You’ve had him in bed — and now you can play with him in the pool. Eddie Cibrian is stripping down (again!) for Charisma, modeling the brand’s soft towels in the sexy spring 2012 ads, shot at a private residence in Los Angeles.

Though Cibrian — divorced from Real Housewives of Beverly Hills star Brandi Glanville and now married to country singer LeAnn Rimes — knows lots of ladies enjoy looking at his shirtless pictures, he seems to keep the modeling job in perspective.

“You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable … those [towels] look great,’” he told PEOPLE in September. “I realized it was all about the product, and not about me.”

Still, Cibrian — who appears in the upcoming Tyler Perry film Good Deeds – makes it hard to focus on those towels when he looks so good drying off with them!

Find Charisma exclusively at Bloomingdale’s — and keep an eye out for Cibrian’s multimedia campaign this spring. Tell us: What do you think of the actor’s latest Charisma ads?

Courtesy Charisma

–Kate Hogan

WANT MORE GOOD-LOOKING GUYS? CHECK OUT 10 HOT PHOTOS OF RYAN GOSLING

For those of you who watch the Super Bowl for the commercials (no shame — we do it too), feast your eyes on this: H&M’s sexy game day ad starring a nearly naked David Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits H&M shelves on Feb. 2.

“My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result,” Beckham said in a release. “Like every fan, I’m looking forward to Super Bowl Sunday.”

In addition to Sunday’s ad, H&M is in the process of hand painting a revealing Beckham billboard in New York’s Herald Square, and videotaping the project. Once it’s completed — sometime during Super Bowl weekend — the footage will be shared as a time-lapse video on youtube.com/hm. You’re welcome.

GO SHOPPING WITH THE STARS IN ‘YOU ASKED, WE FOUND: STAR LOOKS’

It’s not Friday yet, but we’re giving you a pre-weekend treat anyway: a look at Mario Lopez in his skivvies! The Extra host stripped down on the Ellen DeGeneres Show Wednesday during a conversation about his underwear line, RatedM.

“Are you wearing the underwear now, and can we see it?” DeGeneres — who turns 54 today — asked semi-seriously. But with a little encouragement from the audience, Lopez was game, jokingly admitting that “Ellen is the only person that I can take off my clothes for.” You’ll have to watch to see what happens next.

RatedM, developed with the masterminds behind 2(x)ist, includes three styles: elementary, boxers and briefs made of a cotton/polyester/spandex blend; atelier, offering a “conversational waistband” and shirts with adjustable hems; and play, intimates made with a sleek combination of mesh and single-kit jersey.

“It’s smart, sexy and masculine,” Lopez says. “We like to say it goes from the boardroom to the bedroom and everywhere in between.”

MORE EYE CANDY: THE SEXIEST AWARD-NOMINATED ACTORS OF THE YEAR!

Max Irons may be the first-ever celebrity ambassador for Macy’s private label, INC, but that doesn’t mean the 26-year-old always takes a perfect photo.

“There’s this picture of me once, I had white hair at the time, for a play,” he tells PEOPLE. “I was forced into it,” he continues. “I spent all my time in psychedelic underpants with blonde, block hair with a blue stripe down the middle. I’ve seen myself in a few situations trying to look rather serious with that look and it’s terrible. I’ll never do that again.”

Mind-bending undies aside, these days you’re more likely to catch the actor wearing all black. “I never like to overdo things,” he says, gesturing to his slim-cut INC suit. “I suppose I am a moody dresser.”

In a video for the collection, which hits stores Jan. 23 and ranges from $49-$129, the star elaborates on his affinity for the brand. “What’s great about the INC collection is that it’s got everything I look for: clean lines, excellent quality; it’s about being unique in an understated way.”

And when it comes to women, Irons, who is dating Emily Browning, is drawn to the same sense of modesty. “Jersey Shore has had a terrible influence on women’s fashion,” he muses. “I quite like, as a look, the way a lot of French people dress … Clémence Poésy, she’s got nice style.”

–Justine Harman

STARS PLAY DRESS-UP AT WORK IN ‘LIGHTS! CAMERA! FASHION!’

