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Celebrity Ad Campaigns

The Photographer Behind Heidi Klum's Sexiest Instagram Photos: Her Mom!

Apr/03/2014 at 06:00 AM ET

Heidi Klum Dr. SchollsStephen Lovekin/Getty

Heidi Klum has worked with some of the world’s greatest photographers on her sexy photoshoots: Rankin. Norman Jean Roy. And … her mom?

Yep! Erna Klum is the mastermind behind many of the supermodel’s daringly bare Instagram pics. “My most sexy photos I would say she took,” Klum told PEOPLE at the Dr. Scholl’s DreamWalk insole launch. “She’s like, ‘Ooh, move this way, move that way!”

In fact, some of her most risqué photos have been her mom’s idea, Klum admits. “There’s one people talked about where I was hugging a palm tree and I was topless? My mom took that one,” Klum says. “When I had a sandy butt? My mom took that one. So my mom is responsible for those pictures.”

RELATED PHOTOS: What’s her best side? Vote on 360° gown views now!

When she’s not snapping pics on the beach, Klum’s hard at work in heels (which might explain why she’s the face of the new Dr. Scholl’s campaign). “I’ve been working as a model for 20 years, and I’m always, always, always, always in my heels,” she says. “I’m so used to my feet hurting … I probably wear heels more than I wear flats.”
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Nicole Kidman Skips Pants, Bra in Latest Sexy Jimmy Choo Ads

Mar/31/2014 at 02:52 PM ET

Nicole Kidman Jimmy ChooCourtesy Jimmy Choo

We know Nicole Kidman‘s ads for Jimmy Choo are meant to be all about the accessories, but we’d say that her rocking bod is at least tied for top billing. She shows it off (again!) in a thigh-grazing blazer — and nothing else — for her latest round of ads for the designer label.

The ads, shot by Will Vanderperre, echo the rocker vibe of the boots she’s wearing (there’s lots of smoldering glances and climbing on motorcycles in heels here). “It was fun to embrace a more rebellious spirit for Jimmy Choo,” Kidman said in a statement. “We listened to a lot of great rock music to get in the mood for the shoot.”

PHOTOS: What’s her best side? Vote now!

The actress, 46, has done “glamorous sexy” for her ads before, but in the latest ones, she pulls out all the stops, giving model face and legs for days that would make Barbie jealous.

What do you think of Kidman’s ads? Anything surprise you?

–Alex Apatoff
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Miranda Kerr's H&M Ads Are Here! What Do You Think?

Mar/25/2014 at 02:55 PM ET

Miranda Kerr H&MadsCourtesy H&M

Another day, another envy-inducing Miranda Kerr ad campaign. The supermodel’s first H&M print ads debuted, and they’re true to the sun-kissed, breezy vibe of the commercial (below) — complete with sexy rumpled bedhead, lots of bronzed skin and low-key makeup.

She also happens to be wearing a few items we already plan to add to our wardrobe. We’ve got our eye on that flippy pink skirt, that satin-trimmed blazer and that super-flattering pencil-and-tee combo. Oh, and those shoes. And that tan. Are we getting carried away?

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Kit Harington Is the New Face of Jimmy Choo

Mar/20/2014 at 03:40 PM ET

Kit Harrington Jimmy ChooMark Evans/Newspix/Rex USA

Is it too much to hope that the new face of Jimmy Choo Mens’ follows in the footsteps of the face of Jimmy Choo Womens’ and poses topless in the ads? We don’t think so, especially when that face is Kit Harington, 27, the smoldering Game of Thrones star just named to star in the ad campaigns for the line’s shoes, bags and upcoming fragrance and sunglasses collection.

The campaign won’t launch until fall, which gives us plenty of time to make fan art of Jon Snow wearing natty loafers and shades. “I was very excited to be chosen as the face for such a highly regarded brand and to play a role in defining who the Jimmy Choo man is,” Harington said in a statement. Added the creative director of the brand, Sandra Choi, “Kit perfectly embodies the Jimmy Choo Man. He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman.”

PHOTOS: Last night’s look — love it or leave it? Vote now!

Since we’ve got until September, we’re also adding to our wish list a Game of Thrones-themed Choo ad with female face Nicole Kidman as Cersei Lannister, and also for Snow to come demonstrate the new fragrance in person. Let’s hope Jimmy Choo reads our wishlist before then.

What do you think of Harington as the face of Jimmy Choo? Are you excited to see the campaign?

–Alex Apatoff

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Kate Hudson Designs an 'LBD' Collection for Ann Taylor

Mar/19/2014 at 10:30 AM ET

Kate Hudson Ann TaylorHarel Rintzler/Patrick McMullan/Sipa

Even a star who has her pick of any dress in the fashion universe, like Kate Hudson, still knows the power of a great little black dress. It plays an invaluable role in every woman’s closet, often doing double or triple duty for work, weekend and date night. One way Hudson might differ from the rest of us LBD lovers? She doesn’t just have one or two — she has a ton.

“I think we all agree we love a little black dress,” Hudson says. “It’s one of those things a woman should never be without. I have a whole section in my closet devoted to LBDs!” (Can we hear a little bit more about the other sections? Just one for ponchos? A floor-to-ceiling sunglasses shelf?) So with that in mind, Hudson designed her second collection for Ann Taylor: a five-piece black dress showcase, with names like “The Romantic” and “The Late Nighter.”
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Keira Knightley: My Wedding Dress Is 'Quite Impressively Splattered' With Red Wine (Plus: Check Out Her New Chanel Ad!)

Mar/18/2014 at 01:03 PM ET

Keira Knightley wedding dressJABPromotions/Rex USA

Need even more proof that Keira Knightley isn’t like most brides when it comes to her wedding dress? Not only has she found plenty of opportunities to wear the Chanel confection, but she also didn’t flinch when it ended up covered in red wine on its most recent outing.
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Kendall Jenner Strips Down to Her Calvins & Other Stylish Instagram Snaps You Don't Want to Miss

Mar/14/2014 at 04:03 PM ET

While scrolling through Instagram today, we noticed some celebrity photos that deserved more than just a double tap. From Kendall Jenner posing in her underwear to Cara Delevingne and Kate Moss‘s Burberry moment, check out the snaps that had us texting our friends with a ton of Karl Lagerfeld-branded emojis (more on that below!). Read More

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