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Eric Decker and Erin Heatherton Hit the Farm (and Look Super Hot) in New Buffalo David Bitton Campaign

Jul/23/2014 at 09:00 AM ET

What happens when you put a NFL star and a Victoria’s Secret model on a farm together? You’re going to get some topless tractor wrangling and horseback riding. Eric Decker and Erin Heatherton star in Buffalo David Bitton’s new fall campaign, and let’s just say their photoshoot wouldn’t be out of place on the cover of a steamy farmer romance novel. Just take a look at some of the behind-the-scenes images.

Eric Decker and Erin Heatherton Buffalo CampaignCourtesy Buffalo

The New York Jets wide receiver makes his modeling debut in the ads, and he says he wasn’t ashamed to ask for some tips from modeling vet Heatherton during the shoot. “I am very excited for everyone to finally see our Buffalo ads,” Decker said. “It was my first time modeling, so I was grateful to have Erin on set to give me some tips and make me feel comfortable.”

So did the new modeling pro take home anything from the set? He was tempted. “I really liked the ‘Flex’ jean — they almost felt like sweatpants, yet looked so cool. I can definitely see myself hanging out with Jessie and Vivianne in those.” (Decker and his wife, country singer Jessie James, welcomed their daughter earlier this year — and he got a little pre-shoot posing practice making a cameo in James’s latest music video!)

Eric Decker and Erin Heatherton Buffalo CampaignCourtesy Buffalo

The football star poses in everything from vegan leather motorcycle jackets to thermal henleys and hoodies, while Erin goes for faux fur jackets, body-con dresses and slim-fitting dark denim. And as for those aforementioned topless moments? Decker shows off his abs and Buffalo underwear, while Heatherton is captured riding a horse in nothing but some tight jeans.

Eric Decker and Erin Heatherton Buffalo CampaignCourtesy Buffalo

Catch an official teaser video for the campaign below. And tell us: What do you think of the photos? Are you a fan of the rustic theme? Share your thoughts below.

Eric Decker and Erin Heatherton Buffalo CampaignCourtesy Buffalo

–Brittany Talarico

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Curvy Girl Chic's Allison Teng: How to Make a Trend Work For You - Instead of the Other Way Around

Jul/21/2014 at 09:00 AM ET

Welcome Allison Teng, 26, of Curvy Girl Chic, who is joining us as our resident plus-size style blogger. She was featured in the March issue of PEOPLE StyleWatch and contributes her thoughts on finding the perfect outfit to the site each week. This week, she gives great tips on making a trend your own.

Allison Teng dressing tipsCourtesy Allison Teng

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Denim Divas! See Pics of Rosie Huntington-Whiteley for Paige and Bridget Moynahan for NYDJ

Jul/18/2014 at 04:05 PM ET

It’s no secret that a great pair of jeans is more than just an off-duty look for celebrities — it’s practically a wardrobe staple. And now, two of our favorite stars will be living in their denim all year long (and looking good doing it) for work and play: Rosie Huntington-Whiteley is the new face for Paige Denim, and Bridget Moynahan is now the brand ambassador for NYDJ.

Paige denimCourtesy Paige

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Lottie Moss Follows Big Sister Kate's Modeling Path and Slips Into Some Calvins

Jul/14/2014 at 01:56 PM ET

She made her modeling debut in Teen Vogue, so we knew Lottie Moss’s next step would be something big — and we were right. The 16-year-old sister of Kate Moss has landed a Calvin Klein campaign of her own, and it’s clear she’s received some pointers from her big sis.

Lottie Moss modeling Calvin Klein Michael Avedon

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Curvy Girl Chic's Allison Teng Plays Stylist and Model for a Day - See Her Fun Behind-the-Scenes Photos!

Jul/14/2014 at 10:30 AM ET

Welcome Allison Teng, 26, of Curvy Girl Chic, who is joining us as our resident plus-size style blogger. She was featured in the March issue of PEOPLE StyleWatch and contributes each week to the site. This week, she’s sharing some behind-the-scenes shot from her recent adventure styling (and modeling!) Eloquii’s latest collection.

Allison Teng Eloquii collectionCourtesy Eloquii

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Our August Issue Is Here (And Now It's Time For You to Win Free Stuff!)

Jul/11/2014 at 09:00 AM ET

Before you hit the beach this weekend, you might want to make sure you pick up our August issue. Why? We’re giving away $4,821 (!) worth of swag. (You can also download the new issue on iTunes, but you may want to do so right away so you get a close look at what’s for grabs.)

August Giveaways

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J.Crew's New Size Triple-Zero Jeans: Necessary or Insanity?

Jul/10/2014 at 04:53 PM ET

J. Crew Fashion WeekBrian Ach/Getty

How skinny are your jeans? J.Crew customers are asking that very same question now that the retailer has introduced a size smaller than 0.
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