As the straight man in the Hangover movies, Justin Bartha is too good looking to be called attainable, but a smidge more approachable than the average Hollywood hunk.

A little out of reach, and with a solid Hollywood dating history (he dated Ashley Olsen for two years before being linked to Scarlett Johansson), the 33-year-old makes for the ideal fashion girl crush. Only one problem: he doesn’t really ‘get’ style.

“I don’t really think about it actually. For me, it’s just about comfort,” he says in a profile on Mr. Porter. “That’s the most important thing. I’m all about fit and fabrication as well.” OK, so maybe he’s not completely clueless.

And though the actor wears an Alexander McQueen jacket, Lanvin sneakers and a $265 Maison Martin Margiela T-shirt in the spread, Bartha values sentiment over designer duds. “I have a golfing shirt that my late grandfather wore,” he reveals. “I absolutely idolized him. He gave it to me and I bring it wherever I go. I wore it on the audition for the first movie I landed.”

We hope he’s not referencing 2003′s Gigli …

–Justine Harman

CHECK OUT MORE STAR-ADORED ITEMS IN ‘I REALLY LOVE MY…’

And good morning! David Beckham is showing off his best assets in ads for his new H&M bodywear line, and let’s just say we’re excited to see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores worldwide.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham says in a release. According to H&M, that meant choosing soft cotton, comfortable elastics for briefs, non-scratchy labels and seams that don’t rub against the body. “We spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” he continues.

Items for sale include four styles of underpants — briefs, trunks, boxer briefs and woven boxers ($12.95-$14.95) — plus Beckham’s “perfect” T-shirt ($14.95), pajama bottoms ($29.95), long johns ($29.95), tanks ($14.95) and Henleys ($29.95).

Beckham will update the collection seasonally, adding items as the weather changes. “I’m very happy with the end result,” he says, “and I hope H&M’s male customers will be as excited as I am.” Female customers … well, just get excited for future ads. Tell us: Will you buy Beckham’s bodywear collection?

LEARN ABOUT THE 12 HOTTEST TRENDS FOR 2012

So, is Jared Leto the worst-dressed man in the world? To answer the question: we don’t know. But GQ certainly seems to think so. The men’s magazine gave the actor the dubious honor this year, saying he looked “extravagantly terrible” all throughout 2011.

“It’s not that Jared Leto, the actor and 30 Seconds to Mars frontman, doesn’t try,” the magazine laments. “He tries too damn hard.” Citing Leto’s love of see-through mesh shirts, women’s skirts and mullets, GQ says the star is “a man who can afford an Alexander McQueen suit … but opts for Ugg slippers and a couture snuggy.”

The snark throughout the story is almost as harsh as the style, though at times, the one-liners are pretty funny. Case in point? “Leto’s always the most wealthy-looking homeless person in the room.” Burn! To see 11 of Leto’s least-loved looks, visit gq.com. Tell us: Do you think Leto deserves the title of worst-dressed man in the world?

VOTE ON THE BEST- AND WORST-DRESSED STARS IN ‘HIT OR MISS?’

His tenure as conflicted gangster Jimmy Darmody on HBO’s Boardwalk Empire may have come to an end, but Michael Pitt has found a new role — as the face of Prada’s spring menswear collection.

The recently released images show the full-mouthed actor looking uncharacteristically comfortable in front of the camera. Pitt, who wanted to be a carpenter before making it big on Dawson’s Creek, has never fronted a fashion brand and reportedly turned down an offer to stump for Miu Miu in 2005.

Wearing a cartoonish print button down, colorful scarf and tab-front trousers, the actor (and sometimes singer) looks just a tad more approachable than the tortured characters he usually plays. Tell us: What do you think of Pitt’s Prada ads?

–Justine Harman

GET HIM WHAT HE WANTS THIS YEAR: ‘PERFECT PRESENTS FOR YOUR GUY’

Wilmer Valderrama is putting his laidback style to use, helping change the world one T-shirt at a time. The self-proclaimed “black T-shirt guy” sits on the board of advisors at This Shirt Helps, a new clothing brand that aims to give back in the style of TOMS Shoes.

“It’s one of those really feel-good brands that I think could really, really help,” Valderrama tells PEOPLE. “The common goal is to create a somewhat global-helping approach to business.”

