Lingerie

courtesy of Armani

Soccer season may be over until he returns to the LA Galaxy in July, but David Beckham is still driving the crowds wild! The star turned up at Selfridge’s in London to unveil the fall/winter Emporio Armani underwear campaign to a screaming crowd that even braved the London train strike to see Becks. Armani says of Beckham, “David has a great sense of style and is an inspiring role model – this is what makes him the perfect partner for Emporio Armani underwear. I am very excited that David Beckham’s new campaign image was unveiled exclusively in his home country and where better than at such an iconic retail destination as Selfridges.” Beckham admits to a case of nerves over the campaign, but only at the unveilings! “I don’t mind having the photograph taken but it’s a little bit embarrassing when it’s unveiled.” Although it’s not all stressful, with Beckham saying of seeing his billboards, “I don’t know about it giving me a buzz but I’m very proud of it.” We think that David’s ads just keep getting hotter and hotter! Tell us: What do you think of David Beckham’s latest ad?

CLICK THROUGH TO SEE TWO MORE STEAMY ADS!

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Courtesy of Emporio Armani

After dressing up for Marc Jacobs at the Met Costume Institute Gala, Victoria Beckham bares (almost all) for her second season of modeling in sexy Emporio Armani women’s underwear ads. The ads, which the star unveiled in person today at Macy’s in New York City, picture the star in a lacy bra and panty set complete with a long ponytail replacing her usual pixie cut. And this is hardly the last we’ve seen the of the star in her skivvies — Victoria will be showing off her sexy side for Armani until 2012. Tell us: What do you think of Posh’s new Emporio Armani ads?

Courtesy Armani

First David Beckham famously stripped down to his briefs for Giorgio Armani, and now his wife Victoria has done the same. After announcing several months ago that she would be the latest model for the Emporio Armani underwear line, the ads have finally come out. And the results are simply stunning — moody black-and-white portraits shot by Mert & Marcus that show the lithe mother of three lounging around an unmade bed in her barest essentials. Rumor has it that Posh is under contract with Armani through 2012, so get ready to see a lot of Posh in magazines and on billboards near you for the next few years. Victoria says in a statement, “It’s an honour to have been selected by Mr. Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” Tell us: What do you think of Posh’s underwear ads?

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Former model Molly Sims will soon pull an Elle Macpherson and design her own lingerie line. “It’s something I’ve always wanted to do,” Sims tells PEOPLE on Wednesday night at the LA launch party for Domino: The Book of Decorating. And now she finally has the means to do it on a mass level, thanks to financial backing from a company called Concepts. The Las Vegas star insists she prefers substance to flash, so bet on comfy, practical designs over tassels and frill. One print that definitely won’t make the cut: leopard. “I want it be what you wear, not what you wish you could wear,” Sims explains of the collection, which will hopefully be released for Spring 2010. “It’s what you wear every day, just a little more beautiful. It’s going to be feminine. It’s like undone-done, so it’s like a reveal-conceal,” she sums up at the poolside bash, held at the Beverly Hills home of Top Design judge Kelly Wearstler, who kept guests like Sims, Gwen Stefani and Gavin Rossdale outside. “It’s so not done, and I’m such a freak,” the perfectionist designer says of her home. “But there will be another party,” the Domino cover girl promised. May we suggest a possible launch party for Molly’s line? – Jenny Sundel

Seth Browarnik/Startraks

Victoria’s Secret is adding another Angel to its roster: Marisa Miller, the first all-American beauty to join the VS ranks since Tyra Banks‘ departure in 2005. “It’s like a dream come true. I’m so excited,” Miller tells PEOPLE. “It’s so cool too because my sisters and my mom and I are longtime customers, so to be an Angel is pretty surreal.” Miller, who walked in last years’ Victoria’s Secret fashion show and already shot several campaigns for the company, is also proud to break the mold in terms of body type — she’s curvy and just 5′8″. “When I started modeling, the more androgynous look was in, and I remember seeing on casting sheets, ‘No girls over a B-cup size,’” says the California native, 30, who is married to Hollywood producer Griffin Guess. “I was like, well, that’s not me! But I can’t do anything about it. I have to find my own niche.” In the end, she succeeded: “I am who I am, and I found people who love that.” Tell us: What do you think of the choice of Marisa Miller as the newest Angel? – Charlotte Triggs

Arnold Turner/Wireimage

The latest star to turn designer is Janet Jackson. The singer has teamed with Australian designer Bruno Schiavi, who just recently helped design Dr. Rey’s new Shapewear line, to create an intimates collection. Pleasure Principle, named after Janet’s hit song in 1987, includes a variety of bra styles and sizes ranging from 32A to 44G. And the line is affordable — everything is priced under $40! Pleasure Principle won’t be your grandma’s underwear, the collection features Chantilly lace, satin and feminine details such as bows in rich colors like burgundy, silver, peach and of course classic black and white. “There’s something for every woman, and that’s very important to us,” Janet said in a press conference to USA Today. “I’ve always hated when lingerie is uncomfortable, so the fit and comfort was key.” Janet’s line will hit mass retailers in the USA in November and then will arrive in Australia, Japan and Europe. Pleasure Principle can be pre-ordered at jupicorp.com. Check out PEOPLE magazine for an exclusive first look, and catch Janet on her tour starting next month.

courtesy Armani

Introduced to the thrilled throng outside Macy’s Union Square in downtown San Francisco as someone “who looks good in clothes too,” David Beckham unveiled two larger than life ads of himself as the drool-worthy body and face of Emporio Armani Underwear. PEOPLE had the chance to speak with the soccer star after his adoring fans got their autographs. So, does the stylish hunk actually wear his Emporio Armani undies? “I always wear the Armani underwear,” Beckham said. “I’ve worn it in every game since joining the Galaxy.” He loves the Emporio Armani underwear “because it is comfortable. It’s masculine but it has that feminine side.” As for the provocative ads, his mother took a while to adjust, but Beckham assured us that “Victoria loves it.” So do PEOPLE.com readers!