, the starlet said this is the lightest her hair has ever been — and she wants to keep it this way for her upcoming tour, which kicks off in Del Mar, Calif., next month.

Last year, Lovato tried red hair temporarily, going blonde several months later and eventually returning to her natural brunette hue.

May 14 2012 04:30 PM ET

Win Looks from Ashley Greene, Jennifer Lawrence in Charity Auction

Ashley Greene
Dimitrios Kambouris/Getty

American Idol finalist Haley Reinhart will be rocking out in New York City this Friday for She’s the First‘s charitable Girls Who Rock concert — but if you can’t be in the Big Apple for the action, there are still ways to help the cause. She’s the First — a not-for-profit that sponsors girls’ education in the developing world, so that they can be first in their families to graduate from high school — is hoping to raise $50,000 from Girls Who Rock ticket sales, plus proceeds from a celebrity-driven auction happening on charitybuzz.com through the end of May. Prizes include a dress once worn by Ashley Greene, a jumpsuit worn by Jennifer Lawrence and a Victoria’s Secret summer goodie bag. Learn more — and get bidding — at charitybuzz.com.

May 14 2012 03:00 PM ET

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Julianna Margulies’s Beautiful New Initiative

Julianna Margulies Courtesy L’Oréal Paris

Julianna Margulies is already a L’Oréal Paris spokesperson, but the actress is expanding her role, signing on as the ambassador for the company’s Women of Worth awards.

The program, inspired by the brand’s iconic “Because You’re Worth It” tagline, is in its seventh year and honors and celebrates inspiring women who are making a difference in their communities.

“I was well aware of the importance of the brand’s Women of Worth program,” Margulies tells PEOPLE. “It wasn’t until this past December at the awards ceremony, however, that I was able to truly see firsthand how this initiative is changing lives.”

Every year the program selects 10 women from across the country who have dedicated their lives to volunteerism and charitable efforts. “These women were so extraordinary and exceptional and most of these women you’d hear their stories and think, that’s when you quit,” the Good Wife actress adds to WWD. “Instead they persevered and not only helped other women but changed their communities, changed medical research, helped other women get jobs.”

May 14 2012 01:30 PM ET

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Chic Clicks: ‘Fashion Star’ Renewed, Give Yourself a ‘Crown of Braids’

Nicole Richie
Donato Sardella/WireImage

–NBC has announced that Nicole Richie, Jessica Simpson and the rest of the Fashion Star crew will be back for a second season [The Hollywood Reporter]

–A new hairstyle to try this week: a ‘crown of braids’ courtesy Lauren Conrad‘s style site [The Beauty Department]

–Vogue puts a man on its cover — Olympic swimming hopeful Ryan Lochte — for just the fourth time ever [Huffington Post]

–So You Think You Can Dance hostess Cat Deeley reveals what’s on her summer shopping list [FabSugar]

–Nina Dobrev says she wants “every single piece” in her wardrobe to be unique [InStyle.com]

May 14 2012 12:00 PM ET

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Kim Kardashian Channels Mom Kris Jenner in Short Wig

Kim Kardashian Wig AKM-GSI; Inset: Startraks

Is that Kris Jenner? Nope — it’s Kim Kardashian! Sporting a short black cropped wig over the weekend — reminiscent of her mother’s hairdo — the reality starlet caused many a double-take while on a photo shoot in Los Angeles.

Kardashian Tweeted a photo of herself with the shorter strands wearing a sexy leather jacket, hot pants and big shades while being hounded by paparazzi (pretty realistic, huh?) for the Vogue Italia shoot.

“Amazing shoot today for Vogue Italia! Thank you @Rushka_Bergman & @akafrancesco for your creative genius!!!” she said.

On Saturday, Kardashian shared another photo of herself; this one showed off her intense spray tan. “The tannerexic mom has some serious competition,” she joked before washing off the fake color.

We wonder what fashion-critic boyfriend Kanye West had to say about the (temporary) new looks.

–Jennifer Cress

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May 14 2012 10:30 AM ET

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Jessica Simpson Launching a Maternity Line

Jessica Simpson Maternity Line Courtesy Destination Maternity; Inset: Jamie McCarthy/Getty

She just had baby Maxwell Drew two weeks ago, but Jessica Simpson is already giving birth to another venture: a maternity line. The designer announced plans for her latest collection, aptly named Jessica Simpson Maternity, just this morning.

Simpson’s new line — which will be available at Destination Maternity, Motherhood Maternity and Macy’s stores this fall — includes “breezy, everyday pieces aimed at the modern mom-to-be who wants to maintain her fashion edge throughout her pregnancy,” according to a release.

May 14 2012 09:00 AM ET

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Zoë Saldana Is ‘Not a Pink Girl’

Zoe Saldana Craig Barritt/Getty

Zoë Saldana looked beautiful at the Cosmopolitan for Latinas launch party in New York last week, but it took some convincing to get the actress into that blush-hued Elie Saab dress.

“This took years for [stylist Petra Flannery] to get me to wear — feminine, pretty colors and pastel,” the actress told FabSugar. “I always want things to be hard and poignant but sometimes, you need these things because they mellow you out.”

The Avatar beauty relies heavily on Flannery — not just her stylist but also a close friend — to help put together her red carpet ensembles. “She is my must-have,” she said. “I work so hard and I am nonstop that sometimes taking time to think about what I am going to wear is overwhelming.”

Saldana, also said she’s “not a pink girl,” is known for her fashion risks, too, so it’s not surprising that she describes her style as “unexpected” and “emotional.”