Courtesy Gabrielle Olya
If Gwyneth Paltrow‘s Goop lifestyle newsletter came to life as a 3-D, tangible place where you could browse her carefully curated wares, what would it look like?
PEOPLE got to find out the answer when we took a trip to Goop’s pop-up storefront, which launched Monday in L.A.’s posh Brentwood Country Mart. While there was (shockingly!) no line to get in, there was a throng of paparazzi eagerly snapping photos of the store’s interior through the window, despite the fact that Paltrow herself was not inside.