Archive – Denim – Style News - StyleWatch

Jan 17 2012 03:00 PM ET

Kate Bosworth Plans to Launch Denim Line

Kate Bosworth Clothing Line with Cher Coulter Sasha Eisenman

They’ve lent their keen eye to designing jewelry, but Kate Bosworth and stylist pal Cher Coulter are teaming up for a new endeavor.

The New York Times reports that the duo is working on a “denim collaboration,” which makes perfect sense for the actress, who was named PEOPLE’s 2011 “Jean Queen.”

“Kate loves denim because it’s easy and casual,” Coulter told PEOPLE in October. “She always wears denim to remain comfy while running around town. On the flip side, she also loves to dress up denim by pairing it with a silky button-up and a necklace slung just under the shirt collar.”

Jan 17 2012 10:30 AM ET

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Rihanna’s Sexy New Armani Ads Unveiled

Rihanna Armani
Courtesy Armani

Modest? Not so much. Rihanna is proudly flaunting all of her assets in her newest round of ads for Emporio Armani Underwear and Armani Jeans.

The singer — originally tapped as the face of the fall/winter 2011-12 campaign and just announced as the returning face for spring/summer 2012 — strips down to a lacy bra and panty set and a perfect pair of jeans in her latest photos. Past ads have been equally as steamy, with the singer pulling a quick change in the backseat of a car. She recently designed some items for the brand, too, including T-shirts, jeans and a leather jacket.

Dec 23 2011 10:30 AM ET

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Ashley Greene: My DKNY Ads are an ‘Extension of Me’

Ashley Greene: New Face of DKNY
Courtesy of DKNY

When Ashley Greene agreed to appear in the spring 2012 ads for DKNY and DKNY Jeans, she wasn’t prepared for the magnitude of the project.

“I was walking and I was like ‘Oh! I didn’t expect to see that!’ she tells PEOPLE of confronting her Times Square billboard for the first time. “It’s humungous.”

The images, shot by Inez Van Lamsweerde and Vinoodh Matadin, who have worked with everyone from Kate Moss to Lady Gaga, are what she calls “edgy and a little rockstar-ish.”

Crediting the photographers’ expertise (“They are like a well-oiled machine. It was very easy, breezy, organic and fun”) and a temporary clip-in fringe (“It kind of totally transforms things”), Greene calls the ads “an extension of me.”

Dec 22 2011 10:30 AM ET

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Is Ripped Denim a New Trend or Dead End?

Vanessa Hudgens, Ashley Olsen Wear Ripped Jeans
National Photo Group, James Devaney/WireImage, Fame

What do Mena Suvari, Ashley Olsen and Vanessa Hudgens have in common? Their appreciation for some seriously ravaged denim!

On Saturday, American Horror Story star Suvari covered up in a fur-lined parka, leopard scarf and combat booties. Her only ventilation? Seriously slashed denim.

Dec 09 2011 04:30 PM ET

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‘Big Bang Theory’ Star Kaley Cuoco Co-designs ‘Dream’ Denim

Jeans by Kaley Cuoco
Courtesy Raven Denim; Inset: Angela Weiss/Getty

“I am a jeans lover,” says Big Bang Theory star Kaley Cuoco. “I literally live in them. So I wanted them to be as comfortable as they make me feel.” The actress searched high and low for her perfect pair, but was never able to find them. So when Raven Denim creative director Yael Torbati asked her to co-design a pair for the brand, she jumped at the chance.

Now available online, the “Kaley” skinny jeans ($193) come in dark olive or jet and feature zipper details. “It’s very clean and sexy, a perfect skinny to dress up or down,” Torbati says, adding that Cuoco was the perfect guest designer. “We selected [her] for her casual offbeat charm and cool, approachable style.”

For every pair of “Kaley” skinnies sold, Raven will donate 20 percent of proceeds to the Friends of Animal Foundation. “It wasn’t a tough choice,” Cuoco, an animal lover, says of selecting the charity. “We have to give a voice to the creatures that don’t have one.”

Actor Brian Austin Green created two men’s styles to benefit the Friends of Animals Foundation, as well; find his designs on ravendenim.com.

SHOP STARS’ FAVE JEANS IN ‘I REALLY LOVE MY DENIM’

Nov 28 2011 04:30 PM ET

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Check Out Rihanna’s Capsule Collection for Armani Jeans and Underwear

Rihanna Armani Collection
Courtesy Armani; Inset: Bill Davila/Startraks

Good girl gone … designer? Rihanna is parlaying her gig as the face of Emporio Armani Underwear and Armani Jeans into an even bigger job, creating a capsule collection for the brand. The singer designed jeans, T-shirts, accessories and more that will appear in select Macy’s and Bloomingdales locations and on Armani.com in mid-December.

Her Armani Jeans collection includes two T-shirts, two pairs of jeans (one skinny, one boyfriend, her fave), a black leather jacket, a bandana belt and a leather-trimmed canvas backpack. The singer’s “R” logo covers one T-shirt; an outline of her face is prominently featured on the other.

The Emporio Armani Underwear is slightly more Rated R, though; the lace bra-and-panty sets come in cobalt blue and pearl gray and the words “Rihanna for Emporio Armani” are written on the straps. Tell us: Would you buy clothing or underwear designed by Rihanna?

YOU ASKED, WE FOUND: STAR LOOKS

Oct 19 2011 06:00 PM ET

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Ashley Greene Is the New Face of DKNY

Ashley Greene DKNY
Stephen Lovekin/Getty

She’s conquered the beauty world as the face of Mark, and now, Ashley Greene is taking the fashion world by storm. The Twilight star was just tapped as the new face of DKNY and DKNY Jeans, and will appear in the brands’ spring 2012 ad campaigns.

“I’ve always loved Donna Karan’s creations,” Greene said in a release. “To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”

Greene’s been spotted in Karan’s clothes several times recently at Twilight premieres, charitable events and in a custom creation at the May Metropolitan Museum Costume Institute Gala (left).

“Ashley embodies everything DKNY — her energy, her spirit, her eclectic personal style,” Donna Karan vice president Patti Cohen shared. “She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.” (The actress has nearly 1.3 million Twitter followers.)