From trendsetter to tech nerd! Polaroid creative director Lady Gaga‘s innovations for the brand are finally hitting stores after their splashy unveiling in January. Gaga’s first product under the Grey Label line, the GL10 instant printer, was launched at an event at Bloomingdale’s N.Y.C. flagship store; the $170 device will be sold exclusively at the department store until mid-June, when it will also be available on HSN and at Costco. Fans can stop by the Lexington Avenue Bloomingdale’s to experiment with the printer, which connects to Bluetooth-enabled phones to produce snapshots straight from your cell — with or without the classic Polaroid border — in less than a minute. Android users can also download a free app to do fun photo edits in seconds! Said Gaga of her inspiration for the device: “Everyday, digital photos capture, memorialize and shape our lives — but they are not given the chance to inspire us because they die on cell phones or digital cameras.” –Alex Apatoff

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Lady Gaga is taking “Paparazzi” to the next level, unveiling her long-awaited Grey Label line of photo products for Polaroid at the Consumer Electronics Show in Las Vegas Jan. 6. After being named the brand’s creative director at last year’s showcase, the pop icon spent much of 2010 developing some high-tech digital functions for Polaroid’s instant photography. Dressed in a plunging, corseted black suit and fingertip-length veil, Gaga helped model her Grey Label products, including LCD-screen sunglasses that instantly display images taken with their built-in camera! “I consider myself to be a visionary, not just a songwriter and singer. I am an artist,” the star, who is no stranger to statement-making sunglasses, said of the new line in a release. Her favorite item? “I’m most excited about the printer,” she gushed of the GL10 instant mobile printer, which syncs wirelessly with mobile phones to allow users to print off their cell snapshots. “Your images will no longer die a death on your cell phone or digital camera.” The printer will hit stores in May 2011 and retail for $150, while the other Grey Label products will be released later in the year. –Alex Apatoff

SEE SOME OF GAGA’s MOST OUTRAGEOUS ENSEMBLES IN LADY GAGA’S 25 WACKIEST LOOKS!

Mathew Imaging/WireImage

When it comes to personal style, Eva Longoria Parker leaves high-fashion experimentation to her more adventurous friends. “I’m classic–which means boring,” joked Longoria Parker to PEOPLE last night at the Soho House in West Hollywood, where she was celebrating the launch of the LG Fashion Touch, for which she and pal Victoria Beckham designed mobile phones. “[Victoria's] the crazy, bold, edgy one and takes fashion risks I don’t usually take. I like a classic dress, a classic line, classic colors. I mean, I’m pretty simple,” said the Reem Acra-clad Desperate Housewives star, who had a blast working on the LG commercial with her old friend Posh. “She is incredibly funny, so that makes it easy. All her kids and the dogs were there, and we always have a lot of fun.” Added Beckham, “We’ve known each other for a long time. We laughed–we really, really laughed.” Dressed in a leg-baring strapless mini from her own fashion label, Posh was squired for the evening by her eldest son Brooklyn, who looked dapper himself in a pink buttondown, cream cable-knit sweater and dark jeans. “He is always very, very stylish,” said Victoria, who noted that the whole family has a flair for fashion. “They all have natural style and love fashion. I mean, David is so handsome, and he has such amazing sense of style, I don’t think he could learn much from me.” To check out the new phones, available online now, go to sprint.com or visit a Sprint retailer.–Marissa Patlingrao Cooley; reporting by Michelle Ward

Credit: Kim Kardashian

Reality star Kim Kardashian is bringing her voluptuous curves straight to the iPhone! The socialite-turned-tech-entrepreneur is releasing an animated application today in conjunction with her new eponymous fragrance that will enable her fans to interact with her virtually. Want her to blow kisses, wave, or start flirting with you? Just tap the iPhone, slide your fingers across the screen, or shake the device to control her cyber-likeness’s every movement. The app will also include lifestyle and beauty tips, weekly Q&As with questions submitted by fans, easy access to Kardashian’s Twitter feed and more. To keep up with this Kardashian, purchase the application for $1.99 on iTunes!–David Yi

courtesy Microsoft

Looking for a tech item with a stamp of love? Microsoft Zune has just the thing! Just in time for Valentine’s Day, they’ve introduced a red 80GB Zune and 20 new limited-edition designs that can be laser-engraved on the back. Inspired by love, the designs are truly little works of art, and with so many to choose from, you’re sure to find the perfect match! Say “I Love You” old school-style with one of our favorites, “Love Note,” or show your sweetie you’re a romancing machine with “Love Factory.” Once you’ve picked a design, download V-Day themed wallpaper and playlists at zune.net. And last but not least, Zune is offering free shipping and Valentine’s Day gift-wrap for a limited time! Who knew technology could be so romantic?

courtesy Delight.com

iPods make pretty great companions all on their own — but they’re even better when you add something special. Check out our picks for the best iPod add-ons of the gift-giving season.

