Shops

FAME

Does this mean we can expect to see pointy cone-bra corset styles at Target? Mark your fashion calendars: Jean Paul Gaultier is doing a cheap chic collection for Target arriving in stores March 7, 2010. The collection will be available in 250 stores and online through April 11. Gaultier, known for his racy, theatrical, avant-garde styles, was one of the first designers to make lingerie fashionable — he designed the now ubiquitous cone-bra corsets for Madonna’s Blond Ambition tour in the Nineties. Always inspired by the world around him, WWD reports the Gaultier Target collection “pays tribute to the American woman, celebrating the forces of style both past and present in American pop culture.” Does that mean current fans Rihanna and Katy Perry, who attended his Paris runway show this month? Gaultier, who’s also the creative director at Hermes and who received the prestigious CFDA International Award in 2000, is the third guest designer in Target’s Designer Collaborations series, following Anna Sui last month and Alexander McQueen last spring. –Kristin Larson

Landov

What’s better than one hot store opening in a new location in West Hollywood? Two hot stores opening at once, of course! When Diavolina and Madison launched with a single party benefiting the Susan G. Komen foundation Thursday night hosted by Current/Eliott designers Meritt Elliot and Emily Current, Lucy Hale, Tichina Arnold, and Mandy Moore came out to celebrate. Moore, who works with Current and Elliot (they are also stylists) regularly, had something else her mind: her husband of seven months, Ryan Adams. “I’m learning every day,” she said of being married. “I’m lucky because I get to spend every day with my best friend and he’s a great influence.” And their pals second the emotion, with Elliot saying of the couple, “Being around both of them is a joy. They’re super fun.” Mandy also praises Emily and Merritt in turn, enthusing, “I’m always happy to support them, I couldn’t be more excited for their success. You know when hope for people and they deserve it and then it happens to the good people — there is justice in the world. I adore them and I am always happy to come out. Anything to show my love.” The other stars were focused on love of a different kind — retail love! “I’ve never been to Diavolina before but, of course, I’ve been to Madison,” said Hale. “I saw a really cute studded bag in there so I’m going to check that out.” Arnold was thinking bigger. “There are a red pair of Yves Saint Laurent shoes over there. I must have those. It’s perfect for the holidays.”

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Who says that stars don’t love a bargain? Celebrities and bargain-hunters alike enjoyed frenetic, elbows-out shopping at the Ovarian Cancer Research Fund’s 12th annual Super Saturday, which took place at Nova’s Ark Project in Water Mill. Power shopper Barbara Walters was one of the first to peruse merchandise as the gates opened at noon. By 3:20 pm, a booth stocked with Mary-Kate and Ashley Olsen’s The Row was “sold out,” according to an announcer on a loudspeaker. “I took the last three shirts,” mentioned Kelly Ripa. She had on a flowing patterned dress by Etro that she said she had fallen in love with when Nicole Richie was on her show in a similar design. “I’m proud of [The Row],” said Ripa. “They have a vision. I got whatever was left over in my size.” Hosted by Blake Lively and Ripa, rows of booths covered by colorful straw umbrellas offered up high fashion — Donna Karan, Calvin Klein, Diane von Furstenberg, Armani, Ralph Lauren, and Tory Burch — at rock bottom prices to benefit the Ovarian Cancer Research Fund. Nearby, Gayle King assessed the deals. “The shopping is good,” she told PEOPLE. “I don’t need one thing, but I’m a girl who loves a bargain, so I wore comfortable shoes. You’re shopping for a good cause, but it’s the thrill of the hunt. I just got a Carolina Herrera dress that was $1790 for $350. I have no idea where I’m going to wear it, but it doesn’t matter!” With beau Jason Hoppy and dog Cookie at her side, Bethenny Frankel of The Real Housewives of New York City was looking to cover up at the beach. “I bought a Michael Kors bathing suit called a “swimming dress,” she mentioned. Find out more about the Ovarian Cancer Research Fund by clicking here. –Jeffrey Slonim

