Project Runway

Heidi Klum Says Posing in her New Lingerie Line (at 41!) is as Easy as 'Riding a Bike'

Oct/17/2014 at 12:00 PM ET

She’s launched kids clothing, a line of activewear, multiple fragrances and now Heidi Klum, 41, is applying arguably her signature talent (that is, looking hot in next to nothing — and sharing that knowledge) to her latest venture. She’s replacing Elle Macpherson as the creative director and ad campaign model for New Zealand-based company Bendon’s line of lingerie, now called Heidi Klum Intimates and launching in January 2015.

Heidi Klum lingerieCourtesy Max Montgomery for Heidi Klum Intimates

Though the mother of four has been in the business for two decades, (as a Victoria’s Secret model for 13 years and stints in and on the cover of the Sports Illustrated Swimsuit Issue), she says she still manages to be surprised when it comes to underwear. “It’s almost like with the iPhone, how they’re always come up with something new and there’s always a new technology,” she tells PEOPLE. “It’s the same thing with bras too, there’s always something new … the underwire and the padding has changed, and things are seamless!”

And she promises she won’t be making things too complicated — instead just adding fashionable twists to beloved garments — because when it comes to her own lingerie, she prefers to keep things simple. “I love soft bras. I don’t love a lot of padding,” she shares. “Maybe I’m at a different point in my life now, I like more of a natural look instead of when you’re so hoisted up and too pushed-up. I feel like I did that like 10 years ago, I don’t love that look so much any more.” So, keep an eye out for a few non-padded triangle and racer-back styles in her line.

Heidi Klum lingerieCourtesy Rankin Photography for Heidi Klum Intimates

There were few jitters for Klum when it came to taking campaign photos, as well as the more than 30 product images for her line. “My girlfriends were like, ‘Do you ever get self-conscious in front of all these people when you have nothing on?” she reveals. “But I don’t! When you’ve done it for so many years, it’s kind of like riding a bike.” Riding a bike in your undies surrounded by lots of people, that is. “There’s one person with a wind machine, and the next person with the powder, and the next holding a light, and there’s art directors and clients. I’m used to that. It doesn’t really bother me,” she says. “After doing this for 20 years you kind of build a thick skin. You just know you’re always being judged and that’s just the way it is. I just go with it!”

RELATED PHOTOS: Stars in Swimsuits!

And while the line will be a combination of sexy and practical underpinnings (“If you want comfort, it can still be pretty!”), the Project Runway host has one lingerie rule she tends to stick to: “I do care about matching my bra and panties!” she says. “Most of the time if I get a beautiful bra I get a few more panties to go with it because I don’t really wash a bra every time I wear it. Obviously the underwear you do, and then you don’t have that matching set anymore. It’s nice when you take your clothes off to have that matching set on.” Wise words from a newly-minted lingerie magnate.

Tell us: are you excited to see what Heidi comes up with?

–Catherine Kast

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New York Fashion Week Fix: Heidi Klum & Tim Gunn's Ice Bucket Challenge, Karlie Kloss at Jason Wu and More!

Sep/05/2014 at 05:07 PM ET

Your social media feeds are probably flooded with New York Fashion Week posts, and it can be very overwhelming. So we decided to single out a few big moments from the runways to keep you up to speed.

NYFW ice bucket challengeTaylor Hill/FilmMagic

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Heidi Klum Dishes On Her Go-To Workout Jams and Staying Fit on the Job

Aug/28/2014 at 05:30 PM ET

As is evident to anyone with eyes, Heidi Klum is extremely fit. So it’s no wonder that New Balance tapped her to create a line of activewear, a collaboration that’s going on four years now. “There is nothing wrong with a little fashion at the gym,” she tells PEOPLE. “I always say, I’m trying to bring the runway to treadmill.” Along with an exclusive look at her latest campaign, she shares what gets her motivated on blah days and why working out isn’t really a chore for her.

Heidi Klum New BalanceCourtesy New Balance

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What Should Marge Simpson Wear on Date Night With Homer? The Project Runway All Stars Have Some Ideas

Dec/05/2013 at 05:00 PM ET

Is Marge Simpson having a midlife crisis? After 20+ years in her famous green dress, she’s looking for a new outfit to wear on a special dinner date with Homer, and she’s tasking the Project Runway All Stars to design it for her.

The guidelines? According to Marge, she wants something sexy and special and that will be easy for Homer to slip off after a few beers (TMI, Marge!). And of course: No green!
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Surprise! Kerry Washington Hits the Runway at NYFW

Sep/06/2013 at 03:13 PM ET

Kerry WashingtonCourtesy Frazer Harrison/Getty

Yes, that’s Kerry Washington on the New York Fashion Week runway, but no, she has not had a mid-life crisis and suddenly decided to ditch acting for modeling. She’s actually there because she’s guest judging the Project Runway finale — so she attended the NYFW show earlier today at Lincoln Center in New York City to help choose the reality show’s winner.

RELATED: See more star style at New York Fashion Week here!”

The Scandal star joined the regular Project Runway judges, including Heidi Klum, Nina Garcia and Zac Posen, to watch the show’s eight final contestants do their thing. Sadly, we’ll have to wait all the way until October 17th, when the finale airs, to see who they chose as the winner.

Until then? We can only drool over Washington’s killer outfit. And drool we will: The star looked stunning in a floral Stella McCartney dress, Casadei red leather pumps, and just-right cleavage (yes, cleavage is an accessory of note).

Tell us: What do you think of Washington’s NYFW outfit? Are you excited for the Project Runway finale?

–Annie Daly

New York Fashion Week Day 2: Your Daily Fix

Sep/06/2013 at 02:28 PM ET

The #NYFW Tweets, Instagrams, Vines, Pins and Insta videos (phew, are we missing anything?) are coming fast and furious. So we’ve rounded up the best of the best from the second day of the shows for you to check out. Scroll down to see an adorable behind-the-scenes photo of Kerry Washington and her glam squad, take a look at the “hairy situation” Karlie Kloss encountered backstage and watch video straight from the runway.

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Project Runway Finale: Twitter Users, Enter to Win One of the Final Show's Dresses

Apr/25/2013 at 04:00 PM ET

Project Runway FinaleDavid M. Russell/AETN

If you’re tuning into the Project Runway finale tonight and find yourself muttering “I want that!” as the models walk by, you’re in luck: We’re giving a reader the opportunity to wear one of the dresses created by the final contestants and shown at New York Fashion Week.

We can’t give away any spoilers or reveal who your dress could be made by, but it’s truly couture — the only one of its kind! — and sure to be the most glamorous thing in your closet.

Need we say more? To enter, tweet us @stylewatchmag with a photo of Project Runway judge and host Heidi Klum from PeopleStyleWatch.com. The first to do so will win the dress straight from the runway (and bear in mind as you enter, this will be sized to fit the models!)

Read the rules below, and don’t forget to tune in tonight to see which dress you just may win!

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