John Shearer/WireImage

Supermodel and actress Amber Valletta is definitely no stranger to having all eyes on her, and Thursday night, she was the center of attention as she made her designer debut with the launch of her collection Amber Valletta for Monrow at the Ron Herman Melrose store. Although the supermodel-turned-actress (and now fashion designer!) may not be strutting her stuff on the catwalk anymore, she was runway-ready as she dazzled the crowd in a stunning black long-sleeve mini dress from her collection. The sleek star worked with stylist Lia Davis to design a collection that she describes as “classic with an edge but accessible,” she tells PEOPLE. Pieces like the ivory fringe cape, and gold ’50s high-waisted boy shorts give the collection an edgy vintage touch. The collection is already being worn by stars like Rachel Bilson, who turned up to support on Thursday night, and Jessica Stroup. Guests couldn’t stop raving about the collection as they enjoyed some bubbly from Perrier-Jouet and Crumbs cupcakes — if only it was available online already!–Tiffany Matloob

Ramey

When former Gastineau Girls, mother-daughter duo Lisa and Brittny Gastineau, created their Tres Glam fine jewelry line, they did so from the perspective of reality stars and Hollywood insiders. “The diamond evil eye in 18 karat gold is our main thing,” Brittny told PEOPLE from Los Angeles, where she lives with her mother. “It’s designed to protect you from any jealousy. And of course there’s a lot of jealousy, especially when you’re on TV. You have a lot of eyes [on you] and sometimes not everyone’s wishing you well.” Brittny has given the baubles to best friend Kim Kardashian and E! News host Giuliana Rancic, schooling them in her family’s superstition before bestowing the gifts. “I just feel like when you’re in the public eye, you do need protection. And I’m telling you, I feel naked without my evil eye. If I don’t have it on, I like freak out.” As for whether the Gastineaus would do another reality show, having seen the astronomical success of their close pals the Kardashians, Brittny says yes—but the focus would have to be on their work: “I love TV shows with depth. I would want to do a reality show showing my mom and I getting on QVC.” Check out the line for yourself at TresGlam.com–Suzanne Zuckerman

Jason LaVeris/FilmMagic

If you’re one of the lucky few to have been crowned Miss USA, chances are that you know a thing or two about beauty. And Shanna Moakler is making the most of her makeup know-how with a new line of organic pressed mineral makeup co-created with her personal makeup artist, Daniel McFadden. While the Smoak collection launched just this week, Shanna tells PEOPLE that her love of makeup started at a young age. “My mom is beautiful and had that ’70s kind of glamour,” she says. “My love of lip gloss comes from my mom, who always wore it — and from watching Charlie’s Angels.” Smoak does feature a rainbow of glosses, but it also encompasses everything from eyeliners and eye shadows to blushes and foundation, all based on the Miss California USA host’s principle that makeup should be as fun as it as functional. When women come to her for beauty advice, Shanna tells them to take a carefree approach and experiment. “Don’t be afraid to try new colors,” she says. “If you see a look in a magazine that you like, try it. You know your face better than anyone. Find the tricks that work for you. When you take a little time to put makeup on, it changes your confidence level and you radiate that. It can change your whole day.” Buy the line, which ranges from $8-$39, for yourself at SmoakShop.com.–K.C. Baker

Courtesy Coach; Dan Herrick/Zuma

First Brad and Angelina, then the Kardashians, and now Michelle Trachtenberg is stepping into the jewelry design business! The Gossip Girl troublemaker has teamed up with Coach to design a range of baubles for the brand’s fun and fresh Poppy collection. Michelle Trachtenberg for Poppy is described by Coach as embodying “refined-romantic with attitude, bringing a punky look to a lush mix of materials and inspirations.” Michelle says, “Getting the opportunity to design jewelry for Coach’s Poppy collection was too exciting to pass up. The collections are perfect representations of my whimsical attitude towards fashion and have that great mix of girly and edgy that I love.” While Michelle Trachtenberg for Poppy is slated to launch for Spring 2010, a small preview collection of bee motif pieces in emerald greens and cobalt blues will be available on December 1 at Coach.com and in Coach stores. Michelle’s holiday preview collection will range in price from $78 – $128 and will include a bracelet, necklace, ring and earrings while the spring collection includes five more pieces retailing from $128 – $328. Tell us: Will you buy Michelle Trachtenberg for Poppy?

