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Breast Cancer Awareness

Sweet Breast Cancer Awareness Style Find: LOFT ‘Live in Pink’ Necklace

Oct/01/2012 at 03:15 PM ET

LOFT BCA Necklace
Courtesy LOFT

Today marks the start of Breast Cancer Awareness Month, and this year, it will feel particularly poignant for one star: new mom Giuliana Rancic. Diagnosed in October of last year, the E! hostess is now cancer-free, and is working to help other women who’ve received the same diagnosis — through fashion! Rancic teamed up with LOFT for the “Live in Pink” campaign, styling the brand’s new limited-edition, awareness-raising capsule collection. She also designed an item for the line, this statement necklace (left, $69.50), which features lots of shimmering rhinestones on gold links (it’s already been worn by several stars). Not only is it a perfect evening accessory, but 25 percent of proceeds from the bauble’s sales will benefit the Breast Cancer Research Foundation. Find it now on LOFT.com.

Why Giuliana Rancic’s HSN Collection Almost Didn’t Happen

Sep/21/2012 at 12:00 PM ET

Giuliana Rancic HSNCourtesy HSN

Giuliana Rancic‘s first ever clothing collection, G by Giuliana Rancic, is available starting today on HSN, but the line wasn’t created without a few bumps in the road.

“I started working on the collection two years ago,” Rancic tells PEOPLE. “It was almost finished, but then I found out I had breast cancer and it put everything on hold.”

The Fashion Police host goes on to explain that after she beat cancer she resumed working on the line, but several pieces she had designed no longer made sense. “It was a spring collection and with the timing we were going into fall/winter. We went back to the drawing board and started over.”

But it was worth the wait. The affordable apparel and outerwear collection — ranging from $29.90 to $129.90 — features faux-leather jackets, skirts, dresses, leggings, skinny jeans, blouses and a faux-fur reversible vest, which happens to be one of Rancic’s favorite pieces. “You can wear it at 16 and look super cool or at 60 and look amazing,” she explains. “If a woman wears it, her daughter will want to borrow it.”

Check out an exclusive behind-the-scenes video (below) of Rancic discussing the HSN collection as well as her battle with cancer. And catch the television personality turned designer (and shop the collection!) tonight, Sept. 21, during the finale of HSN’s Fall Fashion “Ultimate Trunk Show” presented by ELLE magazine. Tell us: What are you going to buy from G by Giuliana Rancic?

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Breast Cancer Awareness Month Jewelry We Love

Oct/27/2011 at 06:00 PM ET

BCA Jewelry
Courtesy Photos

October may be winding down, but finding a cure for breast cancer is always at the forefront of our minds. With this being Breast Cancer Awareness Month, we’ve rounded up some of our favorite pink products to share — and proceeds from all of them help support the cause.

Lacoste
Ten percent of proceeds from the Pink Croc product line — which includes this charming striped watch (center) — will go to the Breast Cancer Research Foundation. $95 on lacoste.com

LOFT
The brand tapped designers Rachel Leigh and Roxanne Assoulin, plus blogger Jessica Quirk, to create jewelry and T-shirts already beloved by celebrities. Five dollars from each item sold will be donated to the Breast Cancer Research Foundation. Prices vary at loft.com

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Breast Cancer Awareness Month Lingerie We Love

Oct/25/2011 at 04:30 PM ET

Breast Cancer Awareness Month
Courtesy Photos

October may be winding down, but finding a cure for breast cancer is always at the forefront of our minds. With this being Breast Cancer Awareness Month, we’ve rounded up some of our favorite pink products to share — and proceeds from all of them help support the cause.

Second Base
Prettify your lingerie drawer with Second Base’s ballet pink demi camisole. For each one purchased, the company will donate 20 percent of proceeds to the Breast Cancer Research Foundation. $30-$32 on shopsecondbase.com

Affinitas
Affinitas has teamed up with herroom.com to donate 20 percent of sales from the “Morgan” padded bra in blush pink and the “Kelly” wire bra in deep orchid (right) to the Breast Cancer Research Foundation. $32-$42 on herroom.com

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Breast Cancer Awareness Month Items We Love

Oct/24/2011 at 06:00 PM ET

Breast Cancer Awareness MonthCourtesy Photos

October may be winding down, but finding a cure for breast cancer is always at the forefront of our minds. With this being Breast Cancer Awareness Month, we’ve rounded up some of our favorite pink products to share — and proceeds from all of them help support the cause.

Tiny Prints

The stationery company teamed up with breast cancer survivor Christina Applegate and her charity, Right Action for Women, to create a limited-edition collection of greeting cards (top left) designed by the Up All Night star. All of the cards are easily customizable, and proceeds from sales benefit RAW. Prices vary at tinyprints.com

Eleni’s
The ever-popular cookie shop is offering the “Think Pink” box (bottom left) through the end of October; for every box sold, the company will donate $5 to the Breast Cancer Research Foundation. $28.50 at elenis.com

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Breast Cancer Awareness Month Beauty Buys We Love

Oct/21/2011 at 06:00 PM ET

Breast Cancer Awareness Month
Courtesy Photos

October may be winding down, but finding a cure for breast cancer is always at the forefront of our minds. With this being Breast Cancer Awareness Month, we’ve rounded up some of our favorite pink products to share — and proceeds from all of them help support the cause.

Pomega5
Pick up the Pomega5 Pom-Berry Medley Kit — which includes a delicate almond oil moisturizer, Bulgarian rose moisturizing beauty bar and daily revitalizing concentrate ampoules — and know that 20 percent of the proceeds will benefit the Breast Cancer Research Foundation. $75 at pomega5.com

OPI
Give yourself a manicure — and give Susan G. Komen for the Cure a boost! OPI’s 2011 Pink of Hearts nail lacquer (left) is a slick Shatter that covers another coat of your favorite color. $8.50 at Ulta, JCPenney and Dillard’s stores

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Breast Cancer Awareness Month Clothes and Shoes We Love

Oct/20/2011 at 06:00 PM ET

Breast Cancer Awareness Month
Courtesy Photos

October may be winding down, but finding a cure for breast cancer is always at the forefront of our minds. With this being Breast Cancer Awareness Month, we’ve rounded up some of our favorite pink products to share — and proceeds from all of them help support the cause.

Reba and Fergie Footwear
The company behind Reba McEntire’s boots and Fergie‘s sparkly pumps (bottom left; also available in black), the Brown Shoe Company, has pledged $20,000 to Susan G. Komen for the Cure with sales from the limited-edition “Collins” cowboy boots, $179 on dillards.com, and the pink pump, $79 on FergieShoes.com.

Old Navy
Celebs like Shenae Grimes and Maria Menounos support BCA month in their Old Navy Komen tees; five percent of the retail price of each shirt will go toward the organization. If you don’t want to purchase a shirt, make a cash donation at any Old Navy store, and the company will match, up to $100,000. $23-$25 at oldnavy.com.

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