Breast Cancer Awareness

Stella McCartney Designs Post-Double Mastectomy Bra for Breast Cancer Awareness Month in Honor of Her Late Mother

Sep/24/2015 at 12:45 PM ET

British designer Stella McCartney is fighting for Breast Cancer Awareness with not one but two sexy lingerie initiatives.

Stella McCartney BCACourtesy Stella McCartney

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Kate Hudson and Goldie Hawn Dye Their Hair Pink for Breast Cancer Awareness

Oct/20/2014 at 10:51 AM ET

We all show our support for Breast Cancer Awareness in different ways. Some of us own hundreds of pink dresses (okay, well maybe just one of us), others donate to the cause in a stylish way, and still others bring the pink to their tresses. Kate Hudson and her mom Goldie Hawn fall into the latter category.

Kate Hudson pink hairCourtesy Kate Hudson

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What We're Buying: Our Favorite Breast Cancer Awareness-Themed Products

Oct/08/2014 at 12:43 PM ET

Have you bought anything you loved lately? In the PEOPLE StyleWatch offices, the answer to that question is usually “Yes” — and we round up our favorites here. But this week, in honor of October being Breast Cancer Awareness month, we’ve all chosen a product that looks great and gives back to organizations that support cancer patients and assist in finding a cure. See our top picks below, and share your favorite BCA-supporting items in the comments.
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What We're Buying: Killer Motorcycle Boots, a Super-Smart Jacket, a Glam Jumpsuit and More!

Oct/15/2013 at 03:00 PM ET

Perhaps the only thing we love more than shopping is sharing our new finds with you. This week, we meet a model-slash-foodie (yes, they exist) who introduces us to the best pair of moto boots, ever plus rounded up some of our latest purchases, which range from affordable to glamorous to do-gooding. Check them all out after the jump!
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What We're Buying: Plenty of Pink To Support Breast Cancer Awareness

Oct/01/2013 at 01:30 PM ET

We love pink all year round, but never more so than in October, when it represents one of our favorite causes, Breast Cancer Awareness. Four PEOPLE StyleWatch editors (and one very famous face of a campaign that supports the cause) pick the products that they’ll be adding to their closets this month. And best of all, each item below donates at least half of all their proceeds to worthy causes dedicated to eradicating this devastating disease. Check out our products below, then tell us how you’ll be supporting the cause this month.
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Elizabeth Hurley: Breast Cancer Is a 'Disease That Knows No Boundaries'

Oct/01/2013 at 10:00 AM ET

Elizabeth Hurley Estee Lauder Breast Cancer AwarenessCourtesy of Elizabeth Hurley Beach

If you are even a casual voter in our “Last Night’s Look: Love It or Leave It” gallery, you’ve undoubtedly seen Elizabeth Hurley in a dress in her favorite shade: pink. That’s because she’s a tireless representative for the Estée Lauder Companies’ Breast Cancer Awareness campaign — a role she’s had since 1995, when she began modeling for the company.

RELATED: Five pink products our editors are buying to support the cause!

“I have been part of such an amazing effort to carry on Evelyn Lauder’s mission to defeat breast cancer,” Hurley tells PEOPLE of the ongoing efforts made by the campaign — notably, raising $48 million over the past 20 years to go towards research and awareness projects. “This year, The BCA Campaign is committed to raising $5 million to support breast cancer research, education and medical services globally. Each and every dollar, and hour, committed to research will be a step closer to eradicating this unyielding disease.”
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Sweet Breast Cancer Awareness Style Find: LOFT 'Live in Pink' Necklace

Oct/01/2012 at 03:15 PM ET

LOFT BCA Necklace
Courtesy LOFT

Today marks the start of Breast Cancer Awareness Month, and this year, it will feel particularly poignant for one star: new mom Giuliana Rancic. Diagnosed in October of last year, the E! hostess is now cancer-free, and is working to help other women who’ve received the same diagnosis — through fashion! Rancic teamed up with LOFT for the “Live in Pink” campaign, styling the brand’s new limited-edition, awareness-raising capsule collection. She also designed an item for the line, this statement necklace (left, $69.50), which features lots of shimmering rhinestones on gold links (it’s already been worn by several stars). Not only is it a perfect evening accessory, but 25 percent of proceeds from the bauble’s sales will benefit the Breast Cancer Research Foundation. Find it now on


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