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Oct 17 2011 10:30 AM ET

James Franco Stars in Gucci’s Made to Measure Campaign

James Franco Gucci
Courtesy Gucci

He broods so well! James Franco makes the most of his leading man status as the face of Gucci‘s new Made to Measure service — a personalized sartorial offering for men in search of custom suits.

Franco’s campaign, called “All the World’s a Stage,” was shot at Rome’s Cinecittà by French photographer Nathaniel Goldberg. And the collaboration was natural: Franco has worn several bespoke Gucci suits in the past and sported Made to Measure looks while hosting the Oscars in March.

“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service,” Gucci creative director Frida Giannini said in a statement. “With Gucci’s Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style.”

Sep 21 2011 12:00 PM ET

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Check Out Rachel Roy and Amar’e Stoudemire’s Cute Courtside Clothes

Rachel Roy, Amar'e Stoudemire Macys
Gilbert Carrasquillo/Getty

Rachel Roy likes a challenge. So when searching for people to collaborate with on her Macy’s line, Rachel Rachel Roy, she seeks out artists whose skills are different than hers. In the past, she’d teamed with pro surfer Karina Petroni to create shoes, but this year, she found herself drawn to someone a little more … masculine.

Roy tapped basketball star Amar’e Stoudemire to design women’s clothes with her, leading to the recently launched Rachel + Amar’e collection for Macy’s. The line features cute T-shirts, jackets, vests, shorts and more perfect for the girl who likes to hit the court — or take things in from a courtside seat.

“He loves fashion,” Roy tells PEOPLE of her partner in design. “He works so hard at what he does. And when you have a brand in fashion, you have to have a good team and you have to work hard … harder than you’ve ever imagined. And he did that.”

Sep 21 2011 10:30 AM ET

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How Kourtney Kardashian Styles the Men in Her Life

Kourtney Kardashian
Fame

She’s a perfectionista when it comes to her own fashion, but how does style guru Kourtney Kardashian make the men in her life look good? Luckily for her, they’re already naturals.

“I love when guys are into fashion, I think it’s fun,” she told PEOPLE recently at the Sony PlayStation Uncharted 3 Mobile Half-Tuck Truck in N.Y.C. “Scott and I go shopping together all the time and I’m like, what would I do if he hated to shop or didn’t like fashion?”

Though she and longtime boyfriend Scott Disick love to peruse the racks together, her stylish beau seems to have no qualms about picking out his own garb. “Even if I think I know what he would like, it’s never right,” she said of Disick’s distinct style. “If I say, ‘Oh this is so you,’ he’ll say, ‘No I do not like that.’ So I’m never right when it comes to him.”

Instead, she focuses her passion for fashion on styling son Mason. “I dress [Mason] a little boho-preppy, like little moccasins, little vintage belts, Indian belts — I think it’s all about accessories, even if he has a cute pair of sunglasses or he’s wearing something simple,” she said. “The other day I put him in a Burberry scarf and it looked so [amazing], he was just wearing black skinny pants and a black T-shirt and black loafers but the scarf just made his outfit.”

Sep 13 2011 02:00 PM ET

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Armie Hammer’s Manscaping Mishap

Armie Hammer's Manscaping Courtesy DETAILS

He earned rave reviews as twins Tyler and Cameron Winklevoss in the hit film The Social Network, but in Armie Hammer’s latest role, things have been a bit hairier.

Hammer, who plays plays Prince Andrew Alcott in an upcoming Snow White film, says when producers wanted him to shave his chest for a scene with love interest Julia Roberts, he had to put his foot down. “Julia had a line about how smooth my chest is,” he tells Details magazine, “and it’s not. So the producers were like, ‘Okay, just shave him.’”

But the actor, who says his wife is the one responsible for keeping him grounded, wasn’t exactly into that idea — even if it was for an A-lister like Roberts. “I was like, ‘WHOA. I spent 25 years earning this chest hair. I’m wearing purple tights and a codpiece, so, please, let me keep my manhood.’”

–Kim Peiffer

VOTE ON GUYS’ LOOKS IN ‘WHAT’S HIS BEST HAIR?’

Sep 09 2011 10:30 AM ET

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Eddie Cibrian: Shirtless Ads Are ‘About the Product, Not About Me’

Eddie Cibrian for Charisma Courtesy Iconix

When Eddie Cibrian was told he’d have to take his top off in ads for Charisma towels and bedding, he wasn’t too upset.

“They approached me and said, ‘We want you to represent our brand … And you’re going to have your shirt off in a bathtub, you’re going to have your shirt off in a bed and you’re going to have your shirt off in a pool,’” he recalled to PEOPLE Thursday during Fashion’s Night Out at Bloomingdales in New York. “So I said, ‘Well that’s realistic, because I don’t take a bath with a shirt on, I don’t sleep with a shirt on and I don’t swim with a shirt on, so it’s all good.’”

So The Playboy Club star stripped down, posing playfully in Charisma’s bright bedding. “You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable … those sheets look great,’” he joked. “I realized it was all about the product, and not about me.”

Aug 31 2011 12:00 PM ET

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‘Harry Potter’ Stars Make Fashion Magic for Band of Outsiders

Rupert Grint and Tom Felton
Courtesy Band of Outsiders

They may be bidding adieu to their Harry Potter costumes, but saying goodbye to the franchise means stars Rupert Grint and Tom Felton get to upgrade their wizard wear for some stylish new duds. The costars were recently announced as the new faces of Band of Outsiders‘ fall/winter 2011 campaign, and the Polaroid photos surfaced yesterday.

In the images, shot by the line’s designer Scott Sternberg at (ironically) the Magic Castle in Los Angeles on Aug. 9, Grint and Felton play cards and sip cocktails; in a second shot, Felton shows off some of the line’s casual looks on a rooftop.
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Aug 29 2011 01:30 PM ET

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Matt Damon’s Bald Head Is ‘Great in the Summertime’

Matt Damon Bald Head Brandon Todd/Splash News Online

His wife may call him “Red Alert,” but there’s another nickname Matt Damon might not seem to mind these days: baldy. After debuting a hairless head in Vancouver last month, the actor told reporters this weekend that he’s enjoying his new look.

“It’s for a movie I’m doing,” he said Saturday at the Contagion press junket in Los Angeles, adding that this wasn’t his first time sporting a bald head for a role. “I did shave my head once [before], when I did The Brothers Grimm. I had a wig and it made it easier to get the wig on.”

Though the haircut was required, Damon said he’s not missing his long locks. “I love it. I see why these guys rock it,” he said, referencing costar Laurence Fishburne, director Steven Soderbergh and writer Scott Z. Burns, who joined him at the junket — with similar hairstyles.