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Jul 18 2011 10:30 AM ET

EXCLUSIVE: Mary-Kate and Ashley Olsen Act Up for StyleMint!

SEO TEXT
Courtesy StyleMint

For the first time since they were 18 years old, Mary-Kate and Ashley Olsen are together again onscreen for StyleMint with a monthly series of videos appropriately called the “T Moment.” In case you haven’t checked it out yet, StyleMint is the designing duo’s members-only site, offering customers a personalized way to shop new, exclusive collections of eight T-shirts a month for only $29.99 each! In the “July T Moment,” Mary-Kate tends to the grill while Ashley chows down on a burger in an impromptu BBQ — wearing their favorite red, white and blue as befitting of Independence Day. And the designers want to see how you style America’s favorite colors, too! Through July 31, submit a photo or video of yourself in a T-shirt with some red, white or blue to facebook.com/mystylemint. Mary-Kate and Ashley will announce the lucky winner of a year-long StyleMint membership (that’s 12 free T-shirts!) on their Facebook page on August 5. Go get inspired and start shopping now at stylemint.com!

WATCH THEIR FUN-FILLED VIDEO FOR THE ‘JULY T MOMENT’ BELOW!

Jun 30 2011 04:30 PM ET

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It’s T-Shirt Time for Mary-Kate and Ashley

It's T-Shirt Time for Mary-Kate and Ashley
Courtesy Terry Richardson for Dualstar

Mary-Kate Olsen and Ashley Olsen‘s quest for the perfect T-shirt continues. Starting tomorrow, the mini mavericks are teaming up with BeachMint, a curated e-commerce community, to introduce a line of sinfully soft shirts through their new site, StyleMint.com. “There’s nothing better than a simple, chic and versatile T,” Ashley says in a release. “When it’s done right, you just know. That’s what we do at StyleMint.” A follow up to their more aspirationally priced collection, The Row (where silk and modal tops start at $250), StyleMint is the antidote to unaffordable fashion, with looks priced at $30 apiece. And much like the Kate Bosworth-helmed sister site, JewelMint, StyleMint is a members-only, taste-based shopping experience. So, if you like what you see (and are curious about what an Olsen slogan T might say), head over to StyleMint Friday! –Justine Harman

CHECK OUT MORE AFFORDABLE STYLE IN ‘CAN YOU GUESS THE STAR BARGAIN?‘

May 25 2011 02:00 PM ET

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Blake Lively, Lady Gaga and More Stars Team Up with Uniqlo for Japan Relief

Japan Relief Charity T-Shirts
Courtesy Uniqlo

Uniqlo has partnered with 10 famous faces to design a special T-shirt as part of the new Save Japan! campaign, helping to raise money for the Red Cross. The T-shirts feature messages of encouragement from artists around the world, and Uniqlo hopes to be able to donate around $1.2 million from the sales to recovery efforts. Famous faces that have designed tees include Lady Gaga (above, left), who has previously designed a bracelet for the relief efforts, Blake Lively (above, right), Gwyneth Paltrow, Nicole Kidman and more. Get your own tee for $20 in Uniqlo stores starting June 25.

May 05 2011 12:00 PM ET

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Beyoncé Creates Cute T-shirts for the ‘Let’s Move’ Campaign

Beyonce designs T-shirts for Michelle Obama
Kevin Mazur/WireImage

Sporting fashionable ensembles no matter what the task seems to come naturally for Beyoncé. So when she decided to teach kids a few dance moves during a surprise visit to a middle school on Tuesday, she made sure they were styling for the occasion, too! The superstar got a group of students moving on the dance (er, gym) floor when she stopped by for an unannounced visit at New York’s P.S. 161 in Harlem, toting custom-designed T-shirts by her label, Deréon. The visit was made on behalf of First Lady Michelle Obama‘s “Let’s Move” initiative, a campaign aimed at encouraging young children to make healthier lifestyle choices. The black tees, emblazoned with the “Let’s Move” logo, came from a collaboration between Beyoncé, her mom Tina Knowles and the first lady. Though they aren’t available for sale, they will become the official shirts of the growing campaign. It looks like Beyoncé really does have an outfit for every occasion! –Kim Peiffer

CHECK OUT MORE COOL STAR T-SHIRTS

Apr 07 2011 06:00 PM ET

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Mary-Kate and Ashley Olsen to Launch Online Shopping Site!

