Celebrity Designer

Ringo Starr is the New Face of Skechers

Oct/20/2014 at 01:05 PM ET

Skechers must be in need of a little “peace and love”, because the footwear brand just recruited drummer Ringo Starr (you may know him from his little garage band called The Beatles) to appear in their Relaxed Fit Footwear campaign.

Ringo Starr Skechers adRob Shanahan/Skechers

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Heidi Klum Says Posing in her New Lingerie Line (at 41!) is as Easy as 'Riding a Bike'

Oct/17/2014 at 12:00 PM ET

She’s launched kids clothing, a line of activewear, multiple fragrances and now Heidi Klum, 41, is applying arguably her signature talent (that is, looking hot in next to nothing — and sharing that knowledge) to her latest venture. She’s replacing Elle Macpherson as the creative director and ad campaign model for New Zealand-based company Bendon’s line of lingerie, now called Heidi Klum Intimates and launching in January 2015.

Heidi Klum lingerieCourtesy Max Montgomery for Heidi Klum Intimates

Though the mother of four has been in the business for two decades, (as a Victoria’s Secret model for 13 years and stints in and on the cover of the Sports Illustrated Swimsuit Issue), she says she still manages to be surprised when it comes to underwear. “It’s almost like with the iPhone, how they’re always come up with something new and there’s always a new technology,” she tells PEOPLE. “It’s the same thing with bras too, there’s always something new … the underwire and the padding has changed, and things are seamless!”

And she promises she won’t be making things too complicated — instead just adding fashionable twists to beloved garments — because when it comes to her own lingerie, she prefers to keep things simple. “I love soft bras. I don’t love a lot of padding,” she shares. “Maybe I’m at a different point in my life now, I like more of a natural look instead of when you’re so hoisted up and too pushed-up. I feel like I did that like 10 years ago, I don’t love that look so much any more.” So, keep an eye out for a few non-padded triangle and racer-back styles in her line.

Heidi Klum lingerieCourtesy Rankin Photography for Heidi Klum Intimates

There were few jitters for Klum when it came to taking campaign photos, as well as the more than 30 product images for her line. “My girlfriends were like, ‘Do you ever get self-conscious in front of all these people when you have nothing on?” she reveals. “But I don’t! When you’ve done it for so many years, it’s kind of like riding a bike.” Riding a bike in your undies surrounded by lots of people, that is. “There’s one person with a wind machine, and the next person with the powder, and the next holding a light, and there’s art directors and clients. I’m used to that. It doesn’t really bother me,” she says. “After doing this for 20 years you kind of build a thick skin. You just know you’re always being judged and that’s just the way it is. I just go with it!”

RELATED PHOTOS: Stars in Swimsuits!

And while the line will be a combination of sexy and practical underpinnings (“If you want comfort, it can still be pretty!”), the Project Runway host has one lingerie rule she tends to stick to: “I do care about matching my bra and panties!” she says. “Most of the time if I get a beautiful bra I get a few more panties to go with it because I don’t really wash a bra every time I wear it. Obviously the underwear you do, and then you don’t have that matching set anymore. It’s nice when you take your clothes off to have that matching set on.” Wise words from a newly-minted lingerie magnate.

Tell us: are you excited to see what Heidi comes up with?

–Catherine Kast

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Katie Cassidy on Her New Line of Glasses: I Used to Wear Just Frames with No Lenses - People Thought I Was Nuts!

Oct/15/2014 at 10:30 AM ET

Katie Cassidy didn’t always need glasses, but that didn’t stop her from wearing them. “I love them so much that before I needed [reading glasses] I literally would pop out the lenses,” she tells PEOPLE. “I put them on and just felt like a whole new person, almost like a disguise. People probably thought I was nuts, but I didn’t care — they made me feel good and were fun to wear around.”

The Arrow actress is now sharing that passion for glasses with fans, creating a collection for Glasses.com with her best friend and fellow lifestyle blogger Lynsey Eaton (with whom she writes Tomboy KC). The pals took us behind the scenes of their Vancouver shoot, where they styled looks and got silly backstage — check out their photos and learn more about the collection below!

Katie Cassidy Glasses.com collectionChristopher Brown

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Lily Aldridge's 'Fall Refresh:' Shop Everything She Needs to Get Ready for the Victoria's Secret Fashion Show!

Oct/14/2014 at 03:30 PM ET

Lily Aldridge has a life we wouldn’t mind being able to borrow [DASH] from her supermodel career to her hot hubby and cute kid and her side job designing clothes. Now she’s making it possible for us to “shop” the Aldridge experience by curating a collection for Gilt and Gilt City. The star pulled together a collection for the website rounding up the shoes, accessories and even lifestyle deals (such as her favorite BluePrint juices, restaurants and fitness boutiques) she loves in her personal life — and she chatted with PEOPLE about having it all, so to speak.

Lily Aldridge GILT collabCindy Ord/Getty

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Sarah Jessica Parker Brings Her 'Carrie' Shoe Right to Carrie Bradshaw's Front Steps

Oct/08/2014 at 10:23 AM ET

Clearly, Sarah Jessica Parker is not her Sex and the City character Carrie Bradshaw, but they do overlap in a few key areas. For starters, they look a lot alike. They both married handsome brunets. And they’ve both got a serious thing for shoes. That’s why Parker couldn’t resist naming one of the styles in her shoe line “The Carrie” — and also why she brought her shoes on a pilgrimage to the West Village townhouse that stood in for Carrie’s Upper East Side apartment on the show.

Sarah Jessica Parker SATCCourtesy Sarah Jessica PArker

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Adam Levine Is Threatening to Bring Trucker Hats Back Via His Kmart Collection

Oct/07/2014 at 03:48 PM ET

When rocker Adam Levine launched his Kmart womenswear line this spring, he said that he was able to “create pieces I would like to see a woman wear” (um, makes sense to us!). Now that he’s adding outerwear and shoes for men and intimate apparel and more accessories for women, he’s changed his tune just a tad.

Adam LevineAl Pereira/WireImage

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Britney Spears: Who Needs Men When There Are Bathtubs and Books?

Sep/26/2014 at 12:15 PM ET

Britney Spears has been shaking things up in every department lately: She’s launched a lingerie line, publicly put her cheating boyfriend in his place, gotten a cute new “breakover” bob and now she’s declaring she doesn’t see the need for a man in her life — or any woman’s life! — at all. Read on for all the scoop on this sassy new Brit.

TKTKTKScanpix/Sipa

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