Proceeds from every T-shirt sold at ThisShirtHelps.com go toward the buyer’s choice of charitable act: to the ASPCA save a single animal; to provide clean water for one year via Waves 4 Water; allowing Plant with Purpose to plant three trees; or funding one month of school via Pencils of Promise.

“I’m one of those guys who’s like, ‘OK, what is the money really gonna go toward?’” says Valderrama of the brand’s decision to show contributions in measurable amounts of help provided per shirt purchased, rather than percentages of profit donated. But there’s a method to the madness.

“We’ve found that what motivates people to act and become involved is their knowledge of how their purchase specifically and tangibly affects something or someone,” says Valderrama’s longtime pal Joe Huff, founder of This Shirt Helps. “There is no conversion of money or percentage someone has to calculate. You buy a shirt, you impact a life.”

The brand will eventually expand to include other accessories like scarves (currently available for $29), bracelets, necklaces, hats and bags — and even experiences like concerts. “It could really be anything,” says Valderrama. (They also hope to expand the number of charities benefited by the collection.)

For now, the shirts are available in only a few simple designs and colors; some are marked with a small “This Shirt Helps” logo, too.

“We made it very simple because we don’t like wearing crazy brands and wearing big names across our chests or anything like that,” the actor says. “Eventually the shirt will have a nice, really effortless, simple branding that you’ll recognize among the people who have helped. So if you don’t know what that symbol means, then you haven’t necessarily been a part of it.”

Adds Valderrama, “If you really want to help, if it’s really within your heart to help, you don’t need to be telling the world you did.”

Not surprisingly, the plain designs are already fixtures in the Awake star’s wardrobe. “I’m pretty simple,” he says. “The black T-shirt is my favorite.” To learn more, visit ThisShirtHelps.com.

–Jessica Wedemeyer

YOU ASKED, WE FOUND: STAR LOOKS

Is it hot in here, or is it just Mario Lopez? PEOPLE’s former “Hottest Bachelor” is stripping down — again! — as the face of his very own underwear line, RatedM.

“I’d always wanted to get into the apparel and fitness world, and I thought, ‘Why don’t I just start my own [line]?’” he tells WWD.

The collection, developed with the masterminds behind 2(x)ist, includes three styles: elementary, boxers and briefs made of a cotton/polyester/spandex blend; atelier, offering a “conversational waistband” and shirts with adjustable hems; and play, intimates made with a sleek combination of mesh and single-kit jersey.

“It’s smart, sexy and masculine,” Lopez says. “We like to say it goes from the boardroom to the bedroom and everywhere in between.”

To shop the brand ($16 and up) — and get a little Lopez eye candy — visit freshpair.com. And expect more gear from the new dad in the months to come. “I’d really like to apply the same philosophy [of RatedM] to fitness apparel,” he shares. “Hopefully this is just the beginning.”

ENJOY MORE EYE CANDY WITH OUR ‘SEXIEST MAN ALIVE’ PHOTOS

Sure, the ladies looked lovely, but during Monday night’s Breaking Dawn premiere in Los Angeles, our eyes were on the men of Twilight — particularly that determined teen werewolf, Taylor Lautner, and vampires Robert Pattinson, Kellan Lutz and Peter Facinelli.

Lautner, a fan of slick suits, looked dapper in a blue two-piece with brown shoes and a red tie. Pattinson wore a Gucci ink “Marseille” two-button notch-lapel suit, with a pale gray button-up dress shirt and slate-gray tie. Lutz broke the mold in an all-black ensemble, complete with vest and tie. And Facinelli also went the blue route, sporting a suit with a satin lapel plus a white shirt and polka-dot scarf. We say all the guys looked dashing, but what do you think?

READ UP ON ALL THE LATEST BREAKING DAWN NEWS

He relies on the play clock during his weekly football games, but off the field, New York Giants quarterback Eli Manning keeps time with “simple” watches, he tells PEOPLE.

“I like watches that are efficient, easy to look at,” he says. “Not too many bells and whistles. I can look down, see the time easily and read the date.”

