You’ve had him in bed — and now you can play with him in the pool. Eddie Cibrian is stripping down (again!) for Charisma, modeling the brand’s soft towels in the sexy spring 2012 ads, shot at a private residence in Los Angeles.

Though Cibrian — divorced from Real Housewives of Beverly Hills star Brandi Glanville and now married to country singer LeAnn Rimes — knows lots of ladies enjoy looking at his shirtless pictures, he seems to keep the modeling job in perspective.

“You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable … those [towels] look great,’” he told PEOPLE in September. “I realized it was all about the product, and not about me.”

Still, Cibrian — who appears in the upcoming Tyler Perry film Good Deeds – makes it hard to focus on those towels when he looks so good drying off with them!

Find Charisma exclusively at Bloomingdale’s — and keep an eye out for Cibrian’s multimedia campaign this spring. Tell us: What do you think of the actor’s latest Charisma ads?

Courtesy Charisma

–Kate Hogan

WANT MORE GOOD-LOOKING GUYS? CHECK OUT 10 HOT PHOTOS OF RYAN GOSLING

She may be in the midst of an Oscar campaign, but in Boy. by Band of Outsiders’ newest Polaroid campaign, Michelle Williams looks ready to quit her day job.

It’s her second turn modeling for the brand, and this time around, the My Week with Marilyn star plays an unruly office assistant: pulling pranks, filing reports and halfheartedly performing due diligence before taking a lunch break.

Despite the shoot’s location — a Hollywood cemetery! — Williams happily hams it up it in the brand’s floral spring/summer collection.

It seems designer Scott Sternberg has a knack for taking stars out of their natural habitat: previous campaigns depict Kirsten Dunst as a zookeeper, James Marsden as a mailman and Rupert Grint as a hard-partying gambler. Tell us: What do you think of Williams’s cool campaign photos?

Courtesy Band of Outsiders

–Justine Harman

SEE MORE OFF-DUTY STARS IN: GROCERY STORE STYLE! 

Like mother, like daughter! Susan Sarandon and newlywed daughter Eva Amurri Martino are putting their famous faces to work in Neiman Marcus’s latest “Art of Fashion” campaign. The stunning pair follows in the footsteps of Drew Barrymore, who starred in last year’s glamorous ads.

In the 14 photos, which will appear in the March edition of Neiman Marcus’s The Book as well as high-fashion magazines, the actresses model looks from Burberry Prorsum, Chanel, Valentino, Giorgio Armani (left), Oscar de la Renta (right) and many more top designers. The photos — done in both color and black and white — were shot by storied celebrity photographer Mark Abrahams.

In a release, Neiman Marcus brand creative vice president Eddie Nunns calls the women out for their “celebrity power and beauty.” We have to agree — they do look gorgeous! Tell us: What do you think of the stars’ dramatic ads?

VOTE ON STARS’ DESIGNER STYLES IN ‘LAST NIGHT’S LOOK: HIT OR MISS?’

She’s no longer part of the X Factor, but Nicole Scherzinger still looks X-ceptionally beautiful in her latest round of London Fog ads, hitting magazines this spring. The singer strikes a series of sexy poses in her campaign photos, modeling the brand’s classic trench coats … and little else.

Scherzinger — announced as the face of the company in October — follows in the footsteps of several famous former Fog-ers, including Gisele Bündchen — who posed nearly naked while pregnant — Eva Longoria and ex-husband Tony Parker, and most recently, Mad Men star Christina Hendricks. Tell us: What do you think of Scherzinger’s sexy new ads?

Courtesy London Fog

SHOP STAR LOOKS FOR LESS!

–Watch Lea Michele work the cameras for Candie’s in a behind-the-scenes video [StyleCaster]

–New Bachelorette Emily Maynard shares her best beauty tips [BeautyHigh]

–Get a sneak peek at the Marni for H&M campaign [ELLE]

–A good list of foods to avoid (and indulge in) for those fighting acne [The Beauty Department]

–Advice on how to organize all those makeup and beauty products [BellaSugar]

Who could ever follow in the footsteps of gorgeous women like Scarlett Johansson, Penélope Cruz, Naomi Campbell, Christy Turlington and Diane Kruger? Why, Kate Moss, of course. The British supermodel is the latest face of Spanish fashion brand Mango, taking over for the aforementioned spokesmodels in the company’s spring/summer 2012 advertisements.

