Celebrity Ad Campaigns

Courtesy of Chanel

For anyone who wondered why fashion icon Karl Lagerfeld picked British pop star Lily Allen to be the new face of Chanel’s Coco Cocoon collection, he cleared it up for Elle.com. The Kaiser explained that he “loves Lily’s humor, her cheekiness, her talent.” And the fact that she’s cute doesn’t hurt either, with Karl citing “her little upturned nose, and her perfect décolletage.” The British starlet, a regular at Chanel’s fashion shows in Paris, has also launched a jewelry line and is slated to star in Neil LaBute’s new West End production of Reasons to Be Pretty in 2010. Read more about Lily Allen and Chanel at Elle.com.

We’ve already seen Scarlett Johansson’s lush ads for Dolce & Gabbana’s “Rose The One” fragrance, and now we get to see her sexy commercial for the Italian brand. In the clip, the sultry star sports a skimpy black strapless dress and heels while lounging at a kitchen table and peeling an orange. “It seems simple. Beauty is on the outside, but you might have to get what’s inside to get to what’s sweet. Beauty that’s in your mind — that’s the one,” she says, alluding to the fragrance “L’eau The One.” Buy your own “L’Eau The One” at neimanmarcus.com, $60 for 1.6 oz. –Kristin Larson

We’re going to be a seeing a whole lot of Heidi Klum this holiday season! Not only is Heidi slated to host Victoria’s Secret Annual fashion show, which airs Dec. 1, but the supermodel mom will be gracing Ann Taylor’s holiday ad campaign. Shot by the legendary photographer Peter Lindbergh at MILK Studios in Los Angeles, Heidi posed in luxurious cashmere scarves and sweaters and sparkling baubles to show off the festive new collection. Go behind the scenes with Heidi on her Ann Taylor shoot as she talks all about her holiday picks!

Evan Agostini/AP

After two seasons as the face of Louis Vuitton, the Queen of Pop is ready to take on her next high-fashion challenge: modeling for Dolce & Gabbana! The Italian design duo announced on their online magazine Swide.com, that Madonna will be the face of their Spring/Summer 2010 campaign. This won’t be the first time the Italian designers have teamed up with Madonna. They first collaborated with the star back in the early ’90s when they designed the iconic costumes for her 1993 The Girlie Show tour and then, just last year, they designed costumes for her return to the stage during the Sticky and Sweet tour. “To have Madonna in our campaign is a dream come true,” Domenico Dolce and Stefano Gabbana tell their online magazine. And with their Sicilian-inspired Spring/Summer collection revisiting iconic pieces, such as their signature corset, it is only fitting that Madonna, who shares an Italian heritage with the designers, brings the collection to life. Madonna’s Dolce & Gabbana ads were shot last week in New York City by photographer Steven Klein. We can’t wait to see the photos! Tell us: Are you excited to see Madonna as the face of Dolce & Gabbana?

Courtesy of Demi Moore

Demi Moore might be the not-so-secret inspiration behind — and face of — the Helena Rubinstein fragrance All You’ve Ever Wanted, but at the U.S. launch event for the scent in New York, the actress tells WWD that the relationship won’t end there. Demi reveals that she is in a “very deep and serious conversation” with the beauty brand about “giving me an opportunity to create my own line.” Although the star didn’t elaborate about what the line will encompass, she did talk about what motivates her to want to continue her role with Helena Rubinstein. “I feel like I have a greater creative opportunity in working with something where we could really form a true partnership and be really mutually beneficial,” she explains. Tell us: What type of beauty line do you hope Demi develops? –Kristin Larson

Courtesy Macy’s

Ho! Ho! Ho! The always upbeat Queen Latifah will bring joyous good cheer to Macy’s this year, starring in the retailer’s new seasonal TV commercials, which break Nov. 6. Part of Macy’s “Believe” campaign, the nostalgic commercials are called “The Trek” and are inspired by the famous New York Sun editorial “Yes, Virginia, There is a Santa Claus” from 1897. The spots feature “Virginia” on a journey from her home to Macy’s, where Queen Latifah helps her mail her letter to Santa. Macy’s “Believe” campaign, which supports the Make-A-Wish Foundation, also includes a national Santa tour, an honorary National Believe Day, a “Yes, Virginia” animated special and letter-writing “Believe” stations in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million. This is not the first time Latifah has worked with Macy’s; she was part of the retailer’s “Come Together” fall campaign and also sells a fragrance at the store called “Queen.” –Kristin Larson

Courtesy Victoria’s Secret

New year, stunning new model! Victoria’s Secret has announced that supermodel and Angel Marisa Miller will follow in Gisele Bundchen’s sexy stilettos as the crown jewel of the next Victoria’s Secret Fashion Show wearing a $3 million diamond-studded bra created by Damiani — and she’s talking exclusively with PEOPLE about her dazzling new role. “It is an enormous honor to wear the Fantasy bra,” says Marisa. “It’s one of the main features in the Fashion Show every year and I’m so excited to walk the runway in it.” And while last year’s model mixed over 2,900 diamonds and 22 rubies in a floral pattern, this year it’s all about a girl’s best friend. Miller says, “The diamonds are in a harlequin pattern and contain white, champagne and cognac colored diamonds. There is also a 16-carat heart shaped champagne diamond pendant dangling in the middle.” And the supermodel continues, this is one case of not having to suffer for beauty. “It is surprisingly comfortable,” she says, “because the Damiani diamonds are embroidered onto the VS Very Sexy Convertible bra — which is actually one of my favorites.” Set your DVR to CBS on Tuesday December 1st at 10:00 PM ET/PT to catch Marisa and the full lineup of models, including Alessandra Ambrosio, Miranda Kerr and Doutzen Kroes, plus a performance by the Black Eyed Peas.