Fashion

Ramey

When former Gastineau Girls, mother-daughter duo Lisa and Brittny Gastineau, created their Tres Glam fine jewelry line, they did so from the perspective of reality stars and Hollywood insiders. “The diamond evil eye in 18 karat gold is our main thing,” Brittny told PEOPLE from Los Angeles, where she lives with her mother. “It’s designed to protect you from any jealousy. And of course there’s a lot of jealousy, especially when you’re on TV. You have a lot of eyes [on you] and sometimes not everyone’s wishing you well.” Brittny has given the baubles to best friend Kim Kardashian and E! News host Giuliana Rancic, schooling them in her family’s superstition before bestowing the gifts. “I just feel like when you’re in the public eye, you do need protection. And I’m telling you, I feel naked without my evil eye. If I don’t have it on, I like freak out.” As for whether the Gastineaus would do another reality show, having seen the astronomical success of their close pals the Kardashians, Brittny says yes—but the focus would have to be on their work: “I love TV shows with depth. I would want to do a reality show showing my mom and I getting on QVC.” Check out the line for yourself at TresGlam.com–Suzanne Zuckerman

Courtesy of Chanel

For anyone who wondered why fashion icon Karl Lagerfeld picked British pop star Lily Allen to be the new face of Chanel’s Coco Cocoon collection, he cleared it up for Elle.com. The Kaiser explained that he “loves Lily’s humor, her cheekiness, her talent.” And the fact that she’s cute doesn’t hurt either, with Karl citing “her little upturned nose, and her perfect décolletage.” The British starlet, a regular at Chanel’s fashion shows in Paris, has also launched a jewelry line and is slated to star in Neil LaBute’s new West End production of Reasons to Be Pretty in 2010. Read more about Lily Allen and Chanel at Elle.com.

Jason LaVeris/FilmMagic

If you’re one of the lucky few to have been crowned Miss USA, chances are that you know a thing or two about beauty. And Shanna Moakler is making the most of her makeup know-how with a new line of organic pressed mineral makeup co-created with her personal makeup artist, Daniel McFadden. While the Smoak collection launched just this week, Shanna tells PEOPLE that her love of makeup started at a young age. “My mom is beautiful and had that ’70s kind of glamour,” she says. “My love of lip gloss comes from my mom, who always wore it — and from watching Charlie’s Angels.” Smoak does feature a rainbow of glosses, but it also encompasses everything from eyeliners and eye shadows to blushes and foundation, all based on the Miss California USA host’s principle that makeup should be as fun as it as functional. When women come to her for beauty advice, Shanna tells them to take a carefree approach and experiment. “Don’t be afraid to try new colors,” she says. “If you see a look in a magazine that you like, try it. You know your face better than anyone. Find the tricks that work for you. When you take a little time to put makeup on, it changes your confidence level and you radiate that. It can change your whole day.” Buy the line, which ranges from $8-$39, for yourself at SmoakShop.com.–K.C. Baker

Courtesy Glamour

If Leighton Meester could give just one piece of fashion advice to her Gossip Girl alter ego, Blair Waldorf, what would it be? “She could let loose a bit,” British Glamour’s December cover girl says. “She’s always got every bow in the right spot and her headband perfectly placed. Tights to match her sweater to match her jacket to match her gloves to put on with her hat.” It sounds…exhausting. However, despite their different wardrobes, the Gossip Girl actress credits the show for her own edgy style. “This character has been an introduction to fashion,” she says. “I take my own cue and do something different. Blair’s much more classic – I like changing it up.” When it comes to her beauty regime, the actress ditches Blair’s rollers and irons for a more natural look. “I actually think I’m prettier without makeup,” she boldly states, and her favorite hairstyle is definitely headband-less. “I like it to be somewhat tousled.” Perhaps the only fashion item they do have in common is their love of gravity-defying high heels which, according to Meester, are responsible for her toned calf muscles. “It’s probably from walking in high heels — I’m not kidding!” –Monique Jessen

Courtesy Coach; Dan Herrick/Zuma

First Brad and Angelina, then the Kardashians, and now Michelle Trachtenberg is stepping into the jewelry design business! The Gossip Girl troublemaker has teamed up with Coach to design a range of baubles for the brand’s fun and fresh Poppy collection. Michelle Trachtenberg for Poppy is described by Coach as embodying “refined-romantic with attitude, bringing a punky look to a lush mix of materials and inspirations.” Michelle says, “Getting the opportunity to design jewelry for Coach’s Poppy collection was too exciting to pass up. The collections are perfect representations of my whimsical attitude towards fashion and have that great mix of girly and edgy that I love.” While Michelle Trachtenberg for Poppy is slated to launch for Spring 2010, a small preview collection of bee motif pieces in emerald greens and cobalt blues will be available on December 1 at Coach.com and in Coach stores. Michelle’s holiday preview collection will range in price from $78 – $128 and will include a bracelet, necklace, ring and earrings while the spring collection includes five more pieces retailing from $128 – $328. Tell us: Will you buy Michelle Trachtenberg for Poppy?

Kevin Mazur/WireImage

Well, her boyfriend Russell Brand loved them. Now, lusty fans can have some too. Katy Perry’s soccer-themed lingerie, that is! Brand’s favorite soccer club, West Ham United, provided three shirts for 25-year-old Perry’s stylists to fashion into skimpy stagewear for her turn hosting the MTV Europe Music Awards earlier this month. And after the pictures raised eyebrows for her boyfriend, as well as admirers around the world, the club in East London has decided to make a limited number themselves. Initially, 50 sets priced at around $480 each will be made on a pre-order basis only. (If placed before November 20, they will be ready for Christmas and they are ordered before the end of next month, they will be perfectly timed for a Valentine’s Day surprise, the club says.) Perry’s get-up was the brainchild of freelance celebrity stylist and costume designer Siobhan Dillon. She told the West Ham United website Wednesday, “I thought it would be cool to try and make the shirt as football-oriented as possible. “So, I used the collars along the top of the brassiere and used the two badges on the front. I had a team of three girls working with me on the outfit. It was made entirely from the three shirts, but we had to take the Airtex out and replace it with some lining.” Contact West Ham United for your own set here. — Simon Perry

Ramey

Twilight’s Ashley Greene might have looked red-hot at last night’s L.A. premiere of the film series’ latest installment, New Moon, but she tells PEOPLE that finding her perfect scarlet Prabal Gurung stunner was no small matter. “We picked a dress out, had it ready,” Ashley says of a different look, which she originally chose with her stylist. But at the last minute, “I decided I didn’t like it and we had to start from scratch.” Just how down to the wire did it get? “I stopped by the tailors right before I got here to pick up the dress,” she admits. The rest of her red-carpet prep, however, was less of an ordeal. For two hours on the Sunday before the premiere, Ashley received eyelash extensions from expert Calma Yom at The Parlour on 3rd and then returned to the salon to have her hair extensions freshened up the following day. As for her bronzed skin, Ashley looked to St. Tropez tanning expert Fiona Locke, who customized and contoured her skin before the big event. The final touch came at the hands of makeup artist Vanessa Scali, who created the ’60s-inspired look for the Twilight star with “well-defined eyes with lots of lashes, a strong brow and clean skin with subtle pink [and] coral cheeks and lips.” Tell us: What did you think of Ashley’s head-to toe premiere style last night? –additional reporting by Lisa Ingrassia

Check out more New Moon Red Carpet Style!