Marion Curtis/Startraks

Looks like Lindsay Lohan hasn’t found herself another fashion job quite yet. Though Ungaro’s Artistic Advisor told Access Hollywood that she had teamed up with jewelry designer Pascal Mouawad to create a collection for bebe, WWD reports that it just isn’t so. According to the paper, Pascal Mouawad, who has partnered with Nicole Richie and Heidi Klum in the past, acknowledges that though discussions about launching a jewelry line with Lindsay for bebe did take place, the line “is not happening.” And a rep from bebe confirms that to PEOPLE, saying “We are not doing anything with her. There were talks months ago but we did not go forward with anything.” While Lindsay won’t be contributing to the bebe design team, you can still get star style at the retailer with Nicole Richie’s exclusive House of Harlow collection and Khloe, Kourtney and Kim Kardashian’s spring clothing line for bebe.

Seth Browarnik/Startraks

Not only will the Kardashian sisters’ clothing line for Bebe hit stores this spring, but Kim, Kourtney and Khloe will also be launching a jewelry collection for hip L.A. brand Virgin Saints and Angels. “The collection embraces our unique style…. Romantic, edgy, and classic vintage… of at least we hope so . Our Armenian culture is very important to us and we tried to incorporate that in the jewelry also,” Kim writes on her official website. The Kardashians’ collection will hit stores like Santa Barbara’s Blue Bee, Sparkle Fred Segal and Nordstrom on April 15, 2010. Tell us: What do you think of the Kardashian sisters’ jewelry line? Will you buy it?

Courtesy of Asprey; PA Photos/Landov (inset)

Angelina Jolie and Brad Pitt have put their creative minds to something new — elegant serpent-themed jewelry! The power couple has teamed with a top British jeweler Asprey to come up with a series of designs for everything from earrings, pendants, bangles, rings to a silver spoon and egg cup. And, like so much of their life away from the cameras, the collection will benefit others. All the net proceeds will go to the Education Partnership for Children of Conflict, to which the couple has already donated $1 million via the Jolie-Pitt Foundation in June 2008. For Jolie, 34, the inspiration for the collection was an obvious one. While she was expecting Shiloh in 2006, she was given a special gift — a protective snake ring. It was seen as a protector for mother and unborn child, and Jolie has come to view the motif as something of a family guardian. “Since then she has seen the snake symbol as a protective talisman for her family,” a source at Asprey tells PEOPLE. The series started out as something for children — 16-month-old Vivienne has already been photographed wearing bangles with the snake motifs– but has developed into the limited edition “Protector Collection” of high end jewelry and other luxuries, which does still include children’s items like a tooth box and silver egg cup. The collection becomes available tomorrow, November 17. –Simon Perry

Courtesy of Asprey

Courtesy of Asprey

CW

When Mary-Kate and Ashley Olsen first launched their mens collection for Elizabeth and James, we knew it was only a matter of time before Hollywood’s sexiest guys caught on. And it didn’t take long! Elizabeth and James for Men has been popping up all over Gossip Girl. Just this week, Dan Humphrey (played by Penn Badgley) wore the Elizabeth and James Easy V Cashmere Sweater during his now infamous threesome scene. And that wasn’t the first time Mary-Kate and Ashley Olsen’s designs landed in the steamy television show. Dan wore two Elizabeth and James designs the week before the threesome, and last month Chuck Bass (played by Ed Westwick) sported an Elizabeth and James suit. Looks like Gossip Girl’s heartthrobs have found a brand they can depend on!