The Mango customer is an “eclectic, modern woman that likes to have fun, and is quite laid-back and not too uptight,” the newlywed tells Bespoke Banter. “It’s timeless pieces, classic pieces. They have the classic blazer, and a jumper that you want, the jeans that you want in the shape that you want. It covers all bases.”

According to a release, Mango called upon Moss because she “embodies the type of urban, independent and bold woman Mango wants to dress.” The model will appear in photos for the brand — all shot by Terry Richardson — plus a commercial, called Spy Game, set to air in 40 countries (sadly not the U.S., though) worldwide.

The clothes Moss models in her campaign include ’60s-inspried dresses, lightweight, pleated and gathered fabrics, plus pieces from a casual line that “brings together artisanal elements from various ethnicities and blends them with sportswear details,” according to a release. Look for tie-dyed, abstract prints as well as patchwork, too. 

Courtesy Mango

Courtesy Mango

SEE MORE LOVELY LADIES IN ‘STYLE STANDOUTS AT SUNDANCE’

It’s a gig Rachel Berry could only dream about: fronting the Candie’s spring 2012 campaign. But it’s a reality for Lea Michele, who’s the new face of the brand, taking over for Vanessa Hudgens (and her personal favorite, Britney Spears).

“It’s amazing, such an honor,” Michele tells PEOPLE. “Candie’s is such an iconic brand. The apparel is so adorable as well as affordable — and who doesn’t love that?”

Michele’s campaign is called “Hangin’ at Home,” and was shot at a private residence in Beverly Hills by fashion photographer Yu Tsai. “The concept is about enjoying being at home, feeling relaxed, comfortable and happy,” Michele explains of the shots, which show her in the kitchen, bedroom and by the pool.

The actress, who describes her personal style as “simple and comfortable,” was a natural choice, says Iconix chief marketing officer Dari Marder. “Everyone is obsessed with Glee, especially Lea Michele, and so are we.” Although for Michele, the fun of the campaign is putting her Glee-ful side away. “I love playing Rachel,” she says, “but being an actor, it’s always fun to switch things up and play around and be someone else for a little while.”

Michele’s campaign will debut in the March issues of Seventeen, Teen Vogue and Cosmopolitan, as well as online and at Kohl’s, where Candie’s sells exclusively. Tell us: What do you think of Michele’s first Candie’s ads?

Courtesy Yu Tsai for Candie’s

–Kate Hogan

SHOP STAR LOOKS FOR LESS!

Max Irons may be the first-ever celebrity ambassador for Macy’s private label, INC, but that doesn’t mean the 26-year-old always takes a perfect photo.

“There’s this picture of me once, I had white hair at the time, for a play,” he tells PEOPLE. “I was forced into it,” he continues. “I spent all my time in psychedelic underpants with blonde, block hair with a blue stripe down the middle. I’ve seen myself in a few situations trying to look rather serious with that look and it’s terrible. I’ll never do that again.”

Mind-bending undies aside, these days you’re more likely to catch the actor wearing all black. “I never like to overdo things,” he says, gesturing to his slim-cut INC suit. “I suppose I am a moody dresser.”

In a video for the collection, which hits stores Jan. 23 and ranges from $49-$129, the star elaborates on his affinity for the brand. “What’s great about the INC collection is that it’s got everything I look for: clean lines, excellent quality; it’s about being unique in an understated way.”

And when it comes to women, Irons, who is dating Emily Browning, is drawn to the same sense of modesty. “Jersey Shore has had a terrible influence on women’s fashion,” he muses. “I quite like, as a look, the way a lot of French people dress … Clémence Poésy, she’s got nice style.”

–Justine Harman

STARS PLAY DRESS-UP AT WORK IN ‘LIGHTS! CAMERA! FASHION!’

From a softspoken wallflower in The Kids Are All Right to the whitewashed title character in Alice in Wonderland, Mia Wasikowska’s good looks have rarely been front and center — until now!

As the new face of Miu Miu’s spring 2012 collection (previous ambassadors include Hailee Steinfeld and Katie Holmes), photographer David Sims reveals the subtle actress’ inner diva.