Plug this cute little Lego Mini Speaker directly into your iPod and play your iTunes out loud anywhere.

Change-up your player’s solid color — and protect it from scratches — with artist-designed or custom-made graphic skins.

Swarovski crystal ear buds are another way to let your iPod to dazzle your ears.

Carry your player in style, with a gold leather case that has built-in speakers.

A custom hardwood cover is a chic and eco-friendly alternative to plastic cases.

These bright, water-resistant speakers make it easy to sing along to your iTunes library in the shower.

ColorWare Design Studio will turn your iPod any color of the rainbow, with 29 shades and thousands of combinations to choose from.

Courtesy RoseandRadish.com

Just because the techie in your life likes his gifts practical doesn’t mean they can’t also be fun. We’ve rounded up the coolest portable memory sticks out there to let him compute on the go — and in style.

These gadgets made from actual twigs give new meaning to the term memory stick.

Indulge his nostalgia for Star Wars with a thumb drive in the shape of Princess Leia, Han Solo, or our favorite Chewbacca.

Sony’s Pocket Bit Mini is the tiniest flash drive on the market.

A flip out drive gives this Swiss Army Knife a modern, techie twist.

Housed in an old-school cassette case, this is one mix tape he will definitely appreciate.

Get in a treat with this drive in the shape of the junk food snack. There are doughnuts and pizza too.

Turn work time into playtime with drives that look like stackable Legos.

When the “Glamorous” singer isn’t busy performing, she is usually keeping her rock solid body in shape working out all around Los Angeles (Watch out, Matthew McConaughey!). But this singer isn’t wasting her time just carrying any old water bottle with her. To keep hydrated during a jog, the serious runner straps her Endurance 4-bottle belt, $36, at fuelbelt.com, around her waist. With the paparazzi flashing away, Fergie stays focused with her iPod secured to her arm. Get your own XtremeMac SportWrap for iPod, $30, at the online Apple store. Tell us: Would you wear these gadgets while running or is it a bit too much?

Click here to see more photos, news and a full bio of Fergie, and click here to discuss their style in Off the Rack.

Click here to see our Ultimate Guide to Summer Style. Everything you need to beat the heat — from the hottest shoes to the coolest shades and the sexiest bikinis!

Photo: London Entertainment/Splash News online

Getting on my scale is never the highlight of my day — and rarely a moment that I giggle with glee. So when I saw the Celebrity Scale, I saw a rare opportunity for laughing at my weight (in a good way). The brainchild of Irish designers Angry Associates, the scales measures you in terms of “celebrities” so you can weigh anywhere between Gizmo to the Karate Kid to King Kong. And now I know that if it looks like I’m creeping up toward Mr. Ed, it’s time to re-think feeding time. To buy your own, go to angry-associates.com, for $68 plus shipping. — Melissa Liebling-Goldberg

Click here to read about more gadgets in Off the Rack.

Photo: Courtesy of Angry Associates

What will nominee Leonardo DiCaprio be carrying in his pocket Oscar night? His new Samsung Black Carbon phone to call his family to share the good news. The Blood Diamond star stopped by Kitson Men on Jan. 29th to pick up the slider phone which retails for $420. Chump change for the international star who can get cell service worldwide with this phone. Leo’s latest toy has a 3.0 megapixel camera to capture the evening’s highlights. And the sleek, black phone will go perfectly with Leo’s signature Armani tuxedo as he struts the red carpet. Can you hear me, now? The Samsung Black Carbon Phone will be sold at Kitson Men exclusively until February 28.

Check out all scoop on Leonardo and other Academy Award nominees in our Red Carpet Confidential blog.

Photo:  Steve Granitz/WireImage

Can’t always be with your sweetheart? Make like lovebirds Eva Longoria and Tony Parker, Rachel McAdams and Ryan Gosling and David and Courteney Cox Arquette who can whisper sweet nothings to each other while they are apart on their sleek, new MOTOKRZR cell phones. Motorola recently gifted each couple a pair of matching red phones which were delivered packaged in a Valentine’s Day heart box adorned with barbed wire. Those looking to make a love connection of their own can find the MOTOKRZR in Fire at Verizon Wireless for $199/each.

See more Valentine’s Gift Ideas.

Photo: Courtesy of Motorola

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Diane von Furstenberg has wrapped women in her sexy wrap dresses for years. Now, thanks to T-Mobile, she’ll be giving women everywhere a fashionable way to text, email and call their girlfriends. Hot pink and adorned with kisses, it’s equipped with a camera to take pictures at the club, an mp3 player for rocking out on the run, and the internet. Nicole Richie, Lindsay Lohan, and Mischa Barton have already snagged the DVF Sidekick– and attended its star-studded launch party. Buy yours at t-mobile.com. — Amy Keith

Photo: T-Mobile