Read all the latest Gossip Girl news in PEOPLE.COM’s TV WATCH!

Guibbaud Christophe/Abaca

Emanuel Ungaro, founder of the fashion house which still bears his name, has publicly criticized Lindsay Lohan’s recent collection, European newspapers report. On Monday evening, according to the Agence French Presse, the 76-year old Ungaro told an audience at the Estoril film festival in Lisbon, Portugal on Monday, that the collection on which Lohan served as fashion consultant “was a disaster.” The venerable designer continued, “I’m furious but there isn’t a thing I can do. I have absolutely no link with that house,” added Ungaro who sold his house to an investment fund in 2005. Lohan, 23, was announced as Artistic Advisor to the house in September and, less than a month later, presented her first collection designed in collaboration with Estrella Archs, who herself had only been named as the house’s designer at the end of July. At its showing in October, the Lohan/Archs collaboration was trashed by many critics, while the company itself supported their work, telling PEOPLE at the time of the designing duo, “This is a fashion couple.” According to reports, Ungaro told his audience that the house which bears his name was “well on its way to “losing its soul.” Ungaro explained, “This happens to a lot of designers. We were creator/owners, responsible for both the designs of the house and its destiny. But when you give up your house, we’ve also given up our soul.” –Peter Mikelbank

Judge for yourself! See the whole collection at InStyle.com.

Lady Gaga may have gotten the internet buzzing with her over-the-top high fashion picks, from Alexander McQueen to Agent Provocateur, in her new video “Bad Romance,” but we’re the most interested in her new accessory that she debuted in the high-concept clip — her very own Heartbeats by Lady Gaga headphones. The high-tech fashion headphones are the newest addition to the Beats by Dr. Dre headphone collection from Monster. Gaga, who oversaw the design of the jewel-inspired in-ear headphones, explained the driving force behind the launch. “In the deepest hour of the night, I confess to myself three things; I would die if I was forbidden to write, forbidden to love, or forbidden to fashion,” she said, in a release. “Heartbeats embody the trinity of my human being, with one additional vow: that sound matters.” The high-performance headphones were designed to look as good as they sound–playing double-duty as a fashion accessory. Heartbeats are available in three styles: metal with a rose red jewel-shaped earpiece, metal with a chrome jewel-shaped earpiece and black-on-black body and jewel-shaped earpiece. Preorder your own for $100 (from the original $120) at Amazon.com.–Kristin Larson

Fame

Katie Holmes is bringing her premium designer collection to the East Coast! The star, who has teamed up with her stylist Jeanne Yang to design a high-end women’s and children’s clothing line, stepped out in Boston this weekend in a red-hot dress from her Holmes & Yang line. While we have seen Katie rocking her own designs on the red carpet, first for the Tropic of Thunder movie premiere and then at her Broadway debut, this is our first peek at her children’s line — and who better to show it off than her equally fashionable daughter Suri Cruise? Mother and daughter each put their own spin on their fiery frocks. Katie adds tough boots and a black blazer, while Suri’s look is completed with leggings and sweet Mary Janes. Katie and Suri’s dresses are available exclusively at Maxfield by special order (call (310) 274-8800 to order) and both come in navy or cream as well as red.

SEE MORE NEWS ON SURI CRUISE IN PEOPLE.COM’S CELEBRITY BABY BLOG!

Bebe; Landov

The Kardashians aren’t the only stars lending their style status to Bebe. As if Nicole Richie wasn’t busy enough with her new contemporary line Winter Kate and the recent birth of her second child Sparrow James Midnight Madden, the multi-tasking mom has produced an exclusive collection of House of Harlow 1960 jewels for Bebe. Nicole’s Bebe jewelry collection will not only have the same hippie chic vibe as her regular line, but will also come at an affordable price with items ranging from $38 for earrings to $98 for a hairpiece. Talk about affordable star style! And that’s not all, Nicole has teamed up with the retailer to create a keepsake bracelet, $25, with a portion of sales going to the Ritchie-Madden Children’s Foundation. The line will launch with a party honoring Nicole next week, with pieces being sold on Bebe.com starting November 12.

