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Feb 05 2010 05:16 PM ET
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Stars Shine at Sonia Rykiel Pour H&M Launch

Marion Curtis/Startraks

Hot on the heels of design houses like Matthew Williamson, Jimmy Choo and Stella McCartney, who have all created successful H&M lines, comes Sonia Rykiel. And at last night’s launch event at New York restaurant Bobo, stars like Leighton Meester and Kelly Rutherford turned out to show their stylish support as brand president and artistic director Nathalie Rykiel chatted with PEOPLE about her inspirations. “When you design, you are like a sponge,” she says. “It can be the girl from Gossip Girl or what happened just in Haiti.” Hollywood never fails to leave her short on muses, she tells PEOPLE. “I think it’s interesting to have all sorts of characters. And whether it’s Lady Gaga or Beth Ditto or whoever, I think it’s fantastic to see that women feel so free and they can push the limits so very far. I think it’s a testament of what’s going on in society.” Sonia Rykiel Pour H&M’s bright, colorful colored clothing will hit national retail stores on Feb. 20, but you can visit h&m.com now for a sneak peek—c’est magnifique! — Joyce Chen

Feb 05 2010 04:30 PM ET
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Lauren Conrad and Mark Cosmetics Team Up To Fight Abuse

Lauren Conrad might have taken a step back from the limelight by leaving the Hills — but she’s still looking out for her younger fans. The designer and budding author has teamed up with mark cosmetics again to raise awareness about abusive relationships through their Girls m.powerment Campaign. Lauren helped mark launch the m.powerment campaign back in 2008, and since has raised over $400,000 for the cause. Starting with just one charitable chain necklace the m.powerment collection to support the cause has grown to include a double-sided lipgloss, $6, and a heart bracelet, $12, with 100% of the sale proceeds going to the m.powerment fund. See what Lauren has to say about the cause in the video above, and then do your part by shopping the m.powerment by mark collection at meetmark.com.–Andrea DeSimone

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Feb 05 2010 03:15 PM ET

Dita Von Teese Designs Charitable Eye Masks for Moschino

Get your beauty sleep on with these flirty and oh-so-cute eye masks designed by burlesque artist Dita Von Teese for Moschino. The mask, made of pink silk-satin, a spotted lace overlay with eyelash detail prints and rhinestone embellishments that read “Dita for Moschino,” will profit amFAR, an AIDS charity supported by the trend-setting star. You can purchase your own eye mask for $130– and support the cause–which adds up to some sweet dreams!–David Yi

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Feb 05 2010 03:00 PM ET
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Valerie Bertinelli’s Next Goal: “To Run the Boston Marathon”

Goff/INF

When Valerie Bertnelli joined Jenny Craig in March 2007, she had one goal in mind: lose 40 pounds. Not only did she shed the weight, she showed off her svelte new body in a bikini on the cover of PEOPLE magazine! Since then, the actress has written two books and released a fitness DVD. So what’s left? “For me, my 2010 goal, believe it or not, is to run the Boston marathon, four days before I turn 50!” says Bertinelli, who revealed her plan during a Jenny Craig press conference in Los Angeles on Wednesday. Last year Valerie reached a previous goal of completing a half-marathon, but she’s still feeling the jitters when it comes to crossing the finish line at 26.2 miles. “I’m a little nervous. I’m a little excited. Just keep your fingers crossed and wish me luck,” said the actress, who was quick to offer encouragement to her fellow Jenny Craig spokespeople. “I wanted to take this opportunity to say to the gorgeous Sara Rue, congratulations. Girl, you go! I’m so very proud of you. And Jason [Alexander], Dude. I so knew you could do this and congrats to you too. And congrats for starting the new year off right.”–Elaine Aradillas

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Feb 05 2010 02:00 PM ET
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Shop Victoria Beckham’s Revamped Shades!

Want to rock Victoria Beckham’s famed oversized sunglasses? Now you can! The dress designer just released her updated eyewear collection, which offers square metal frames (in two colors), cat eyes, and square frame acetate sunglasses. Click over to net-a-porter.com to shop the collection, but be prepared to shell out some extra cash–styles range from $430-$510.

Feb 05 2010 01:15 PM ET
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Cindy Crawford Gives ‘One Kiss’ To JCPenney

Courtesy of One Kiss by Cindy Crawford

After the success of her home and bedding line for JCPenney, Cindy Crawford is branching out for the national retailer — this time into jewelry. This April, the iconic all-American supermodel will launch an affordable 40-piece jewelry collection, ranging from $79 to $299, called One Kiss exclusively for JCPenney. The collection, described as simple yet sophisticated, will feature pieces made of sterling silver, gemstones and diamonds inspired by the henna symbol that translates to ‘kiss.’ “[The symbol] was cool, but I love what it means,” she tells WWD of her choice for the name. “It’s not necessarily a romantic kiss, it could be a mother’s kiss. You can also buy it for yourself.” One Kiss jewelry will hit JCPenny stores nationwide jcp.com this April. – David Yi

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Feb 05 2010 11:33 AM ET

U.S.A. Goes Polo For the Winter Games

Now here’s something to cheer about: Polo Ralph Lauren will be the official U.S. Team outfitter for the Vancouver
Olympics! In 2006, the U.S. Delegation for the Winter Olympics in Torino, Italy, donned clothing made by Roots, a Canadian company. Now, that the Games are heading to Vancouver, the U.S. Team will switch back to an all-American brand. Polo Ralph Lauren, who is the official village wear and apparel brand for the U.S. Olympic and Paralympic Teams, is kicking off its presence in a big way with updated versions of traditional red and navy down jackets and wool knit caps for the opening ceremony on Feb. 12. The company “has outfitted the team with a timeless look, one that fellow American’s will be proud to wear,” said Lisa Baird, the United States Olympic Committee’s marketing officer. “They truly understand the honor bestowed upon Team USA athletes who will represent our nation.” But the athletes aren’t the only ones that get to wear Team U.S.A. gear— the U.S. Olympic Collection can be found in department stores across the U.S, and Canada as well as on ralphlauren.com Prices range from $10- $495. –Cynthia Wang

Shop the Olympic collection now

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