Archive – Maternity – Style News - StyleWatch

Jan 06 2010 05:30 PM ET

Heidi Klum Launching Two Maternity Lines!

Loved by Heidi Klum™ for Motherhood Maternity®

There’s no stopping supermodel mama Heidi Klum! Just three months after welcoming her fourth child, daughter Lou Sulola, the Project Runway host announces plans to launch two maternity lines next month. Lavish by Heidi Klum and Loved by Heidi Klum will debut online and in stores Feb. 12 for A Pea in the Pod and Motherhood Maternity, respectively. (Heidi follows in the footsteps of Nicole Richie, who debuted her own line for A Pea in the Pod in August.) In keeping with Heidi’s own sexy maternity style, Lavish includes 15 pieces of “iconic style and seamless fit.” One highlight? A slinky black maxidress, $128, worthy of a red carpet arrival! Loved will offer 14 affordable items made for comfort. Pieces include a loose-fitting floral print top, $40, and blue button-down tunic, $30. Heidi brings a heck of a lot of sartorial expertise (including a combined three years of pregnancies!) to her lines. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines,” Heidi said today in a statement. “Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey.” We can’t wait to see more!
Tell us: Will you buy Heidi’s maternity fashions? –Kate Hogan

Lavish by Heidi Klum™ for A Pea in the Pod®

Dec 17 2009 01:50 PM ET

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Christian Siriano on His Fierce Maternity Collection and Dream Client

Janet Mayer/PR Photos

Project Runway season 4 winner Christian Siriano is back with a new maternity collection, and it’s his fiercest yet. Siriano’s Spring 2010 Fierce Mamas line, his third for the Moody Mamas brand, features playful party frocks, feminine details, eye-catching patterns, and ultra-wearable jersey Ts and dresses. “It’s about making it really, really wearable, accessible and still really comfortable,” says the designer, who also has his own namesake ready-to-wear label and a shoe line for Payless. His must-haves for great pregnancy style? “A great T-shirt and a signature party dress,” Siriano tells PEOPLE. “When you’re pregnant you still do the same things that you would normally do — go to events, baby showers and weddings. Not every brand does sweet, fun party dresses like this.” While his celeb fans already include new moms Ashlee Simpson-Wentz, Heidi Klum and Jessica Alba, Siriano says he hopes to some day design for his dream client: “Drew Barrymore, because she’s so chic and fun and so interesting fashion-wise.” Fierce Mamas for Moody Mamas by Christian Siriano ranges from $50 to $250 and will be available this spring at moodymamas.com. Check out Christian’s entire Q&A at celebrity-babies.com. –Nina Tyler

Aug 07 2009 12:13 PM ET

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Nicole Richie on Her Design Career: “I’m So Blessed!”

Michael Kovac/FilmMagic

Nicole Richie celebrated the debut of her maternity line, “Nicole” for A Pea in the Pod, by bumping baby bellies with other pregnant moms in Beverly Hills Thursday night at A Pea in the Pod. “It is completely unreal to have a vision and have it come to life five months later,” she told PEOPLE. “I’m so blessed, I’m so lucky.” Joined by Judy Reyes, Tisha Campbell-Martin, Nicole Sullivan, Jamie Bergman and Gena Lee Nolin, Richie, who is pregnant with her second child with Joel Madden, modeled an outfit from her line — with a twist. “This is a tank from my line but I got it in a bigger size so I can wear it as a dress,” she said of her black tank. “I try to wear whatever is comfortable and whatever fits!” Richie added that she’s been having fun rotating the items from her line into her wardrobe. “I’ve been making an effort to change my clothes a lot and rotate through the pieces,” she says. Her favorite? “I really love the paisley dress, I’m a huge fan of prints and I love the color scheme.” Though she’s in her third trimester, Richie says she has no plans to slow down her fashion enterprises any time soon. “I have my second collection of House of Harlow 1960 [jewelry] coming out in November, and my regular clothing line coming out in Spring 2010 along with my shoe line.” She admits that’s worth the effort, though. “I’ve been working extremely hard,” she says. “It’s amazing.” – Lisa Ingrassia

Click here to see behind-the-scenes video of Nicole’s shoot for A Pea in the Pod!