Jason Kempin/WireImage

Courteney Cox and David Arquette have headed back to the design studio just in time for the holidays. The husband-and-wife design team have been working with Satya Jewelry since 2007 on a collection of butterfly-inspired jewels to benefit the EB Medical Research Foundation, a cause close to the Arquettes’ hearts. “There is a beautiful child named Brendon, the son of one of our dear friends, Andrea Pett Joseph, who was born with Epidermolysis Bullosa or EB [a rare skin disease],” David tells Vogue.com. “We were not aware of the condition until it affected us personally but, of course, once we got to know this incredible child we wanted to do whatever we could to help.” Since the launch of their EB jewelry collection, the Arquettes and Satya Jewelry have raised over $200,000 to benefit EBMRF. For this upcoming holiday season, David and Courteney have added three new pieces to their collection, including a new butterfly pendant, a new “hope” pendant and an onyx, blue topaz and turquoise bracelet with a sterling silver charm. The collection ranges from $38-$68, with 100% of the proceeds benefiting the EBMRF. Click here to shop Courteney and David’s EB collection for Satya Jewelry.

Sara De Boer/Startraks

Nicole Richie’s new contemporary clothing line Winter Kate doesn’t debut until February but she’s already got one customer lined up: boyfriend Joel Madden. “Her clothing line is what she wears — bohemian rock and roll, hippie, sexy and comfortable clothes for women. It’s cool, but it’s not forced.” And he’s not just a fan of the line. “I love Nicole’s style. She’s the coolest person I’ve ever met, and she doesn’t try at all,” he told PEOPLE recently as Nicole listened on with a proud smile, “Thanks, honey!” she replied. “I designed everything and picked the materials and prints. I put my heart and soul into it.” Read more about the line, which is named after the couple’s 21-month old daughter Harlow Winter Kate Madden, here.–Lisa Ingrassia

CLICK HERE TO SEE NICOLE’S CHANGING LOOKS!

Joyce Boghosian-The White House/Landov; Sonia Mosk

Bravo’s Senior Vice President of Original Programming and Development and newest late night talk show host Andy Cohen admits that he’s “obsessed” with She By Sheree, the fashion line from The Real Housewives of Atlanta star Sheree Whitfield. “It is the greatest name for a fashion line ever,” Cohen told PEOPLE at the recent Fashion Group International Night of Stars at Cipriani Wall Street, where he and BRAVO executive Francis Berwick were honored with a Fashion Oracle Award. “I can’t stop talking about it. I’ve done 14 episodes of Watch What Happens:Live! and every episode, I ask people, ‘Are you wearing She by Sheree?’” In fact, Cohen is pushing for the line to make it into the First Lady’s wardrobe. “I had Michelle Obama’s hairdresser Johnny Wright on last week,” he tells us. “And I said, ‘What is it going to take to get the First Lady into a She by Sheree frock?’ And he said that he’s anxiously awaiting what the line presents to see. He said if Sheree creates something great, maybe it will happen. So tonight,” Cohen said. “I’m really pushing for the first lady to wear She by Sheree!’” And while She by Sheree debuted on last month during New York Fashion Week, everyone got a taste of She by Sheree on last week’s season finale of The Real Housewives of Atlanta. Tell us: Do you think Michelle Obama should wear She by Sheree? Vote!– Jeffrey Slonim

Courtesy of JCPenny

After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it?