“Demure like a rococo lady, electrified hair braided with velvet roses, Mia Wasikowska oozes a contradictory charm,” says the brand’s release. From her romantic updo and liquid liner to matte lips and magpie styling, it’s safe to say the indie darling’s wallflower days are numbered.

–Justine Harman

CHECK OUT MIA AND MORE STARS IN ‘WOULD YOU WEAR THESE TRENDS?’

Move over, Audrina: there are two new Bongo girls in town. Pretty Little Liars stars Lucy Hale and Ashley Benson are stepping into the roles of Bongo spokeswomen, following in the fashionable footsteps of Audrina Patridge, Kim Kardashian, Nicole Richie and Liv Tyler.

“You couldn’t have wiped the smile of my face if you tried,” Hale tells PEOPLE. “It’s incredibly flattering.” Adds Benson, “I couldn’t be happier to be a part of this amazing line.”

Bongo, which produces junior apparel, girls’ apparel, swimwear, footwear, handbags, watches, jewelry, eyewear and accessories, is available in Sears stores and Kmart; therefore, Hale will appear in Sears marketing and Ashley will front the Kmart ads.

“Ashley and I are going through a lot of things together,” Hale says. “It’s a lot to take in, so it’s fun to have someone to share the experience with.”

Courtesy Bongo

According to Bongo, Hale plays the sweet girl in the photos, while Benson is her “bolder counterpart.” So appropriately, both girls describe Benson’s personal style as edgy. “She has a really cool, relaxed style,” Hale says. Says Benson, “I love black leather jackets, skinny jeans, McQueen scarves, I love to accessorize with jewelry.” Her costar, by contrast, is “everywhere,” Benson says. “She does boho and then can be edgy at times.”

Though their styles differ, surprisingly, both girls are drawn to the same Bongo basics: brightly colored shorts. “They have … incredibly cute detail like crochet pocket and fringe,” Hale explains. But each piece in the collection has its own appeal, adds Benson. “It’s just a fun line that all girls can wear and look and feel confident.”

Look for Hale and Benson’s Bongo ads in March issues of Teen Vogue, Seventeen and Cosmopolitan, plus online at bongo.com. Tell us: What do you think of the new choice in Bongo girls?

–Kate Hogan

SHOP STAR LOOKS FOR LESS

We thought Kate Hudson was already pretty busy — she has two young sons, a jewelry line and an endorsement deal with Almay — but the actress is adding another bullet point to her résumé now as the new face of Ann Taylor.

Joining stars like Demi Moore, Heidi Klum, Katie Holmes and Naomi Watts, Hudson was tapped to continue the company’s focus on “celebrating modern women of substance, style and success across every generation,” according to a release.

“I am thrilled to collaborate with Ann Taylor this spring,” adds Hudson. “I love fashion, and their new spring collection is so stylish and hip and colorful!” Often noted for her boho-chic style, Hudson says that as a young girl she “looked up to the sophisticated style of Ann Taylor, so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women.”

Courtesy Ann Taylor

In her ads, shot by photographer Tom Munro at a mountainside estate in Pasadena, Calif., Hudson wears some of her favorite looks from the spring collection, available online and in stores in late February. “The new Ann Taylor is not afraid to be sexy and real,” Hudson says. “The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion.”

The company is equally happy with its spokeswoman; as senior vice president Kirstin Dykstra says, “While [Hudson] is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style. Kate is a dynamic woman who truly embodies the new Ann Taylor.” Tell us: What do you think of Hudson as the new face of Ann Taylor?

–Kate Hogan

VOTE: WOULD YOU WEAR THESE TRENDS?

Modest? Not so much. Rihanna is proudly flaunting all of her assets in her newest round of ads for Emporio Armani Underwear and Armani Jeans.

The singer — originally tapped as the face of the fall/winter 2011-12 campaign and just announced as the returning face for spring/summer 2012 — strips down to a lacy bra and panty set and a perfect pair of jeans in her latest photos. Past ads have been equally as steamy, with the singer pulling a quick change in the backseat of a car. She recently designed some items for the brand, too, including T-shirts, jeans and a leather jacket.

Rihanna’s latest ads were shot in Dublin, Ireland, by fashion photographers Mert Alas and Marcus Piggott. The photos will appear worldwide in the months to come. Tell us: What do you think of Rihanna’s latest Armani pictorials?

