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Heidi Klum Says Posing in her New Lingerie Line (at 41!) is as Easy as 'Riding a Bike'

Oct/17/2014 at 12:00 PM ET

She’s launched kids clothing, a line of activewear, multiple fragrances and now Heidi Klum, 41, is applying arguably her signature talent (that is, looking hot in next to nothing — and sharing that knowledge) to her latest venture. She’s replacing Elle Macpherson as the creative director and ad campaign model for New Zealand-based company Bendon’s line of lingerie, now called Heidi Klum Intimates and launching in January 2015.

Heidi Klum lingerieCourtesy Max Montgomery for Heidi Klum Intimates

Though the mother of four has been in the business for two decades, (as a Victoria’s Secret model for 13 years and stints in and on the cover of the Sports Illustrated Swimsuit Issue), she says she still manages to be surprised when it comes to underwear. “It’s almost like with the iPhone, how they’re always come up with something new and there’s always a new technology,” she tells PEOPLE. “It’s the same thing with bras too, there’s always something new … the underwire and the padding has changed, and things are seamless!”

And she promises she won’t be making things too complicated — instead just adding fashionable twists to beloved garments — because when it comes to her own lingerie, she prefers to keep things simple. “I love soft bras. I don’t love a lot of padding,” she shares. “Maybe I’m at a different point in my life now, I like more of a natural look instead of when you’re so hoisted up and too pushed-up. I feel like I did that like 10 years ago, I don’t love that look so much any more.” So, keep an eye out for a few non-padded triangle and racer-back styles in her line.

Heidi Klum lingerieCourtesy Rankin Photography for Heidi Klum Intimates

There were few jitters for Klum when it came to taking campaign photos, as well as the more than 30 product images for her line. “My girlfriends were like, ‘Do you ever get self-conscious in front of all these people when you have nothing on?” she reveals. “But I don’t! When you’ve done it for so many years, it’s kind of like riding a bike.” Riding a bike in your undies surrounded by lots of people, that is. “There’s one person with a wind machine, and the next person with the powder, and the next holding a light, and there’s art directors and clients. I’m used to that. It doesn’t really bother me,” she says. “After doing this for 20 years you kind of build a thick skin. You just know you’re always being judged and that’s just the way it is. I just go with it!”

RELATED PHOTOS: Stars in Swimsuits!

And while the line will be a combination of sexy and practical underpinnings (“If you want comfort, it can still be pretty!”), the Project Runway host has one lingerie rule she tends to stick to: “I do care about matching my bra and panties!” she says. “Most of the time if I get a beautiful bra I get a few more panties to go with it because I don’t really wash a bra every time I wear it. Obviously the underwear you do, and then you don’t have that matching set anymore. It’s nice when you take your clothes off to have that matching set on.” Wise words from a newly-minted lingerie magnate.

Tell us: are you excited to see what Heidi comes up with?

–Catherine Kast

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Britney Spears: Who Needs Men When There Are Bathtubs and Books?

Sep/26/2014 at 12:15 PM ET

Britney Spears has been shaking things up in every department lately: She’s launched a lingerie line, publicly put her cheating boyfriend in his place, gotten a cute new “breakover” bob and now she’s declaring she doesn’t see the need for a man in her life — or any woman’s life! — at all. Read on for all the scoop on this sassy new Brit.

TKTKTKScanpix/Sipa

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Britney Spears: I'm Going to Send Princess Kate My Entire Lingerie Line

Sep/24/2014 at 01:02 PM ET

Britney Spears‘s new lingerie line is fit for a princess! The pop icon unveiled her Intimate Britney Spears collection in London Tuesday, and she said the boudoir wear is for everyone — even royalty!

“I would love to see Kate wear my underwear designs — that would be splendid!” Spears, 32, told reporters at the presentation. “I’m going to send her one of every piece, so she’ll have plenty to choose from.”

Britney Spears lingerie line FameFlynet; Inset: Landov

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Rihanna has been all about multifunctional dressing this summer. Since June, the vast majority of her outfits could double as night on the town attire and sexy bedroom looks. Just check out all the wardrobe highlights: Silky textures. Lace detailing. Absolutely no structure. The singer’s wardrobe is perfect for after hours (and beyond!). Let’s take a look back.

Rihanna sexy slip dressesSplash News Online (3)

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