Being a man of such few needs, he recently joined forces with Citizen — a brand he’s worked with for the past four years — to create two limited-edition Eli Manning chronograph watches. Just 1,000 of each timepiece — one has a polyurethane strap ($599), the other stainless steel ($675) — were produced, and proceeds from the sale of each benefit the March of Dimes.

“I jumped at the opportunity to do this,” he shares, adding that his involvement was pretty painless. “They sent me some specs, some options for dials and colors, put them together and they turned out great.”

During a launch event for the timepieces at Macy’s Herald Square in New York on Tuesday, Manning received a check from Citizen to March of Dimes for $30,000 in anticipation of sales. “It’s a great organization,” the new dad says of the children’s welfare group, which works to prevent birth defects and give babies healthy starts in life. “And it’s really special that I could bring Citizen and March of Dimes together.” Grab your Eli Manning Citizen watch — which includes a specially engraved caseback and a collectible card signed by the star — at macys.com.

–Kate Hogan

YOU ASKED, WE FOUND: STAR LOOKS

“I consider myself extremely preppy,” stylist Brad Goreski tells PEOPLE. “I always have been. I’ve been looking at a lot of my baby pics, and I’m always in a three-piece suit and bowtie.”

Thanks to that association with all things preppy — which he defines as “plaid, seersucker, stripes, polka dots and oxford” — Goreski was recently tapped to promote Tommy Hilfiger’s new Eau de Prep, scents for men and women in Macy’s stores now.

Goreski says he counts fragrances as accessories; they “put the finishing touch” on an outfit. “It’s the last thing you put on before you go out the door,” he explains. “People see you, but you also want people to smell you. It’s two reactions: you get the visual and then you get the sensory.”

Thankfully, those who’ve been missing their weekly visual dose of Goreski on The Rachel Zoe Project won’t have to wait too much longer to see him in his new series. “You can look forward to a lot of fun, a lot of laughs, a lot of fashion and a different look into the world of fashion through my eyes,” he explains. But fans get another dimension, too, with a glimpse at “my home life, and how I live,” he says — including the relationships with his boyfriend and family.

Goreski says he is exposing a lot more of himself through this new show, and is excited for people to see “business Brad, fashion Brad, homebody Brad, sweatsuit Brad and even the return of crying Brad.” He hopes to inspire wannabe fashionistas, too. “A lot of hard work goes into styling, but you can be nice in fashion and you can be a good person,” he shares. “I think it’s important for all the young people who have watched me start out as an assistant and work my way up.”

Underlying messages aside, Goreski just hopes that viewers have fun watching his series. “If people aren’t laughing,” he says, “there’s a problem.”

–Elyse Roth

SEE THE FALL DATE-NIGHT LOOKS YOU’LL WANT TO TRY

Gwen Stefani admits it: It’s not easy to look like her.

“The makeup goes on every day,” she confesses in the November issue of InStyle. “Even if I’m not going anywhere.”

The Old Hollywood look is inspired by a mix of muses including Lucille Ball and Marilyn Monroe — “I do my roots as often as [she] did hers” — as well as figuring out what worked at an early age. “When I was 17, my grandmother got me a gift pack with all these different colored lipsticks, and one of them was burgundy,” she tells the mag. “I tried it on and looked in the rear-view mirror and said, ‘That looks good.’ I’ve worn it ever since.”

Being married to a rock star is an added incentive; she often dresses to impress hubby Gavin Rossdale. “It was like my own runway. I thought, ‘You are being such an idiot!’” she admits of trying on five outfits before leaving the house for a date. Apparently, Rossdale is a hard act to follow: “He looks good in everything.”

Perhaps Stefani’s creative indecisiveness has trickled down to her two sons, who are fashion plates in their own right. “I like them to be creative and have fun,” she says of 5-year-old Kingston and 3-year-old Zuma. “Sometimes they’ll get dressed and it’s horrifying. But they often come out in outfits that are awesome.”

To check out Gwen’s style transformation, revisit her best red carpet looks or to try on her bleached coif, head on over to InStyle.com.

–Justine Harman

CHECK OUT MORE CELEBRITY BEAUTY LOOKS IN: ‘STARS’ HAIR & MAKEUP MUST-DOS’

He broods so well! James Franco makes the most of his leading man status as the face of Gucci‘s new Made to Measure service — a personalized sartorial offering for men in search of custom suits.

