Breast Cancer Awareness

Art Streiber

Project Runway’s hosts are really making it work as Heidi Klum and Michael Kors team up with Saks Fifth Avenue for their annual Key to the Cure campaign to raise money for women’s cancer charities. Kors has created a limited-edition T-shirt that the supermodel will wear in a national public service announcement featured in major fashion and lifestyle magazines through the months of September and October. As the campaign’s ambassador, Heidi joins the ranks of Gwyneth Paltrow, Nicole Kidman, Hilary Swank, Charlize Theron and more who have all held the honor in previous years. The Michael Kors limited-edition T-shirts are available at Saks.com and Saks Fifth Avenue stores for $40, with $34 from the sale of each tee benefitting local women’s cancer charities. Or wait until October 15-18, when Saks will donate 2% of sales (up to $250,000) from the shopping weekend to local and national women’s cancer organizations and research centers.

Charley Gallay/Getty

Felicity Huffman takes cancer — and beauty — seriously. The actress has joined Philosophy and the Entertainment Industry Foundation to raise awareness for the fight against women’s cancers. The Desperate Housewives’s star will appear in a public service announcement that encourages people to submit an original line of poetry to Philosophy’s “Unforgettable” poem — featured on the brand’s Shower for the Cure bath gel — and make a donation to the EIF’s Women’s Cancer Research Fund. Other celebs who have signed on to support the campaign and submitted their own lines of poetry include Rita Wilson, Lisa Kudrow, Lori Laughlin, Angie Harmon and James Caan. All entries will be considered for a special edition of the Shower for the Cure bath gel bottle available for sale in October 2010. To enter, visit showerforacure.com.— Jen Garcia

Courtesy EIFoundation

Christina Applegate is getting some help from her famous friends to raise awareness about breast cancer and Lee National Denim Day, one of the largest single day fundraisers for breast cancer in the country. Stars like Fergie, the cast of ABC’s Desperate Housewives, Ashley Tisdale and more have joined forces with the breast cancer survivor to autograph one-of-a-kind “I Love…” T-shirts to be auctioned off to benefit Christina’s foundation Right Action for Women. “I’m overwhelmed by so many familiar faces who have designed a T-shirt to help Right Action for Women, which is all about getting high-risk women screened appropriately for breast cancer.” Christina says in a statement. The actress is also serving as this year’s Lee National Denim Day ambassador, which benefits the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). The campaign encourages people to wear their jeans on Friday, October 2, in exchange for a $5 donation to support crucial breast cancer research. In anticipation of Denim Day, you can bid on the star-signed T-shirts from now until October 2 only at charityfolks.com to benefit Right Action for Women, or purchase Christina’s “I Love Life” T-shirt, $20, at denimday.com.

Courtesy Lee

PEOPLE magazine’s Most Beautiful person of the year, Christina Applegate, is using her beauty for a good cause. The breast cancer survivor is the 2009 Ambassador for Lee National Denim Day to support the fight against the disease — and PEOPLE.com has an exclusive first look at her stunning campaign shot. As part of charity effort, which is one of the country’s largest single-day fundraisers for breast cancer, the Samantha Who? star is asking companies to get casual for the cause and encourage their employees to wear jeans to work on Friday, October 2 — in exchange for $5 donations to support the charity. “Lee National Denim Day is such an effective grassroots campaign and its importance has become even more real to me in this past year,” Christina says. “By joining together on October 2, we can raise millions to support breast cancer research. It’s so simple and so powerful. I truly believe that events like this help save lives.” Proceeds from the program, which has already raised over 75 million dollars since its inception in 1996, will benefit Women’s Cancer Programs of the Entertainment Industry Foundation. Log on now to denimday.com to learn more about Lee National Denim Day and register your own group, or just support any existing team. Then get set to slip into your favorite jeans in the name of a good cause on October 2.

NBC

Selma Blair and Molly Shannon have been making us laugh with their outrageous costumes on the new show Kath & Kim. This week, the two funny girls donned more hot pink in the name of Breast Cancer Awareness by picking items from Warriors in Pink, a Ford-sponsored line with 100% of proceeds going to the Susan G. Komen for the Cure. The basic T-shirts and easy to wear styles are perfect to blend into your wardrobe. Selma paired hot pink booty shorts and equally hot patent sandals with a Ford Cares “Warrior Tee.” The cranberry colored top features an embroidered design with a screen-printed “Warrior” patch on the front and back and is available for $28 — with all proceeds donated to the Komen Center — at fordcares.com. Molly added a silk scarf to her pink leggings and short dress that is also part of the Ford Cares gear. Get Molly’s scarf, $38 at fordcares.com. Get more information on Ford’s Warriors in Pink at fordvehicles.com.

Jordan Strauss/WireImage

Bar Rafaeli and famous friends like Jesse McCartney and Eve came out to support Hurley’s Art Chest, an auction of custom-made corsets and T-shirts to benefit breast cancer charities. Stars like Amanda Bynes, Calista Flockhart, Sally Field, Denise Richards, Jessica Szohr, Selena Gomez and more have created these one-of-a-kind designs to be auctioned to benefit Boarding For Breast Cancer, a charity serving the action sports community in an effort to raise awareness about breast cancer, the importance of early detection, and an active lifestyle. For Bar Rafaeli, the Art Chest host and Hurley model, breast cancer is a cause close to her heart. She tells PEOPLE, “One in eight women suffer from and deal with breast cancer so everybody knows somebody who has it, and if you don’t know someone personally, you know someone who knows someone. I have a family member [with cancer], I know friends, friends of friends, it’s very unfortunate, but I do.” Bid on these one-of-a-kind T-shirts and corsets now through October 30th at Hurley.com.

Peter Kramer/AP

The New Kids on the Block are doing their part to fight for a cure during Breast Cancer Awareness Month. And it’s an issue that hits close to home for the band. After singer Danny Wood’s mother Elizabeth “Betty” Wood passed away after a battle with the disease, Danny and the other New Kids knew they wanted to do something to honor her memory and also benefit their fans. “A lot of the women coming to the shows need to be aware of early detection. They’re in that age from 25-35 where they need to get their first exams,” Danny tells PEOPLE. “That was the problem for my mother. By the time she found out, it was too late — and I don’t want that to happen to anyone else when it could be prevented.” To help support the cause and keep the memory of Elizabeth Wood alive, the band is selling limited-edition NKOTB tanks featuring the Breast Cancer pink ribbon, $35, with all proceeds supporting Susan G. Komen for the Cure. Danny, who chose the charity says, “They’re the best foundation I’ve worked with. I’ve done their races in the past and I know it’s something my mom would have wanted.” Click here to purchase one of the tanks and help in the fight for a cure. –reporting by Michelle Tan