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Celebrity Ad Campaigns

Jan 06 2012 12:00 PM ET
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Check Out Anne Hathaway’s Latest TOD’s Ad

Anne Hathaway for TOD's
Courtesy TOD’s

From blushing bride-to-be to mega-watt model, Anne Hathaway is wearing many hats lately! The actress brings her best face to the TOD’s Signature Collection spring campaign, promoting a line of Italian bags and small leather goods that hit TOD’s boutiques in October.

Shot in London last year by photographers Mert Alas and Marcus Piggott (they did her fall campaign, too), the ads will bow in the weeks ahead, appearing in fashion magazines worldwide. “The campaign for TOD’s Signature reaches out to a new and younger clientele,” creative director Fabien Baron said in a release, adding that Hathaway was the right woman for the job. “We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge — feminine and strong.”

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Jan 05 2012 10:30 AM ET
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Mila Kunis Is the Newest Face of Dior

Mila Kunis Dior Ads
Courtesy Dior

Black Swan star Mila Kunis is spreading her wings, becoming the latest celebrity to join the Christian Dior family.

The actress’ first ads for the Miss Dior handbag — shot in New York by photographer Mikael Jansson — will debut internationally in Asian and European editions of ELLE, Vogue and Madame Figaro on Jan. 15. Appearances in U.S. media outlets will follow later in the month.

“I am absolutely thrilled to be working with Dior,” Kunis said in a statement. “The brand is iconic in so many ways. It defines fashion, elegance and sophistication.”

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Jan 04 2012 04:30 PM ET
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Ashley Greene’s DKNY Ads Go Sky-High

Ashley Greene DKNY Ads
Courtesy DKNY

She’s on top of the world — or, at least, on top of Manhattan. Ashley Greene strikes several sexy poses from atop New York’s famed Waldorf Astoria Hotel in high-fashion photos for DKNY’s spring 2012 campaign.

The Twilight star, shot by photographers Inez Van Lamsweerde and Vinoodh Matadin, takes DKNY and DKNY Jeans “to new heights for spring,” according to a release, which invites fans to look “at New York City — where there is always something new to discover — and DKNY from a new perspective, high above the city streets.”

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Jan 04 2012 10:30 AM ET
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David Beckham Strips Down (Again!) for New Bodywear Line

David Beckham Underwear Ads H&M
Courtesy H&M

And good morning! David Beckham is showing off his best assets in ads for his new H&M bodywear line, and let’s just say we’re excited to see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores worldwide.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham says in a release. According to H&M, that meant choosing soft cotton, comfortable elastics for briefs, non-scratchy labels and seams that don’t rub against the body. “We spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” he continues.

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Jan 03 2012 06:00 PM ET
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Heel Yeah — Exclusive Look at Rachel Bilson’s Hot Heels for ShoeMint

Rachel Bilson, Steve Madden: ShoeMint Video
Courtesy ShoeMint

When Rachel Bilson dived into creating a collection for ShoeMint, she didn’t merely dip a toe.

“Understanding the footwear design nuances that make a shoe feel both authentic to my personal style, and are versatile enough to work with all women’s styles, has been a terrific learning experience,” she tells PEOPLE.

“We’re lucky to be involved in every part of the process,” adds collaborator Nicole Chavez, who calls Steve Madden’s “craft of molding something like a piece of leather into a gorgeous finished shoe” an “art form.”

In this never-before-seen video (after the jump), the team grants access behind the velvet curtain. Watch as a towering wedge is drawn, cut and stretched to perfection!

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Dec 29 2011 06:00 PM ET
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Rihanna’s Armani Ad Voted Sexiest of the Year

Rihanna for ArmaniCourtesy Emporio Armani

Is it hot in here … or is it just Rihanna? The singer’s sultry ad for Emporio Armani Underwear was voted sexiest of the year in a poll of advertising industry executives in trade magazine AdAge, the U.K.’s Daily Mail reports.

“It’s Rihanna at her sexiest,” the magazine writes. “She’s never looked this good. She’s in amazing shape and the pictures are stunning.”

The star, named the face of the brand’s Armani Jeans and Emporio Armani Underwear campaigns in July, was the focus of multiple print and video spots, and is currently designing a capsule collection of her own for Armani.

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Dec 23 2011 03:00 PM ET
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Michael Pitt Is the New Face of Prada Menswear

Michael Pitt Prada Ads
Courtesy Prada

His tenure as conflicted gangster Jimmy Darmody on HBO’s Boardwalk Empire may have come to an end, but Michael Pitt has found a new role — as the face of Prada’s spring menswear collection.

The recently released images show the full-mouthed actor looking uncharacteristically comfortable in front of the camera. Pitt, who wanted to be a carpenter before making it big on Dawson’s Creek, has never fronted a fashion brand and reportedly turned down an offer to stump for Miu Miu in 2005.

Wearing a cartoonish print button down, colorful scarf and tab-front trousers, the actor (and sometimes singer) looks just a tad more approachable than the tortured characters he usually plays. Tell us: What do you think of Pitt’s Prada ads?

Justine Harman

GET HIM WHAT HE WANTS THIS YEAR: ‘PERFECT PRESENTS FOR YOUR GUY’

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