Franco’s campaign, called “All the World’s a Stage,” was shot at Rome’s Cinecittà by French photographer Nathaniel Goldberg. And the collaboration was natural: Franco has worn several bespoke Gucci suits in the past and sported Made to Measure looks while hosting the Oscars in March.

“James has an innate ability to fuse classic elegance with contemporary style and interpret formalwear in an individual way, true to the spirit of our Made to Measure service,” Gucci creative director Frida Giannini said in a statement. “With Gucci’s Made in Italy tradition and sartorial expertise, personalized formalwear is the ultimate way for a man to express his own style.”

Courtesy Gucci

The Made to Measure service offers nearly 82 textiles which allow for 178 possible combinations of color and fabrics — like wool, cashmere and mohair in gray, navy blue and brown; or silk satin, velvet and even baby llama for evening. There are also 26 textiles to choose from for shirts, and shoes are available, too: customers can select the material, color and width and even have them embossed with initials. The suits — which take four to six weeks to produce — come in a special garment bag, complete with wooden hanger.

The swank service will be rolled out around the world in November, and will be available in Milan, Rome, Paris, London, New York, Beverly Hills, Tokyo, Hong Kong, Beijing and Sydney boutiques by the end of the year.

–Kate Hogan

FALL DATE NIGHT LOOKS YOU’LL WANT TO TRY

Rachel Roy likes a challenge. So when searching for people to collaborate with on her Macy’s line, Rachel Rachel Roy, she seeks out artists whose skills are different than hers. In the past, she’d teamed with pro surfer Karina Petroni to create shoes, but this year, she found herself drawn to someone a little more … masculine.

Roy tapped basketball star Amar’e Stoudemire to design women’s clothes with her, leading to the recently launched Rachel + Amar’e collection for Macy’s. The line features cute T-shirts, jackets, vests, shorts and more perfect for the girl who likes to hit the court — or take things in from a courtside seat.

“He loves fashion,” Roy tells PEOPLE of her partner in design. “He works so hard at what he does. And when you have a brand in fashion, you have to have a good team and you have to work hard … harder than you’ve ever imagined. And he did that.”

Stoudemire, who tells PEOPLE he was “totally involved” in the process, approving sketches and pitching ideas, also brought his eye for athletic wear to the table. “I don’t know anything about basketball, and I figured lots of girls probably didn’t, either,” Roy says. “So that’s how the collaboration kind of started.”

Available for a limited time, the line features pieces in popular team colors and stylish standouts like a fabric-manipulated jacket with leather sleeves, which Roy “loves.” Find the complete collection for $59-$229 at Macy’s and rachelroy.com.

Courtesy Rachel Roy

–Kate Hogan

GLAM SLAM! STARS’ U.S. OPEN STYLE

She’s a perfectionista when it comes to her own fashion, but how does style guru Kourtney Kardashian make the men in her life look good? Luckily for her, they’re already naturals.

“I love when guys are into fashion, I think it’s fun,” she told PEOPLE recently at the Sony PlayStation Uncharted 3 Mobile Half-Tuck Truck in N.Y.C. “Scott and I go shopping together all the time and I’m like, what would I do if he hated to shop or didn’t like fashion?”

Though she and longtime boyfriend Scott Disick love to peruse the racks together, her stylish beau seems to have no qualms about picking out his own garb. “Even if I think I know what he would like, it’s never right,” she said of Disick’s distinct style. “If I say, ‘Oh this is so you,’ he’ll say, ‘No I do not like that.’ So I’m never right when it comes to him.”

Instead, she focuses her passion for fashion on styling son Mason. “I dress [Mason] a little boho-preppy, like little moccasins, little vintage belts, Indian belts — I think it’s all about accessories, even if he has a cute pair of sunglasses or he’s wearing something simple,” she said. “The other day I put him in a Burberry scarf and it looked so [amazing], he was just wearing black skinny pants and a black T-shirt and black loafers but the scarf just made his outfit.”

