Celebrity Designer

Ramey

When former Gastineau Girls, mother-daughter duo Lisa and Brittny Gastineau, created their Tres Glam fine jewelry line, they did so from the perspective of reality stars and Hollywood insiders. “The diamond evil eye in 18 karat gold is our main thing,” Brittny told PEOPLE from Los Angeles, where she lives with her mother. “It’s designed to protect you from any jealousy. And of course there’s a lot of jealousy, especially when you’re on TV. You have a lot of eyes [on you] and sometimes not everyone’s wishing you well.” Brittny has given the baubles to best friend Kim Kardashian and E! News host Giuliana Rancic, schooling them in her family’s superstition before bestowing the gifts. “I just feel like when you’re in the public eye, you do need protection. And I’m telling you, I feel naked without my evil eye. If I don’t have it on, I like freak out.” As for whether the Gastineaus would do another reality show, having seen the astronomical success of their close pals the Kardashians, Brittny says yes—but the focus would have to be on their work: “I love TV shows with depth. I would want to do a reality show showing my mom and I getting on QVC.” Check out the line for yourself at TresGlam.com–Suzanne Zuckerman

Jason LaVeris/FilmMagic

If you’re one of the lucky few to have been crowned Miss USA, chances are that you know a thing or two about beauty. And Shanna Moakler is making the most of her makeup know-how with a new line of organic pressed mineral makeup co-created with her personal makeup artist, Daniel McFadden. While the Smoak collection launched just this week, Shanna tells PEOPLE that her love of makeup started at a young age. “My mom is beautiful and had that ’70s kind of glamour,” she says. “My love of lip gloss comes from my mom, who always wore it — and from watching Charlie’s Angels.” Smoak does feature a rainbow of glosses, but it also encompasses everything from eyeliners and eye shadows to blushes and foundation, all based on the Miss California USA host’s principle that makeup should be as fun as it as functional. When women come to her for beauty advice, Shanna tells them to take a carefree approach and experiment. “Don’t be afraid to try new colors,” she says. “If you see a look in a magazine that you like, try it. You know your face better than anyone. Find the tricks that work for you. When you take a little time to put makeup on, it changes your confidence level and you radiate that. It can change your whole day.” Buy the line, which ranges from $8-$39, for yourself at SmoakShop.com.–K.C. Baker

Courtesy Coach; Dan Herrick/Zuma

First Brad and Angelina, then the Kardashians, and now Michelle Trachtenberg is stepping into the jewelry design business! The Gossip Girl troublemaker has teamed up with Coach to design a range of baubles for the brand’s fun and fresh Poppy collection. Michelle Trachtenberg for Poppy is described by Coach as embodying “refined-romantic with attitude, bringing a punky look to a lush mix of materials and inspirations.” Michelle says, “Getting the opportunity to design jewelry for Coach’s Poppy collection was too exciting to pass up. The collections are perfect representations of my whimsical attitude towards fashion and have that great mix of girly and edgy that I love.” While Michelle Trachtenberg for Poppy is slated to launch for Spring 2010, a small preview collection of bee motif pieces in emerald greens and cobalt blues will be available on December 1 at Coach.com and in Coach stores. Michelle’s holiday preview collection will range in price from $78 – $128 and will include a bracelet, necklace, ring and earrings while the spring collection includes five more pieces retailing from $128 – $328. Tell us: Will you buy Michelle Trachtenberg for Poppy?

Marion Curtis/Startraks

Looks like Lindsay Lohan hasn’t found herself another fashion job quite yet. Though Ungaro’s Artistic Advisor told Access Hollywood that she had teamed up with jewelry designer Pascal Mouawad to create a collection for bebe, WWD reports that it just isn’t so. According to the paper, Pascal Mouawad, who has partnered with Nicole Richie and Heidi Klum in the past, acknowledges that though discussions about launching a jewelry line with Lindsay for bebe did take place, the line “is not happening.” And a rep from bebe confirms that to PEOPLE, saying “We are not doing anything with her. There were talks months ago but we did not go forward with anything.” While Lindsay won’t be contributing to the bebe design team, you can still get star style at the retailer with Nicole Richie’s exclusive House of Harlow collection and Khloe, Kourtney and Kim Kardashian’s spring clothing line for bebe.

Seth Browarnik/Startraks

Not only will the Kardashian sisters’ clothing line for Bebe hit stores this spring, but Kim, Kourtney and Khloe will also be launching a jewelry collection for hip L.A. brand Virgin Saints and Angels. “The collection embraces our unique style…. Romantic, edgy, and classic vintage… of at least we hope so . Our Armenian culture is very important to us and we tried to incorporate that in the jewelry also,” Kim writes on her official website. The Kardashians’ collection will hit stores like Santa Barbara’s Blue Bee, Sparkle Fred Segal and Nordstrom on April 15, 2010. Tell us: What do you think of the Kardashian sisters’ jewelry line? Will you buy it?

Courtesy of Asprey; PA Photos/Landov (inset)

Angelina Jolie and Brad Pitt have put their creative minds to something new — elegant serpent-themed jewelry! The power couple has teamed with a top British jeweler Asprey to come up with a series of designs for everything from earrings, pendants, bangles, rings to a silver spoon and egg cup. And, like so much of their life away from the cameras, the collection will benefit others. All the net proceeds will go to the Education Partnership for Children of Conflict, to which the couple has already donated $1 million via the Jolie-Pitt Foundation in June 2008. For Jolie, 34, the inspiration for the collection was an obvious one. While she was expecting Shiloh in 2006, she was given a special gift — a protective snake ring. It was seen as a protector for mother and unborn child, and Jolie has come to view the motif as something of a family guardian. “Since then she has seen the snake symbol as a protective talisman for her family,” a source at Asprey tells PEOPLE. The series started out as something for children — 16-month-old Vivienne has already been photographed wearing bangles with the snake motifs– but has developed into the limited edition “Protector Collection” of high end jewelry and other luxuries, which does still include children’s items like a tooth box and silver egg cup. The collection becomes available tomorrow, November 17. –Simon Perry

Courtesy of Asprey

Courtesy of Asprey

CW

When Mary-Kate and Ashley Olsen first launched their mens collection for Elizabeth and James, we knew it was only a matter of time before Hollywood’s sexiest guys caught on. And it didn’t take long! Elizabeth and James for Men has been popping up all over Gossip Girl. Just this week, Dan Humphrey (played by Penn Badgley) wore the Elizabeth and James Easy V Cashmere Sweater during his now infamous threesome scene. And that wasn’t the first time Mary-Kate and Ashley Olsen’s designs landed in the steamy television show. Dan wore two Elizabeth and James designs the week before the threesome, and last month Chuck Bass (played by Ed Westwick) sported an Elizabeth and James suit. Looks like Gossip Girl’s heartthrobs have found a brand they can depend on!

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