Landov

Looks like six seasons as the host of Project Runway has inspired Heidi Klum to turn designer. The supermodel has joined forces with Modern Vintage and Majestic Mills co-founders Rick and Brian Cytrynbaum to create a lifestyle collection that will include footwear, dresses, swimwear and activewear, reports WWD. And when Heidi was searching for inspiration, she looked no further than her own glamorous closet. That’s inspiration enough for us! “It’s feminine with a bit of a fashion and rock ‘n’ roll edge,” Brian Cytrynbaum tells WWD. Heidi’s 48-style shoe collection will be the first to hit stores in February 2010 and will include everything from sky-high stilettos to tall boots. And that’s not all: Heidi will also be releasing a maternity collection the same month! We can’t wait to see what the supermodel has in store for us. Stay tuned for more details. Tell us: Are you excited for Heidi’s shoe and clothing collection?

Michael Kovac/FilmMagic

As if a jewelry collection and maternity line weren’t enough, Nicole Richie is set to launch a contemporary women’s clothing collection for Spring 2010. Winter Kate, named after daughter Harlow’s two middle names, will be a 37-piece line inspired by Nicole’s own bohemian style with a ’60s and ’70s flair, reports WWD. “She is a woman like me,” Nicole says of her target customer. “She does not look at labels; she knows how to mix and match. The pieces can be dressed up, made casual, but most importantly, they provide the wearer a means of self-expression and fun.” Winter Kate will include mostly tops, vests and jackets in colorful vintage-inspired silk, crepe and chiffon. Nicole will also mix in long slip dresses, asymmetrical short dresses, tunics, a kimono-sleeved maxidress, cotton macrame, suede and silk vests, and a shrunken leather jacket. The line will hit stores like Nordstrom, Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Ron Herman, Intermix and Kitson, beginning in February. We can’t wait to stock up! Tell us: Will you check out Nicole Richie’s Winter Kate collection?

FAME

Does this mean we can expect to see pointy cone-bra corset styles at Target? Mark your fashion calendars: Jean Paul Gaultier is doing a cheap chic collection for Target arriving in stores March 7, 2010. The collection will be available in 250 stores and online through April 11. Gaultier, known for his racy, theatrical, avant-garde styles, was one of the first designers to make lingerie fashionable — he designed the now ubiquitous cone-bra corsets for Madonna’s Blond Ambition tour in the Nineties. Always inspired by the world around him, WWD reports the Gaultier Target collection “pays tribute to the American woman, celebrating the forces of style both past and present in American pop culture.” Does that mean current fans Rihanna and Katy Perry, who attended his Paris runway show this month? Gaultier, who’s also the creative director at Hermes and who received the prestigious CFDA International Award in 2000, is the third guest designer in Target’s Designer Collaborations series, following Anna Sui last month and Alexander McQueen last spring. –Kristin Larson

Michael Becker

What’s the sweetest thing about the Simmons family? Pastry VIP, the new high-end footwear and clothing line from Rev. Run’s oldest offspring, Vanessa and Angela Simmons. An expansion of their original Pastry Footwear sneaker line, Pastry VIP will feature heels in a more sophisticated and contemporary style. “The pieces are just so original and so outside the box of what anyone is doing,” Vanessa tells PEOPLE. When it comes to fashion, the sisters have some pretty large shoes to fill. Dad Joseph “Rev. Run” Simmons created the Run Athletics brand and uncle Russell Simmons is behind mega-brand Phat Farm. “We got the best blueprints from the industry just by paying attention while growing up,” Vanessa says. The sisters run all their designs past their fashionable family, though they admit their dad and uncle aren’t always the best judges when it comes to women’s clothing. Fashion tips aren’t the only things Vanessa and Angela will be missing from Dad. The sisters relocated in January from the family home in New Jersey to Los Angeles where they film their reality show Daddy’s Girls, now in its second season. The new season will follow the sisters as they run their business on the West Coast, which will include highlighting the Pastry line. The stars will debut a series of heels and flats at Macy’s at the beginning of the holiday season. They hope to expand their brand further in the future – after all, it’s in their blood. “It’s the thing that I’ve been interested in since forever,” Angela tells PEOPLE. “I love fashion. Live, sleep, eat, breathe it.” –Jessica Wedemeyer