Mason and Scott aren’t the only stylish men in the family, though; it sounds like it’s in the Kardashian genes. “My dad was also always into clothes and fashion and had his closet perfectly organized and my brother is the same way,” she said. “So I think it’s just the guys in our family.”

But whether she’s lending her stylish eye to Mason, Scott or any other man in her life, the clothing designer has a few fashion “don’ts” for dudes. “I hate when guys have an oversize suit that’s not tailored,” she said. “And I don’t like when guys wear baggy pants. I’m into the tailored, preppy look.”

One trend she’s totally loving, though, is the “half-tuck,” when guys tuck their shirts halfway into their pants. “I do it myself,” she said. “It’s so true, when you’re putting something on it could look so wrong if you don’t tuck it the right way.”

–Kim Peiffer

MEET PEOPLE’S BEST-DRESSED STARS!

He earned rave reviews as twins Tyler and Cameron Winklevoss in the hit film The Social Network, but in Armie Hammer’s latest role, things have been a bit hairier.

Hammer, who plays plays Prince Andrew Alcott in an upcoming Snow White film, says when producers wanted him to shave his chest for a scene with love interest Julia Roberts, he had to put his foot down. “Julia had a line about how smooth my chest is,” he tells Details magazine, “and it’s not. So the producers were like, ‘Okay, just shave him.’”

But the actor, who says his wife is the one responsible for keeping him grounded, wasn’t exactly into that idea — even if it was for an A-lister like Roberts. “I was like, ‘WHOA. I spent 25 years earning this chest hair. I’m wearing purple tights and a codpiece, so, please, let me keep my manhood.’”

–Kim Peiffer

VOTE ON GUYS’ LOOKS IN ‘WHAT’S HIS BEST HAIR?’

When Eddie Cibrian was told he’d have to take his top off in ads for Charisma towels and bedding, he wasn’t too upset.

“They approached me and said, ‘We want you to represent our brand … And you’re going to have your shirt off in a bathtub, you’re going to have your shirt off in a bed and you’re going to have your shirt off in a pool,’” he recalled to PEOPLE Thursday during Fashion’s Night Out at Bloomingdales in New York. “So I said, ‘Well that’s realistic, because I don’t take a bath with a shirt on, I don’t sleep with a shirt on and I don’t swim with a shirt on, so it’s all good.’”

So The Playboy Club star stripped down, posing playfully in Charisma’s bright bedding. “You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable … those sheets look great,’” he joked. “I realized it was all about the product, and not about me.”

And how did new wife LeAnn Rimes feel about her husband going topless? “She was actually on the shoot, so he was directing me,” he shared. “She said, ‘A little sexier, Eddie, a little sexier!’ So it was fine.”

Cibrian, who transports back to the 1960s in his new series, said the show did change his views on style. “In that era, it was very fashionable, very stylish … people took pride in how they looked,” he explained. “I get to go to work every day and put on the suit and the cufflinks and the pocket square, and I transform every day into a dapper man.” Though the actor said he’s most comfortable when he’s at home in jeans and a T-shirt, he appreciates the aesthetic of the 1960s, too. “I love that whole era, for the architecture, the cars and the design.”

Catch the series premiere of The Playboy Club on Monday, Sept. 19 on NBC.

Courtesy Charisma

–Kate Hogan

CHECK OUT HOLLYWOOD’S ON-THE-GO FITNESS TRICKS!

They may be bidding adieu to their Harry Potter costumes, but saying goodbye to the franchise means stars Rupert Grint and Tom Felton get to upgrade their wizard wear for some stylish new duds. The costars were recently announced as the new faces of Band of Outsiders‘ fall/winter 2011 campaign, and the Polaroid photos surfaced yesterday.

In the images, shot by the line’s designer Scott Sternberg at (ironically) the Magic Castle in Los Angeles on Aug. 9, Grint and Felton play cards and sip cocktails; in a second shot, Felton shows off some of the line’s casual looks on a rooftop.

The label has featured Kirsten Dunst, James Marsden, Andrew Garfield and Marisa Tomei in its past vintage-inspired campaigns.

Tell us: What do you think of the Band of Outsiders campaign?

Courtesy Band of Outsiders

–Kim Peiffer

YOU ASKED, WE FOUND: STAR LOOKS