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Feb 08 2012 08:30 AM ET

FIRST LOOK: Eddie Cibrian Goes Nearly Nude for Charisma

Eddie Cibrian Shirtless
Courtesy Charisma

You’ve had him in bed — and now you can play with him in the pool. Eddie Cibrian is stripping down (again!) for Charisma, modeling the brand’s soft towels in the sexy spring 2012 ads, shot at a private residence in Los Angeles.

Though Cibrian — divorced from Real Housewives of Beverly Hills star Brandi Glanville and now married to country singer LeAnn Rimes — knows lots of ladies enjoy looking at his shirtless pictures, he seems to keep the modeling job in perspective.

“You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable … those [towels] look great,’” he told PEOPLE in September. “I realized it was all about the product, and not about me.”

Still, Cibrian — who appears in the upcoming Tyler Perry film Good Deeds – makes it hard to focus on those towels when he looks so good drying off with them!

Jan 30 2012 10:30 AM ET

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Sneak a Peek at David Beckham’s Sexy Super Bowl Commercial

For those of you who watch the Super Bowl for the commercials (no shame — we do it too), feast your eyes on this: H&M’s sexy game day ad starring a nearly naked David Beckham. The soccer star strips down in the first television spot for his bodywear line, which hits H&M shelves on Feb. 2.

“My design team and I spent 18 months developing the collection, it’s been a fantastic collaborative experience, and I’m very happy with the end result,” Beckham said in a release. “Like every fan, I’m looking forward to Super Bowl Sunday.”

In addition to Sunday’s ad, H&M is in the process of hand painting a revealing Beckham billboard in New York’s Herald Square, and videotaping the project. Once it’s completed — sometime during Super Bowl weekend — the footage will be shared as a time-lapse video on youtube.com/hm. You’re welcome.

GO SHOPPING WITH THE STARS IN ‘YOU ASKED, WE FOUND: STAR LOOKS’

Jan 26 2012 06:00 PM ET

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WATCH: Mario Lopez Takes His Pants Off for ‘Ellen’

It’s not Friday yet, but we’re giving you a pre-weekend treat anyway: a look at Mario Lopez in his skivvies! The Extra host stripped down on the Ellen DeGeneres Show Wednesday during a conversation about his underwear line, RatedM.

“Are you wearing the underwear now, and can we see it?” DeGeneres — who turns 54 today — asked semi-seriously. But with a little encouragement from the audience, Lopez was game, jokingly admitting that “Ellen is the only person that I can take off my clothes for.” You’ll have to watch to see what happens next.

Jan 20 2012 10:30 AM ET

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Max Irons Regrets Wearing ‘Psychedelic’ Undies

Max Irons Macy's INC Collection Ads
Courtesy Macy’s INC

Max Irons may be the first-ever celebrity ambassador for Macy’s private label, INC, but that doesn’t mean the 26-year-old always takes a perfect photo.

“There’s this picture of me once, I had white hair at the time, for a play,” he tells PEOPLE. “I was forced into it,” he continues. “I spent all my time in psychedelic underpants with blonde, block hair with a blue stripe down the middle. I’ve seen myself in a few situations trying to look rather serious with that look and it’s terrible. I’ll never do that again.”

Mind-bending undies aside, these days you’re more likely to catch the actor wearing all black. “I never like to overdo things,” he says, gesturing to his slim-cut INC suit. “I suppose I am a moody dresser.”

In a video for the collection, which hits stores Jan. 23 and ranges from $49-$129, the star elaborates on his affinity for the brand. “What’s great about the INC collection is that it’s got everything I look for: clean lines, excellent quality; it’s about being unique in an understated way.”

Jan 13 2012 01:30 PM ET

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Justin Bartha Doesn’t Consider Himself Stylish

Justin Bartha Style Spread for Mr. Porter
Michael Buckner/Getty

As the straight man in the Hangover movies, Justin Bartha is too good looking to be called attainable, but a smidge more approachable than the average Hollywood hunk.

A little out of reach, and with a solid Hollywood dating history (he dated Ashley Olsen for two years before being linked to Scarlett Johansson), the 33-year-old makes for the ideal fashion girl crush. Only one problem: he doesn’t really ‘get’ style.

“I don’t really think about it actually. For me, it’s just about comfort,” he says in a profile on Mr. Porter. “That’s the most important thing. I’m all about fit and fabrication as well.” OK, so maybe he’s not completely clueless.

And though the actor wears an Alexander McQueen jacket, Lanvin sneakers and a $265 Maison Martin Margiela T-shirt in the spread, Bartha values sentiment over designer duds. “I have a golfing shirt that my late grandfather wore,” he reveals. “I absolutely idolized him. He gave it to me and I bring it wherever I go. I wore it on the audition for the first movie I landed.”

We hope he’s not referencing 2003′s Gigli …

–Justine Harman

CHECK OUT MORE STAR-ADORED ITEMS IN ‘I REALLY LOVE MY…’

Jan 04 2012 10:30 AM ET

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David Beckham Strips Down (Again!) for New Bodywear Line

David Beckham Underwear Ads H&M
Courtesy H&M

And good morning! David Beckham is showing off his best assets in ads for his new H&M bodywear line, and let’s just say we’re excited to see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores worldwide.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham says in a release. According to H&M, that meant choosing soft cotton, comfortable elastics for briefs, non-scratchy labels and seams that don’t rub against the body. “We spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” he continues.

Dec 28 2011 06:00 PM ET

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Is Jared Leto the World’s Worst-Dressed Man?

Jared Leto Clothes Getty; INF; Splash News Online

So, is Jared Leto the worst-dressed man in the world? To answer the question: we don’t know. But GQ certainly seems to think so. The men’s magazine gave the actor the dubious honor this year, saying he looked “extravagantly terrible” all throughout 2011.

“It’s not that Jared Leto, the actor and 30 Seconds to Mars frontman, doesn’t try,” the magazine laments. “He tries too damn hard.” Citing Leto’s love of see-through mesh shirts, women’s skirts and mullets, GQ says the star is “a man who can afford an Alexander McQueen suit … but opts for Ugg slippers and a couture snuggy.”