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Last night in Hollywood, Demi Moore, Ashton Kutcher, Melissa Joan Hart, Julie Bowen and more helped Soleil Moon Frye launch her eco-friendly baby-clothing line Private Label at an event sponsored by Weleda. The line includes shirts, pants, blankets, and onesies in solid, bold colors –- think American Apparel-esque basics for babies –- and according to co-founder Paige Tolmach was inspired by the colors of a candy store. Soleil Moon Frye looked no further than to her daughters, Poet and Jagger, to model the line during the party. Between keeping an eye on her daughters and entertaining her celebrity friends, Soleil stole a few minutes to give pal Demi Moore a tour of the store. Read more from Soleil on our Celebrity Baby Blog by clicking here.

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H&M

On the heels of Matthew Williamson’s boldly printed summer line, H&M has announced its next high-end collaboration with star-favorite accessories brand Jimmy Choo. The luxury shoe line, which is a red carpet favorite of stars like Kate Hudson, Vanessa Hudgens, Jessica Alba, Beyonce and more, will not only be creating a women’s and men’s collection of shoes, bags and accessories, but will be extending its range to a women’s clothing line. This marks the first designer accessory collaboration for H&M. Jimmy Choo for H&M will hit stores November 14, 2009 with shoe styles ranging from $60-$200– a steal compared to Jimmy Choo’s $500+ prices. So far, we love what we see. Tell us: Are you excited to see more of the Jimmy Choo for H&M line?

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If you want to know the secret to many gorgeous Hollywood bodies look no further then Max Azria.  At the opening of Live! On Sunset, a chic new store in West Hollywood, the designer behind the Herve Leger “bandage dress” displayed his spring collection and received praise from his famous fans. “I think I’m a little bit in love with Max just as a person,” said co-host Hilary Duff, “but he makes every girl’s body look insane and I love that!”  Sophia Bush counts Azria’s “amazing European loving sensibility” as his design gift and said, “he wants us all to feel embraced and loved…a more beautiful version of ourselves.” The real beauty of the curve hugging “bandage dress” is its flattering silhouette for all sizes. “I love the shape that they give. They’re not just for like stick thin people,” said Leona Lewis.  Taraji P. Henson summed up the vast appeal by tellling PEOPLE.com, “The best way I can put it is that it’s like a Spanx in a dress.  You don’t have to wear Spanx (because) it sucks you up and holds you in in all the right places.  That’s the perfect dress!” For Bush, Herve Leger also evoked nostalgic feelings, “I think the first time I ever wore Herve to an event was the Teen Choice Awards a couple years ago.  I was in this amazing dress and it was a great night for me. I got three surfboards to take home.  It was a very big memorable evening both fashion-wise and professionally.” – Michelle Ward

Andreas Branch/Patrick McMullan/Sipa

The new Chloe boutique in Los Angeles may be opening on Melrose Ave., but the celebration was so big, it had to be held at a Hollywood studio! Hosted by Kate Bosworth and Chloe Sevigny, both dressed in the French brand head-to-toe, the party brought out a bevy of celebs to Milk Studios on Thursday night, from Leighton Meester and beau Sebastian Stan to Molly Sims, Zoe Saldana, Jamie-Lynn Sigler, Rachel Zoe and Bosworth’s model/boyfriend, James Rousseau. And why all the love for Chloe? “They have a lot of statement pieces, whether it’s a bag, or a blazer, there’s always a bit of flare and edge to everything,” Sigler told PEOPLE.com, herself dressed in a black blazer with a beaded lapel. But the line’s cut out dresses were the hit of the evening, seen on Saldana, Sevigny, and Meester. But for Meester, the decision was all about taking advantage of the warmer West Coast. “I’ve been in a perpetual winter for like an entire year in New York, so I was like I don’t care what it is I’m going backless, I’m going pantless, we’re doing it tonight! ” the Gossip Girl star enthused. And for Chloe fans in always-sunny L.A., that kind of summer-ready style is clearly something worth celebrating. - Shruti Dhalwala