Shops

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Last night in Hollywood, Demi Moore, Ashton Kutcher, Melissa Joan Hart, Julie Bowen and more helped Soleil Moon Frye launch her eco-friendly baby-clothing line Private Label. The line includes shirts, pants, blankets, and onesies in solid, bold colors –- think American Apparel-esque basics for babies –- and according to co-founder Paige Tolmach was inspired by the colors of a candy store. Soleil Moon Frye looked no further than to her daughters, Poet and Jagger, to model the line during the party. Between keeping an eye on her daughters and entertaining her celebrity friends, Soleil stole a few minutes to give pal Demi Moore a tour of the store. Read more from Soleil on our Celebrity Baby Blog by clicking here.

H&M

On the heels of Matthew Williamson’s boldly printed summer line, H&M has announced its next high-end collaboration with star-favorite accessories brand Jimmy Choo. The luxury shoe line, which is a red carpet favorite of stars like Kate Hudson, Vanessa Hudgens, Jessica Alba, Beyonce and more, will not only be creating a women’s and men’s collection of shoes, bags and accessories, but will be extending its range to a women’s clothing line. This marks the first designer accessory collaboration for H&M. Jimmy Choo for H&M will hit stores November 14, 2009 with shoe styles ranging from $60-$200– a steal compared to Jimmy Choo’s $500+ prices. So far, we love what we see. Tell us: Are you excited to see more of the Jimmy Choo for H&M line?

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If you want to know the secret to many gorgeous Hollywood bodies look no further then Max Azria.  At the opening of Live! On Sunset, a chic new store in West Hollywood, the designer behind the Herve Leger “bandage dress” displayed his spring collection and received praise from his famous fans. “I think I’m a little bit in love with Max just as a person,” said co-host Hilary Duff, “but he makes every girl’s body look insane and I love that!”  Sophia Bush counts Azria’s “amazing European loving sensibility” as his design gift and said, “he wants us all to feel embraced and loved…a more beautiful version of ourselves.” The real beauty of the curve hugging “bandage dress” is its flattering silhouette for all sizes. “I love the shape that they give. They’re not just for like stick thin people,” said Leona Lewis.  Taraji P. Henson summed up the vast appeal by tellling PEOPLE.com, “The best way I can put it is that it’s like a Spanx in a dress.  You don’t have to wear Spanx (because) it sucks you up and holds you in in all the right places.  That’s the perfect dress!” For Bush, Herve Leger also evoked nostalgic feelings, “I think the first time I ever wore Herve to an event was the Teen Choice Awards a couple years ago.  I was in this amazing dress and it was a great night for me. I got three surfboards to take home.  It was a very big memorable evening both fashion-wise and professionally.” – Michelle Ward

Andreas Branch/Patrick McMullan/Sipa

The new Chloe boutique in Los Angeles may be opening on Melrose Ave., but the celebration was so big, it had to be held at a Hollywood studio! Hosted by Kate Bosworth and Chloe Sevigny, both dressed in the French brand head-to-toe, the party brought out a bevy of celebs to Milk Studios on Thursday night, from Leighton Meester and beau Sebastian Stan to Molly Sims, Zoe Saldana, Jamie-Lynn Sigler, Rachel Zoe and Bosworth’s model/boyfriend, James Rousseau. And why all the love for Chloe? “They have a lot of statement pieces, whether it’s a bag, or a blazer, there’s always a bit of flare and edge to everything,” Sigler told PEOPLE.com, herself dressed in a black blazer with a beaded lapel. But the line’s cut out dresses were the hit of the evening, seen on Saldana, Sevigny, and Meester. But for Meester, the decision was all about taking advantage of the warmer West Coast. “I’ve been in a perpetual winter for like an entire year in New York, so I was like I don’t care what it is I’m going backless, I’m going pantless, we’re doing it tonight! ” the Gossip Girl star enthused. And for Chloe fans in always-sunny L.A., that kind of summer-ready style is clearly something worth celebrating. - Shruti Dhalwala

Flynet

Sparking an all-out fashion frenzy, stylish stars turned out in London last night to help designer Matthew Williamson celebrate his collaboration with H&M. The British designer, who kept pal Sienna Miller close by his side, told PEOPLE just how nervous he had been while heading to the launch of his capsule collection with the cheap-chic retailer: “In the car on the way I said to Sienna, do the heart test, feel my heart, and she did. It was pounding!” But it turns out Williamson had nothing to worry about. As VIPs like Mischa Barton and Pixie Geldof grabbed his signature vivid color pieces off the rails of the Regent Street store, he looked on with disbelief. “I was so nervous that no one was going to be here. I’m watching the rails being emptied, literally, it’s freaking me out — in a good way!” For her part, Mischa seemed to agree, congratulating the designer with a huge hug as she arrived in one of his new designs — a studded leather waistcoat and blue tulip skirt. “This is amazing,” she said pointing to a cropped leather jacket, while Sienna Miller, having completed her mission of support, sipped champagne quietly with a few friends. You can finally nab some of Williamson’s must-have looks for yourself. His collection, which ranges from $25 to $349, launchs today in H&M stores. –Reporting by Monique Jessen

Courtesy of Topshop

New York fashionistas have been counting down the days until the first stateside Topshop location opens in the Big Apple, and that day is finally arriving tomorrow. With Kate Moss in town to cut the ceremonial ribbon and unveil her Liberty print-packed spring collection, the 25,000-sq. foot store opens at 11 am tomorrow morning. And for those who won’t be in N.Y.C. to shop tomorrow, along with enjoying free makeovers and scones, there will be free shipping on Topshop.com all week long! A few of our favorites that we spotted at the massive and super-cool store are this washed stripe jersey dress, $65, frill jacket, $90, and this suede clutch, $70. Check out all the great items on topshop.com and enjoy the free shipping starting tomorrow April 2. Otherwise, we’ll see you in line tomorrow!

Courtesy of H&M

Matthew Williamson’s much-anticipated line for H&M is set to hit stores in just one month. The first shipment will arrive on April 23, followed by a second delivery on May 14 — and we can hardly wait! The British designer — who counts such stars as Eva Longoria Parker, Lindsay Lohan, Mischa Barton, Sienna Miller and more as fans– is brightening up the affordable retail chain with his bold patterns and bright prints in everything from swimwear to evening gowns. While this collection is certainly more expensive than typical H&M merchandise — prices start at $25 for a pendant necklace to $249 each for this leather jacket and sequin minidress to $349 for this beaded maxidress — they are a fraction of Williamson’s normal prices. For example, a similiar studded belt from his top line retails for $995 (at net-a-porter.com) compared to its $50 H&M price tag. Now that’s a steal! Tell us: Are you excited about the Matthew Williamson for H&M line?