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Dec 23 2011 03:00 PM ET

Michael Pitt Is the New Face of Prada Menswear

Michael Pitt Prada Ads
Courtesy Prada

His tenure as conflicted gangster Jimmy Darmody on HBO’s Boardwalk Empire may have come to an end, but Michael Pitt has found a new role — as the face of Prada’s spring menswear collection.

The recently released images show the full-mouthed actor looking uncharacteristically comfortable in front of the camera. Pitt, who wanted to be a carpenter before making it big on Dawson’s Creek, has never fronted a fashion brand and reportedly turned down an offer to stump for Miu Miu in 2005.

Wearing a cartoonish print button down, colorful scarf and tab-front trousers, the actor (and sometimes singer) looks just a tad more approachable than the tortured characters he usually plays. Tell us: What do you think of Pitt’s Prada ads?

–Justine Harman

GET HIM WHAT HE WANTS THIS YEAR: ‘PERFECT PRESENTS FOR YOUR GUY’

Dec 21 2011 01:30 PM ET

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Wilmer Valderrama’s New Gigs: T-shirt Designer — and Philanthropist

Wilmer Valderrama T-shirt
Courtesy Wilmer Valderrama

Wilmer Valderrama is putting his laidback style to use, helping change the world one T-shirt at a time. The self-proclaimed “black T-shirt guy” sits on the board of advisors at This Shirt Helps, a new clothing brand that aims to give back in the style of TOMS Shoes.

“It’s one of those really feel-good brands that I think could really, really help,” Valderrama tells PEOPLE. “The common goal is to create a somewhat global-helping approach to business.”

Proceeds from every T-shirt sold at ThisShirtHelps.com go toward the buyer’s choice of charitable act: to the ASPCA save a single animal; to provide clean water for one year via Waves 4 Water; allowing Plant with Purpose to plant three trees; or funding one month of school via Pencils of Promise.

“I’m one of those guys who’s like, ‘OK, what is the money really gonna go toward?’” says Valderrama of the brand’s decision to show contributions in measurable amounts of help provided per shirt purchased, rather than percentages of profit donated. But there’s a method to the madness.

Dec 08 2011 04:30 PM ET

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Mario Lopez Strips Down, Shows Off His New Underwear Line

SEO TEXT
Courtesy Freshpair

Is it hot in here, or is it just Mario Lopez? PEOPLE’s former “Hottest Bachelor” is stripping down — again! — as the face of his very own underwear line, RatedM.

“I’d always wanted to get into the apparel and fitness world, and I thought, ‘Why don’t I just start my own [line]?’” he tells WWD.

The collection, developed with the masterminds behind 2(x)ist, includes three styles: elementary, boxers and briefs made of a cotton/polyester/spandex blend; atelier, offering a “conversational waistband” and shirts with adjustable hems; and play, intimates made with a sleek combination of mesh and single-kit jersey.

Nov 15 2011 03:00 PM ET

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Which ‘Breaking Dawn’ Guy Looked Best at the Premiere?

Breaking Dawn Premiere Style Bauer-Griffin; Splash News Online; WireImage (2)

Sure, the ladies looked lovely, but during Monday night’s Breaking Dawn premiere in Los Angeles, our eyes were on the men of Twilight — particularly that determined teen werewolf, Taylor Lautner, and vampires Robert Pattinson, Kellan Lutz and Peter Facinelli.

Lautner, a fan of slick suits, looked dapper in a blue two-piece with brown shoes and a red tie. Pattinson wore a Gucci ink “Marseille” two-button notch-lapel suit, with a pale gray button-up dress shirt and slate-gray tie. Lutz broke the mold in an all-black ensemble, complete with vest and tie. And Facinelli also went the blue route, sporting a suit with a satin lapel plus a white shirt and polka-dot scarf. We say all the guys looked dashing, but what do you think?

READ UP ON ALL THE LATEST BREAKING DAWN NEWS

Nov 07 2011 04:30 PM ET

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Time Out! Quarterback Eli Manning Designs Men’s Watches for Charity

Eli Manning Citizen Watches Michael Loccisano/Getty

He relies on the play clock during his weekly football games, but off the field, New York Giants quarterback Eli Manning keeps time with “simple” watches, he tells PEOPLE.

“I like watches that are efficient, easy to look at,” he says. “Not too many bells and whistles. I can look down, see the time easily and read the date.”

Being a man of such few needs, he recently joined forces with Citizen — a brand he’s worked with for the past four years — to create two limited-edition Eli Manning chronograph watches. Just 1,000 of each timepiece — one has a polyurethane strap ($599), the other stainless steel ($675) — were produced, and proceeds from the sale of each benefit the March of Dimes.

“I jumped at the opportunity to do this,” he shares, adding that his involvement was pretty painless. “They sent me some specs, some options for dials and colors, put them together and they turned out great.”

Oct 31 2011 12:00 PM ET

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Brad Goreski: I’ve Always Been Preppy

Brad Goreski
Robin Marchant/Getty

“I consider myself extremely preppy,” stylist Brad Goreski tells PEOPLE. “I always have been. I’ve been looking at a lot of my baby pics, and I’m always in a three-piece suit and bowtie.”

Thanks to that association with all things preppy — which he defines as “plaid, seersucker, stripes, polka dots and oxford” — Goreski was recently tapped to promote Tommy Hilfiger’s new Eau de Prep, scents for men and women in Macy’s stores now.

Goreski says he counts fragrances as accessories; they “put the finishing touch” on an outfit. “It’s the last thing you put on before you go out the door,” he explains. “People see you, but you also want people to smell you. It’s two reactions: you get the visual and then you get the sensory.”

Thankfully, those who’ve been missing their weekly visual dose of Goreski on The Rachel Zoe Project won’t have to wait too much longer to see him in his new series. “You can look forward to a lot of fun, a lot of laughs, a lot of fashion and a different look into the world of fashion through my eyes,” he explains. But fans get another dimension, too, with a glimpse at “my home life, and how I live,” he says — including the relationships with his boyfriend and family.

Oct 17 2011 01:30 PM ET

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Gwen Stefani on Her Trademark Look and Sons’ ‘Horrifying’ Fashion Choices

Lo Bosworth Gives 'The Lo Down' on New Shopping Site
Courtesy InStyle

Gwen Stefani admits it: It’s not easy to look like her.

“The makeup goes on every day,” she confesses in the November issue of InStyle. “Even if I’m not going anywhere.”

The Old Hollywood look is inspired by a mix of muses including Lucille Ball and Marilyn Monroe — “I do my roots as often as [she] did hers” — as well as figuring out what worked at an early age. “When I was 17, my grandmother got me a gift pack with all these different colored lipsticks, and one of them was burgundy,” she tells the mag. “I tried it on and looked in the rear-view mirror and said, ‘That looks good.’ I’ve worn it ever since.”

Being married to a rock star is an added incentive; she often dresses to impress hubby Gavin Rossdale. “It was like my own runway. I thought, ‘You are being such an idiot!’” she admits of trying on five outfits before leaving the house for a date. Apparently, Rossdale is a hard act to follow: “He looks good in everything.”