Mary-Kate and Ashley Olsen StyleMint Dario Cantatore/FilmMagic

Mary-Kate and Ashley Olsen are adding another element to their rapidly-expanding fashion empire. The CFDA-nominated duo has partnered with BeachMint to launch StyleMint.com, an online shopping site that acts like a personal stylist to bring you exclusive apparel using customized shopping technology. “Online commerce is the perfect medium for us to create a new brand that is as much about the clothing as it is about the customer experience,” Ashley said in a release. “BeachMint is the ideal partner as they share our vision for the brand and have the resources and talent to execute it.” The site will debut with an exclusive T-shirt line, and will offer its members personalized selections from the collection to fit their style profile. StyleMint will also delve into the full shopping experience with trend reports and how-to videos showing shoppers how to wear and pair items. “With StyleMint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers,” Mary-Kate added. StyleMint will launch this summer and will join BeachMint’s expanding family of online brands, including Kate Bosworth’s accessories line, JewelMint. Tell us: Will you check out the Olsen’s new shopping site? –Kim Peiffer

SHOP STAR LOOKS FOR LESS!

Feb 09 2011 02:20 PM ET

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Would You Wear a Ripped T-Shirt Like Fergie’s?

Fergie's Cut-Up T-shirt
Bauer-Griffin

Super-sheer fabrics, plunging necklines, micro-minis—we’ve seen all sorts of barely-there pieces pop up on daring celebs! And Fergie, no stranger to bold looks, added a new one to her eclectic, rocker mix while vacationing in St. Barts over the New Year’s holiday: a T-shirt filled with holes! A tropical getaway might make the most sense for such a revealing shirt, but we wonder—is it too over the top, even for a tropical island? Or is it a cool, artsy take on a white T-shirt? We want to know what you think — your opinion may just appear in the next issue of PEOPLE StyleWatch! Tell us: Would you wear Fergie’s ripped-up T-shirt? Vote below!

Feb 02 2011 01:30 PM ET

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EXCLUSIVE: Jersey Shore’s Ronnie to Launch a T-Shirt Line

Jersey Shore T-Shirt Launch
Peter Yang; Inset: Courtesy Jersey Laundry

For the past two summers, he and his Jersey Shore co-stars have spent their summers working at a T-shirt shop in Seaside Heights, N.J., and now Ronnie Ortiz-Magro is ready to share his expertise with the world, by launching his own line, called Jersey Laundry. “The crowds in Jersey wait in line for hours for shirts that say ‘Team Ronnie,’ or ‘I Heart Vinnie,’” he explains. “We’re going for stuff like that, and running with it.” The line, which he’ll be previewing Friday in Dallas and Saturday in Las Vegas, will feature some of Ortiz-Magro’s sayings and a few images of him as well. Some examples? “‘GTS, gym tan smush’,” he says. “They’re more for the younger fan base. Funny stuff like, ‘Got Smush’? ‘Have You Smushed Today?’” The shirts, which will roll out on their own new website in late February and cost about $20 apiece, will start with three men’s shirts and three women’s, including one that reads, “I [Heart] Single Ronnie.” Still, he won’t confirm whether he’s on the market: “You gotta wait and see for the season how things pan out and see where that goes,” he teases. “Every episode is more and more drama—it’s not gonna get dull!” One thing he’s happy to gush about? Filming season four of his hit show in Italy this spring. “As soon as I heard, I put an order in for a Rosetta Stone,” he says. “I need to know how to order grilled chicken when I get down there—I can’t have pasta everyday!” And expect to see him rocking Jersey Laundry overseas. “We’ve got T-shirt time, and now I’m making the T-shirt!” he laughs. Tell us: Will you buy a T-shirt from Ronnie’s new line? — Lesley Messer