There’s some intense competition in the celebrity fragrance world right now. Last week Rihanna, Nicki Minaj and Katy Perry each launched their seventh fragrance, but it’s Perry who’s taking her “mad” marketing skills one step further — you can purchase Mad Potion directly from Twitter’s new shopping feature. Plus, two mega fashion retailers, QVC and Amazon Fashion, just pulled new faces to join their brands — Whitney Port and Suki Waterhouse (respectively). Read on for the full shopping news scoop (and have your credit cards ready!).
Courtesy Katy Perry