Courtesy of Chanel

For anyone who wondered why fashion icon Karl Lagerfeld picked British pop star Lily Allen to be the new face of Chanel’s Coco Cocoon collection, he cleared it up for Elle.com. The Kaiser explained that he “loves Lily’s humor, her cheekiness, her talent.” And the fact that she’s cute doesn’t hurt either, with Karl citing “her little upturned nose, and her perfect décolletage.” The British starlet, a regular at Chanel’s fashion shows in Paris, has also launched a jewelry line and is slated to star in Neil LaBute’s new West End production of Reasons to Be Pretty in 2010. Read more about Lily Allen and Chanel at Elle.com.

We’ve already seen Scarlett Johansson’s lush ads for Dolce & Gabbana’s “Rose The One” fragrance, and now we get to see her sexy commercial for the Italian brand. In the clip, the sultry star sports a skimpy black strapless dress and heels while lounging at a kitchen table and peeling an orange. “It seems simple. Beauty is on the outside, but you might have to get what’s inside to get to what’s sweet. Beauty that’s in your mind — that’s the one,” she says, alluding to the fragrance “L’eau The One.” Buy your own “L’Eau The One” at neimanmarcus.com, $60 for 1.6 oz. –Kristin Larson

We’re going to be a seeing a whole lot of Heidi Klum this holiday season! Not only is Heidi slated to host Victoria’s Secret Annual fashion show, which airs Dec. 1, but the supermodel mom will be gracing Ann Taylor’s holiday ad campaign. Shot by the legendary photographer Peter Lindbergh at MILK Studios in Los Angeles, Heidi posed in luxurious cashmere scarves and sweaters and sparkling baubles to show off the festive new collection. Go behind the scenes with Heidi on her Ann Taylor shoot as she talks all about her holiday picks!

Evan Agostini/AP

After two seasons as the face of Louis Vuitton, the Queen of Pop is ready to take on her next high-fashion challenge: modeling for Dolce & Gabbana! The Italian design duo announced on their online magazine Swide.com, that Madonna will be the face of their Spring/Summer 2010 campaign. This won’t be the first time the Italian designers have teamed up with Madonna. They first collaborated with the star back in the early ’90s when they designed the iconic costumes for her 1993 The Girlie Show tour and then, just last year, they designed costumes for her return to the stage during the Sticky and Sweet tour. “To have Madonna in our campaign is a dream come true,” Domenico Dolce and Stefano Gabbana tell their online magazine. And with their Sicilian-inspired Spring/Summer collection revisiting iconic pieces, such as their signature corset, it is only fitting that Madonna, who shares an Italian heritage with the designers, brings the collection to life. Madonna’s Dolce & Gabbana ads were shot last week in New York City by photographer Steven Klein. We can’t wait to see the photos! Tell us: Are you excited to see Madonna as the face of Dolce & Gabbana?

Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubinstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubinstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

Courtesy Macy’s

Ho! Ho! Ho! The always upbeat Queen Latifah will bring joyous good cheer to Macy’s this year, starring in the retailer’s new seasonal TV commercials, which break Nov. 6. Part of Macy’s “Believe” campaign, the nostalgic commercials are called “The Trek” and are inspired by the famous New York Sun editorial “Yes, Virginia, There is a Santa Claus” from 1897. The spots feature “Virginia” on a journey from her home to Macy’s, where Queen Latifah helps her mail her letter to Santa. Macy’s “Believe” campaign, which supports the Make-A-Wish Foundation, also includes a national Santa tour, an honorary National Believe Day, a “Yes, Virginia” animated special and letter-writing “Believe” stations in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million. This is not the first time Latifah has worked with Macy’s; she was part of the retailer’s “Come Together” fall campaign and also sells a fragrance at the store called “Queen.” –Kristin Larson

