Courtesy FEED for Target; Inset: Landov
Lauren Bush Lauren has been working tirelessly on her FEED charity for years, helping to bring meals to underprivileged people through the purchase of her distinctive bags. But now she’s bringing FEED to a whole new level, partnering with Target for a 50+ item collection to launch June 30.
“This is our largest-ever initative to fight hunger here in the U.S.,” Lauren tells PEOPLE exclusively of the collaboration. “We hope to provide more than 10 million meals to children and families across America.”
Lauren also gives PEOPLE an exclusive sneak peek at two of the items that are part of the FEED USA + Target partnership: a collapsible bike and a set of bracelets, both of which reflect the “Americana” aspect of the collection that Bush is especially proud of.