Courtesy Armani

VOTE: WOULD YOU WEAR THESE TRENDS?

For cynics who assume that all celebrity advertorials undergo extensive Photoshopping, check out this newly released image from Kate Winslet‘s spring campaign for St. John. Though the official version highlights the star’s face more than November’s sneak peek, it does not downplay her gorgeous curves.

“You don’t have to be a size 2, or even a size 4, to be able to wear these garments.,” Winslet gushes in a new video for the brand (below). “They fall so well and are cut for women with a shape. And of course I love that,” she says. “That’s me all over.”

Highlighting a pair of pleated trousers as an unlikely favorite, Winslet says that the reception of her continued ambassadorship for the brand has been “heartwarming.”

“A lot of women say they believe they could wear a particular dress or a pair of pants or a sweater because they have seen that I am able to wear those pieces,” she says warmly. “It is really important to be able to dress in clothes quickly that look effortless and feel comfortable.”

–Justine Harman

SEE STARS’ FASHION FAVORITES IN ‘I REALLY LOVE MY …’

While 2011 was the year of Blake for Chanel, Rihanna for Armani and Demi for Ann Taylor, many retailers are introducing lesser-known faces for spring 2012 campaigns.

WWD recently confirmed the appointment of Alice Dellal as the face of Chanel’s Boy collection. Best known for her half-shaved head and punk rock band, the British model is noticeably edgier than Lively, who fronted the collection’s Mademoiselle handbag range. “Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity,” brand reps told the trade publication.

Courtesy Macy’s INC

This season, Prada takes a chance with indie darling Michael Pitt, who appears in the brand’s menswear spots, while Burberry backs Eddie Redmayne, a British actor relatively unknown to American audiences.

For their first-ever celebrity ambassador, Macy’s INC taps up-and-comer Max Irons (left), son of Academy Award winner Jeremy Irons. “We liked his polish and the fact that he isn’t well known yet in the U.S.,” SVP of marketing, Nancy Slavin, tells WWD. “He’s on a trajectory and is quintessentially this brand. He wears the clothes very naturally.” Tell us: Do you think brands should hire lesser-known celebs more often?

 –Justine Harman

VOTE ON MORE STYLISH SHOWDOWNS IN ‘FASHION FACEOFF’

From blushing bride-to-be to mega-watt model, Anne Hathaway is wearing many hats lately! The actress brings her best face to the TOD’s Signature Collection spring campaign, promoting a line of Italian bags and small leather goods that hit TOD’s boutiques in October.

Shot in London last year by photographers Mert Alas and Marcus Piggott (they did her fall campaign, too), the ads will bow in the weeks ahead, appearing in fashion magazines worldwide. “The campaign for TOD’s Signature reaches out to a new and younger clientele,” creative director Fabien Baron said in a release, adding that Hathaway was the right woman for the job. “We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge — feminine and strong.”

Hathaway, for her part, is honored to be associated with the brand. “I have been a longtime fan of TOD’s and was very excited to be a part of exploring a new side of their identity with the launch of their Signature Collection,” she added. “The designs are classic and the materials are of the highest quality.”

YOU ASKED, WE FOUND: STAR LOOKS

Black Swan star Mila Kunis is spreading her wings, becoming the latest celebrity to join the Christian Dior family.

The actress’ first ads for the Miss Dior handbag — shot in New York by photographer Mikael Jansson — will debut internationally in Asian and European editions of ELLE, Vogue and Madame Figaro on Jan. 15. Appearances in U.S. media outlets will follow later in the month.

“I am absolutely thrilled to be working with Dior,” Kunis said in a statement. “The brand is iconic in so many ways. It defines fashion, elegance and sophistication.”

In signing with the French fashion house, Kunis joins Lady Dior handbags’ current face, Marion Cotillard (who will remain in her role), plus Black Swan costar Natalie Portman, the spokesmodel for Miss Dior Cherie perfume. Charlize Theron also models for Dior beauty and J’adore Dior fragrance, and Jude Law, Sophie Marceau and Sharon Stone have ties to the brand, as well. Tell us: What do you think of Kunis’s first ads for Dior?

–Peter Mikelbank

VOTE: WOULD YOU WEAR THE TRENDS STARS LOVE?

