Victoria & David Beckham

Mert Alas and Marcus Piggott

As if David and Victoria Beckham’s individual campaigns for Emporio Armani underwear weren’t scorchingly hot enough, the gorgeous couple has come together to pose for the newest round of ads for the fall 2009 campaign. Photographed by renowned fashion photographers Mert Alas and Marcus Piggott, the campaign was shot in Milan, where Armani is headquartered. You can expect to see the sexy ads not only in fashion magazines, but also on major billboards in cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo starting this month. Hopefully they won’t distract too many drivers on the road! Tell us: What do you think of Posh and Becks’s latest ads for Emporio Armani underwear?

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Kevin Mazur/WireImage

Victoria Beckham might appear in almost nothing in her steamy Emporio Armani ads, but she was back to her fashionista self at the unveiling yesterday at Macy’s Herald Square in New York City. Sticking to Emporio Armani, Posh struck a pose with her 20-foot sexy banner ads in a black fitted tuxedo jacket with black jet beaded shoulders and black Swarovski crystal beaded leggings. Fans from all over crowded the main floor of the famous department store to catch a glimpse of Victoria in the flesh. Although this is the second time she got down to her skivvies for Armani, the fashion star wouldn’t take a peek at her giant ad. “It probably would have freaked me out a bit,” she tells WWD. “I don’t often do photo shoots like this. It’s great that when I am 60 years old with however many children, I am lucky enough to have by then, I can say, ‘Well, I looked good.’” And she sure does! Check out more of what Victoria has to say about getting (almost) naked in the video below.

Courtesy of Emporio Armani

After dressing up for Marc Jacobs at the Met Costume Institute Gala, Victoria Beckham bares (almost all) for her second season of modeling in sexy Emporio Armani women’s underwear ads. The ads, which the star unveiled in person today at Macy’s in New York City, picture the star in a lacy bra and panty set complete with a long ponytail replacing her usual pixie cut. And this is hardly the last we’ve seen the of the star in her skivvies — Victoria will be showing off her sexy side for Armani until 2012. Tell us: What do you think of Posh’s new Emporio Armani ads?

Goff/INF

Until now, style icon Victoria has been the Beckham family’s resident designer — but it looks like Posh is in for a little competition! Her footballer husband David is branching out from underwear modeling to launch his own fall-winter men’s line for Adidas Originals by Originals, WWD reports. Partnering with Undefeated sneaker boutique owner James Bond, David’s new line will feature updated American sportswear as well as reinterpretations of Adidas’s iconic styles. But if you’re hoping that David will give the line a little face-time by modeling his wares, you’re in for some serious disappointment. Although he does have an endorsement deal with Adidas, WWD reports, Becks won’t be the face of the new brand. Tell us: What do you think of David’s design aspirations? Do you wish he’s step in front of the camera to promote his sportswear?

Dan lecca

Victoria Beckham may have started her eponymous dress collection with 12 styles in September 2008, but she’s returned this Fashion Week with a expanded collection of gowns, jackets and embellished minis that has debuted to rave reviews. Style.com says, “These dresses look so well-made, so of-the-moment yet also timeless…that they do the talking for [Beckham]”. The International Herald Tribune found the designer as a stand-out among her celeb-designer peers: “Beckham has succeeded in creating a collection in her own image with playful gestures and with a sense that, unlike most celebrity lines, she would be proud and pleased to wear every piece herself.” And WWD seems to think Victoria might be evolving into a fashion heavy hitter. “Though too early to tell — a mere two collections into her second career — judging from the controlled lineup she showed on Sunday, it seems that [Beckham] may indeed be no lightweight. (Figuratively, that is. Formerly Posh is still a slip of a girl.)” PEOPLE caught up with the designer at Armani/5th Avenue store opening last night and she was still reeling from her her great reviews. “It’s been wonderful,” she gushed. “The reviews have been absolutely outstanding. The retail response has been wonderful. The sales grew, so far, over the previous collection. It has been phenomenal. The whole thing is mind-blowing to be honest. I love what I do.” We can’t wait to see Victoria wearing items from the new collection! Check out all the new looks at instyle.com. Tell us: What do you think of Victoria’s new dresses?

Click here to see all the Fashion Week coverage on PEOPLE.com!

Dimitrios Kambouris/WireImage

Fifth Avenue just got a little bit more Posh. Giorgio Armani — with the help of some very famous friends– opened his new store on Manhattan’s Fifth Avenue last night. Victoria Beckham, Leonardo DiCaprio, Alicia Keys, John Mayer, Ricky Martin, Chace Crawford, Solange Knowles, Zoe Saldana, Molly Sims, January Jones and more braved the cold to take in Armani’s new four-level, 40,000 square-foot concept store offering every Armani brand. “It’s amazing,” Beckham gushed. “I just got here, but it looks really great.” But don’t expect to see Posh at too many more Fashion Week events. “I have to leave here tomorrow and go home.” She explains, “It’s [Cruz's] birthday. He said, ‘It’s my birthday after Fashion Week’. I’m training him well.” DiCaprio slipped in towards the end of the cocktail party, but right on time for the private dinner Armani hosted for a handful of friends at the new Armani/Ristorante, the first of its kind in the United States. The night, however, was not just about fashion — the charity designer announced his donation of $1 million to the Fund for Public Schools to benefit N.Y.C. school children, which Caroline Kennedy was on hand to accept. Now that’s fashion that cares. Check out more Fashion Week coverage by clicking here.–Reporting by Kelly Carter

courtesy Emporio Armani

After causing a worldwide sensation with his debut set of ads for Emporio Armani’s underwear line, David Beckham is gracing us once again for the line’s spring campaign. Wife Victoria is also starring in her own moody black-and-white ads for the Italian brand that echo David’s images. We can’t imagine a better husband-and-wife duo for this particular modeling gig. Is it just us or is it getting hot in here? Tell us: What do you think of David Beckham’s new underwear ads for Emporio Armani?

SEE ANOTHER ONE OF DAVID’S STEAMY ADS BELOW!
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