Courtesy Victoria’s Secret

New year, stunning new model! Victoria’s Secret has announced that supermodel and Angel Marisa Miller will follow in Gisele Bundchen’s sexy stilettos as the crown jewel of the next Victoria’s Secret Fashion Show wearing a $3 million diamond-studded bra created by Damiani — and she’s talking exclusively with PEOPLE about her dazzling new role. “It is an enormous honor to wear the Fantasy bra,” says Marisa. “It’s one of the main features in the Fashion Show every year and I’m so excited to walk the runway in it.” And while last year’s model mixed over 2,900 diamonds and 22 rubies in a floral pattern, this year it’s all about a girl’s best friend. Miller says, “The diamonds are in a harlequin pattern and contain white, champagne and cognac colored diamonds. There is also a 16-carat heart shaped champagne diamond pendant dangling in the middle.” And the supermodel continues, this is one case of not having to suffer for beauty. “It is surprisingly comfortable,” she says, “because the Damiani diamonds are embroidered onto the VS Very Sexy Convertible bra — which is actually one of my favorites.” Set your DVR to CBS on Tuesday December 1st at 10:00 PM ET/PT to catch Marisa and the full lineup of models, including Alessandra Ambrosio, Miranda Kerr and Doutzen Kroes, plus a performance by the Black Eyed Peas.

Nino Munoz for London Fog

After making headlines for Gisele Bundchen’s bump-free fall ads, London Fog is adding even more star power with a steamy holiday campaign featuring hot husband and wife duo Eva Longoria Parker and Tony Parker. The Hollywood star and NBA player snuggle up in London Fog outerwear and accessories for a series of photos shot by photographer Nino Munoz at Milk Studios in Los Angeles. “It was fun to work together,” Eva says of the campaign in a press statement. “London Fog is always classy and beautiful, and we knew we were in good hands for the campaign.” And the fashionista put her stamp of approval on the collection, enthusing “the coats and bags were gorgeous; I am a huge fan of trench coats and all the London Fog trenches were amazing.” Eva and Tony’s romantic shot will appear in December issues of all major fashion magazines. Tell us: What do you think of Eva and Tony’s London Fog ads?

CLICK THROUGH TO SEE TWO MORE PICTURES OF EVA AND TONY!

Nino Munoz for London Fog

Nino Munoz for London Fog

Gilbert Flores/Celebrity Photo

Johnny Depp’s not alone in being bewitched by his girlfriend of more than a decade, Vanessa Paradis. Chanel has just announced that the French singer and actress will be their newest face, starring in a global beauty campaign for their new lipstick collection Rouge Coco de Chanel, which will launch in 2010. It’s not the first time that Vanessa has starred in ads for the brand. In 1992 she dazzled in a campaign for Coco Chanel before becoming Karl Lagerfeld’s muse for Cambon handbags in 2003. Tell us: What do you think of Chanel’s choice of Vanessa as their newest face?

Tony Barson/WireImage

First Becks and now Posh! Less than a week after announcing that soccer star Cristiano Ronaldo would replace David Beckham as the face of Emporio Armani Men’s Underwear, the Italian design house has just announced Victoria Beckham’s hot replacement for the women’s campaign: Megan Fox! Starting in January, the actress will show off her enviable curves in a worldwide print and billboard campaign for Emporio Armani Underwear and Armani Jeans shot by Mert Alas and Marcus Piggott, WWD reports. And while husband and wife team of David and Victoria did star in some ads together, Megan and Cristiano sadly won’t be teaming up in front of the lens. Check back for more details on the campaign. Tell us: What do you think of Megan Fox as an underwear model for Armani?