She’s on top of the world — or, at least, on top of Manhattan. Ashley Greene strikes several sexy poses from atop New York’s famed Waldorf Astoria Hotel in high-fashion photos for DKNY’s spring 2012 campaign.

The Twilight star, shot by photographers Inez Van Lamsweerde and Vinoodh Matadin, takes DKNY and DKNY Jeans “to new heights for spring,” according to a release, which invites fans to look “at New York City — where there is always something new to discover — and DKNY from a new perspective, high above the city streets.”

When Greene’s first DKNY Jeans ad — a billboard in New York’s Times Square — debuted in December, the actress called it “an extension of me,” adding that she found the images to be “edgy and a little rockstar-ish.”

Courtesy DKNY

“I immediately said yes,” she said about the offer to endorse them. “[I was] so excited.”

Greene was named the latest face of DKNY and DKNY Jeans in October. “I’ve always loved Donna Karan’s creations,” she said in a release. “To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle.” Tell us: What do you think of Greene’s DKNY ads?

SEE THE HOTTEST STAR STYLE IN ‘LAST NIGHT’S LOOK: HIT OR MISS?’

And good morning! David Beckham is showing off his best assets in ads for his new H&M bodywear line, and let’s just say we’re excited to see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores worldwide.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham says in a release. According to H&M, that meant choosing soft cotton, comfortable elastics for briefs, non-scratchy labels and seams that don’t rub against the body. “We spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” he continues.

Items for sale include four styles of underpants — briefs, trunks, boxer briefs and woven boxers ($12.95-$14.95) — plus Beckham’s “perfect” T-shirt ($14.95), pajama bottoms ($29.95), long johns ($29.95), tanks ($14.95) and Henleys ($29.95).

Beckham will update the collection seasonally, adding items as the weather changes. “I’m very happy with the end result,” he says, “and I hope H&M’s male customers will be as excited as I am.” Female customers … well, just get excited for future ads. Tell us: Will you buy Beckham’s bodywear collection?

LEARN ABOUT THE 12 HOTTEST TRENDS FOR 2012

When Rachel Bilson dived into creating a collection for ShoeMint, she didn’t merely dip a toe.

“Understanding the footwear design nuances that make a shoe feel both authentic to my personal style, and are versatile enough to work with all women’s styles, has been a terrific learning experience,” she tells PEOPLE.

“We’re lucky to be involved in every part of the process,” adds collaborator Nicole Chavez, who calls Steve Madden’s “craft of molding something like a piece of leather into a gorgeous finished shoe” an “art form.”

In this never-before-seen video (after the jump), the team grants access behind the velvet curtain. Watch as a towering wedge is drawn, cut and stretched to perfection!

And once you’re wooed by the craftsmanship, don’t fight the urge to splurge: StyleWatch readers and new ShoeMint.com members can enter promo code StyleWatchDeal to receive 20 percent off their first purchase (ie. $64 instead of $80!)

–Justine Harman

SHOP TO IT WITH MORE EXCLUSIVE STYLEWATCH DEALS! 

Is it hot in here … or is it just Rihanna? The singer’s sultry ad for Emporio Armani Underwear was voted sexiest of the year in a poll of advertising industry executives in trade magazine AdAge, the U.K.’s Daily Mail reports.

“It’s Rihanna at her sexiest,” the magazine writes. “She’s never looked this good. She’s in amazing shape and the pictures are stunning.”

The star, named the face of the brand’s Armani Jeans and Emporio Armani Underwear campaigns in July, was the focus of multiple print and video spots, and is currently designing a capsule collection of her own for Armani.

Other sexy ads included Miranda Kerr’s Victoria’s Secret photos, taken just weeks after the birth of son Flynn; Kate Moss‘s pictorials for clothing line Liu Jo; Gisele Bündchen‘s ‘Hope’ lingerie pics; and Irina Shayk‘s images for swimwear brand Luli Fama.

Rounding out the top 10 were Heidi Klum‘s racy Project Runway ads; plus campaigns from Pamela Anderson, mom-to-be Lily Aldridge, Bar Refaeli and Kate Upton. Tell us: Do you think Rihanna’s ads were the sexiest of the year?

YOU ASKED, WE FOUND: STAR LOOKS