Aug 05 2009 09:00 AM ET

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EXCLUSIVE SNEAK PEEK: Nicole Richie’s Maternity Line for A Pea in the Pod

Courtesy of A Pea in the Pod

Nicole Richie is known as known for her boho-chic style as she is for Hollywood pedigree — and with fans like Madonna wearing her House of Harlow 1960 jewelry collection, her design career couldn’t be hotter. Pregnant with her second child (daughter Harlow Winter is 19 months old), the star has signed on to create (and model) a line of maternity clothes with her signature flair for A Pea in the Pod. Richie talked to PEOPLE exclusively about the new line, explaining that the collaboration works because “Pea in the Pod is such a known company for pregnant women. They carry great lines, and so when they asked me to create a line for them, I was really excited and eager to do it.” And being pregnant herself means that Nicole is especially considerate of her customers. “You really feel like you have to change your whole wardrobe. And that’s the last thing a woman wants to go through. So I really tried to make this line to get women excited about wearing clothes.” And while Nicole admits she doesn’t always wear maternity clothes, she definitely thinks the pregnant form should be flaunted! “I think the pregnant body is beautiful, and I think you should show it off,” citing her jean cutoffs as a go-to this pregnancy. As for what to expect in the line, think peasant tops, layering tees, flowing maxidress and braided details. Nicole may have a few months left until she has her second child, but she says of her newest design collection making its debut, “It feels great to see everything come to life. It’s the best feeling in the world to have your visions and dreams coming together. I’m so excited for people to see them. I just hope that people like it.” We give it our thumbs up! “Nicole”, an exclusive collection for A Pea in the Pod stores on Friday, with prices ranging from $48 for tank tops to $148 to maxidresses.

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Jul 29 2009 02:48 PM ET

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Gisele’s New Bump-Free Ads for London Fog

Courtesy London Fog

She may have strutted her baby bump down a Brazilian runway just a little over a month ago, but when it comes to her latest ad campaign, Gisele Bundchen’s bump is no where in sight. The supermodel, who is expecting her first baby with husband Tom Brady, shows off her famous body in just a barely-belted, classic London Fog trench coat for the brand’s fall ad campaign. But don’t expect to see a dramatic reveal of the supermodel’s swelling tummy. “Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life,” Dari Marder Chief Marketing Officer, London Fog revealed in a press release. “Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump,” adds Marder. Make that barely-visible. Gisele’s London Fog ads will debut in October fashion, lifestyle and entertainment magazines as well as on billboards and online. Tell us: What do you think of Gisele Bundchen’s London Fog ads?

Jun 30 2009 06:44 PM ET

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Nicole Richie Designs Maternity Line for A Pea in the Pod

George Pimentel/WireImage

Nicole Richie is no stranger to looking stylish while pregnant! Not only did she look fabulous while expecting daughter Harlow, but she is still rocking her signature boho chic look while pregnant with baby number two on the way. And while Nicole has hinted in the past at expanding her design ventures from just her House of Harlow 1960 collection to clothing and specifically maternity, she took to her blog today to announce that she is designing maternity clothing for A Pea in the Pod and to show some behind the scenes shots from her shoot with star photographer James White. A Pea in the Pod tells PEOPLE that “A Pea in the Pod is excited about their partnership with Nicole Richie and the collection will be available in stores in early August.” We can’t wait to see what Nicole has designed!

Jun 26 2009 03:54 PM ET

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Elisabeth Hasselbeck Launches NFL Maternity Line With Reebok

Peter Kramer/AP

Football fan Elisabeth Hasselbeck isn’t letting pregnancy get in the way of her love of the game. Reebok has announced today that they’ve drafted The View host to be the face of a new line of NFL football jerseys — designed specifically for pregnant women. “The NFL has a tremendous amount of female fans,” Elisabeth tells WWD. “Watching a game can be a real family bonding experience, and I can tell you that the women behind the games are truly the most intense of the fans.” The $15 to $17.50 shirts will launch during the fall 2010 football and feature sayings like “#1 Draft pick” and “Kicker” across the belly. As for why Reebok decided to launch the line, Reebok’s NFL women’s product manager explains to WWD, “we realized how women were buying the product, but then we were ignoring them for nine months while they were pregnant,” of the sports fans who often had to purchase men’s shirt to accommodate their growing bumps. Tell us: What do you think of Reebok’s new NFL line for pregnant women — and Elisabeth as their spokesmom?