Jason Lewis garnered quite a following for his charm and sex appeal as boy toy Smith Jerrod on Sex and the City. So what could be better than finding the hunky actor in bed with Charisma’s latest line of linens in a set of sexy ads? We’ll leave that as a rhetorical question, but Jason does tell us why he has joined forces with Charisma, explaining that “Your bed should be an inviting place to get into, and Charisma can add luxury to your lifestyle and bedroom.” Watch as the shirtless actor lounges in a pristine white bed covered in Charisma linens and talks about his bedroom philosophy in this behind-the-scenes video from his photo shoot, shot by famed photographer Nino Munoz in Los Angeles. Jason’s ads will hit shelter and lifestyle magazines come December, and Charisma products can already be found in Bloomingale’s stores nationwide. Tell us: What do you think of Jason’s Charisma ads?

CLICK HERE TO SEE JASON LEWIS’S CHARISMA AD!

Courtesy Charisma

INF

After four sizzling seasons of David Beckham as the face and barely-clad body for Emporio Armani Men’s Underwear, he is taking a seat on the sidelines to make way for another international soccer sensation — Cristiano Ronaldo! Giorgio Armani announced this morning that the player for Spanish club Real Madrid and the national Portuguese team will be the “new official worldwide testimonial” for Emporio Armani Men’s Underwear and Armani Jeans starting from Spring/Summer 2010. We cannot wait to see the new ads! Tell us: What do you think of Armani’s choice of Cristiano Ronaldo?

Roger Karnbad/Celebrity Photo

Valerie Bertinelli, Phylicia Rashad and Queen Latifah won’t be the only stars officially whipping their figures into shape with Jenny Craig. Just six weeks after giving birth to her second child, Nicole Sullivan of Lifetime’s Rita Rocks plans to begin a new role, losing 35 lbs. of baby weight as a spokesperson for the weight-loss program. “Baby weight’s different than other stuff,” she tells PEOPLE exclusively. “You spend a year of your life eating what you want and enjoying letting the baby have what it feels like having — and I’[ve] lost track of what I’m supposed to be doing that’s right.” In addition to retraining herself about portion control, the actress (whose show returns Oct. 5) hopes that access to one of the program’s personal weight-loss counselors will keep her cravings in check. “If I could have done it on my own I would have,” Nicole explains, continuing, “There’s going to be someone I can ask questions — and someone to call me on my B.S.” To jump-start dropping one pound below her wedding-weight of 126 lbs., Nicole is keeping her goals real. “We all say we want to get healthy — and we do. We also want to look cute,” she laughs. “I want to put my jeans on and have my jeans look cute.” But beyond being able to slip back into her skinniest denim, “I want to be able to go snowboarding and have a fun day on the mountain without being out of breath all the time. I don’t want to feel like I’m too old,” she says. “I’m too young to feel like I’m too old to do stuff, basically is my motto.”

Courtesy Azzaro

Joining the ranks of famous fragrance faces like Justin Timberlake for Givenchy Play and Hayden Christensen for Lacoste Challenge, singing star Enrique Iglesias is gearing up for his own starring role starting in October as the face of Azzaro Pour Homme. The fragrance, which has been a classic for decades, makes the most of Enrique’s good looks, casting him as a modern-day seducer in a campaign shot by Steven Klein. The fragrance will be available at select Macy’s. Tell us: What do you think of Enrique’s ads for Azzaro Pour Homme?

Amanda Schwab/Startraks

Last month we brought you word of Gucci’s limited-edition Twirl watch for Mary J. Blige’s charity Foundation For the Advancement of Women Now. And today the R&B star and the luxury brand made sure all of New York City knew about their mutual admiration by lighting up one of Manhattan’s most famous icons: the Empire State Building. Standing alongside Gucci America’s President, Daniella Vitale, Blige ceremoniously flipped the switch to flood the landmark in white, yellow, and purple light. “I’m so proud of the colors that we’ve chosen,” Blige told reporters, “because they represent the colors of a mythical bird called the phoenix, which never, ever dies — it just keeps regenerating itself out of beautiful things.” This is exactly the spirit that Blige hopes to inspire in women through FFAWN. But why pick Gucci for this memorable partnership? “Gucci is the woman’s store,” a Gucci-clad Blige told PEOPLE. “You can dress it up, dress it down, it’s perfect.” And today, September 16 only, shoppers can shop for a cause at Gucci’s 5th Avenue New York City Flagship store, with a percentage of their purchase going towards FFAWN. If you’re not in the Big Apple and happen have a spare $1895 lying around, you can get the limited-edition watch online and at Gucci stores starting tomorrow.– Shruti Dhalwala

Courtesy Chanel

It’s been nearly a year since French film star Audrey Tautou filled the shoes of Nicole Kidman as the face of Chanel No 5. And with her film Coco Before Chanel slated to debut on September 25th and a new print campaign for the fragrance about to launch, the actress is talking how playing Coco Chanel brought her new perspective to her role as the face of the fragrance — and sharing her latest Chanel No 5 ads. “The feature film enabled me to learn a lot more about Coco Chanel,” Audrey says of playing the style icon. “She was an innovator, ahead of her era. The fact that she created a fragrance in the 1920s that could just as easily have been created yesterday reflects the standard of excellence that applied to everything she did in her life.” She continues, “By playing Coco and getting to know her, I understood, even more, just how unique N°5 really is.” Tell us: What do you think of Audrey’s new images for Chanel No 5? Will you see Coco Before Chanel when it hits theaters next week?

Courtesy of Head & Shoulders

Lindsay Lohan and Taylor Swift aren’t the only celebs known for rocking cascading ringlets — Pittsburgh Steelers safety Troy Polamalu is as famous as any Hollywood starlet for his head of curly hair. And he’s putting his hair care knowledge to good use with a new role as the spokesperson for Head & Shoulders and their campaign to raise awareness for Operation Once in a Life Time, which helps soldiers in need. When it came to fronting a hair care campaign, the choice was easy for the NFL star, he tells PEOPLE. “Being of Samoan decent, in my culture hair is a sign of power and strength so I keep mine long and curly,” he explains. “But with my rigorous training and having to wear my helmet all the time, I usually experience dryness and scalp itch.” His solution? “Believe it or not, my favorite product is Head & Shoulders Smooth & Silky, because it helps to control my frizz.” But beyond endorsing the product itself, Troy enjoys the philanthropic aspect of his new role, telling PEOPLE, “Many people think I’m a hero, but I think the true heroes are the men and women of the armed forces who risk their lives every day. To thank them, Head & Shoulders and I are partnering with Operation Once In a Lifetime, an organization dedicated to helping all service men and women, to grant the wishes of seven soldiers and donate thousands of dollars worth of Head & Shoulders product. I’m excited to give back — but the opportunity is there for everyone to help.” So just how can fans help? “At my Web site, Troytacklesmore.com, anyone can donate one dollar on behalf of myself and Head & Shoulders to fulfill the dreams of the seven soldiers.”

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

Courtesy Elizabeth Arden

Mariah Carey may have pushed back the release of her anticipated new album, but there’s no stopping another launch the beauty maven has in the works. Following the success of her two previous signature scents, M by Mariah Carey and Luscious Pink, the singer is poised to hit another high note with a new fragrance for fall — and she’s debuting her sexy ads online exclusively on PEOPLE.com. “Fragrance is so personal,” she tells PEOPLE, “and Forever captures that glamorous feeling that I want to share with my fans.” The opulent floral scent, which will start at $42 for a 1-oz. spray, will contain notes of lotus blossom, tuberose, gardenia, exotic woods and white musk. Tell us: Will you try Forever when it launches in September?

Courtesy of Givenchy

You saw Justin Timberlake’s sexy ad for Givenchy’s Play, and now, courtesy of Givenchy, you can go behind the scenes of his photoshoot! Click here to watch Justin charm the camera (and everyone who watches) at playgivenchyvideo.com, and click here to read what Justin had to say exclusively to PEOPLE about scents and sex appeal.