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Selena Gomez

Apr 30 2012 03:00 PM ET
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Check Out Selena Gomez’s First Fragrance Ad

Selena Gomez
Courtesy Adrenalina

Selena Gomez dove right into her first fragrance campaign — literally!

Her sexy debut perfume ad, shot at Smashbox Studios in West Hollywood, depicts the actress partially submerged in a tub of H2O. “The water is actually lit from underneath, so it made it look pink and purple, like the colors of the bottle,” Gomez recently told PEOPLE. “I wanted it to look like I was swimming in my fragrance.”

Fittingly, Gomez donned a purple Maria Lucia Hohan dress for the shoot (it was originally soft pink but dyed just for her) — one quite similar to the gown that inspired the perfume bottle. She paired the look with slicked-back hair, smoky eyes, gold hoops and a dewy glow.

The Disney starlet has been upping her fashion ante on the red carpet lately, stepping out in edgier looks (that are still fan-appropriate). So it’s no surprise that she went in a similar direction for her fragrance shoot. “It’s very romantic, very sensual,” she shared. “But it’s fun and beautiful at the same time.”

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Apr 17 2012 10:30 AM ET
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Why Selena Gomez Dresses for Her Fans

Albert Michael/Startraks

Selena Gomez has a fragrance on the way and a clothing line to maintain, but the starlet says that her next project won’t be style-related. When asked what’s in the pipeline, she tells PEOPLE simply, “movies. I’m just kind of working on that for a bit.”

However, she’s not shifting away from fashion and beauty entirely. Aside from the mid-May launch of her perfume, the summer offerings from her clothing line, Dream Out Loud, are set to hit Kmart stores this week. “I am really excited for [that],” she shares. “It’s really cute!”

For her part, Gomez tries to dress “cute” when making public appearances — almost always keeping her rabid fans in mind. “Obviously sometimes I’m going to dress for me,” she says of super-fancy red carpet events. “I wouldn’t specifically want younger kids wearing a gown or a top that I wear. But most of the time I do wear things that are appropriate for everybody.”

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Apr 11 2012 01:30 PM ET
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Chic Clicks: Selena Gomez Unveils Perfume, Isaac Mizrahi Does Bridal

Selena Gomez perfume
Albert Ferreira/Startraks

–See the first photo of Selena Gomez‘s new fragrance, arriving at Macy’s stores in mid-May [WWD]

–Designer Isaac Mizrahi is launching a line of bridal gowns for New York boutique Kleinfeld [InStyle.com]

Rooney Mara — who chopped her hair for The Girl with the Dragon Tattoo — dons a blonde-ish wig for her latest role [E! Online]

–Model Lily Aldridge — wife of Kings of Leon rocker Caleb Followill — shares her Coachella essentials [Modelinia]

–A new beauty trend? More men are trying bikini waxes [New York Times]

Feb 17 2012 10:30 AM ET
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Selena Gomez Dishes on Her ‘Intoxicating’ Fragrance

Selena Gomez perfume
Albert Ferreira/Startraks

While visiting New York City this week, Selena Gomez gave 10 of her biggest fans a treat: the chance to help her put the finishing touches on her upcoming perfume.

“I was nervous,” she told PEOPLE Monday. “I relate a lot to my fans. Whenever I do concerts, shows, meet and greets, I see these people. They’re my age, or younger or a little older, and we’re all going through the same thing.”

Luckily, she had nothing to be nervous about; Gomez hit it off with her admirers, and added the final notes to her fragrance (due out this May). “They picked out something I’m really excited about and really proud of,” she revealed.

Gomez said she was very hands-on throughout the process, picking the initial notes, designing the bottle (shaped like a gown with balloons on top) and advising on the campaign (which features her floating in water). “It’s been a long process,” she admitted. “But it’s been really fun.”

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Jan 12 2012 12:30 PM ET
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Justin Bieber, Selena Gomez Show Off New Dos

Justin Bieber Hair
Gary Neal/Startraks

Does the couple that style together, stay together? That may be the case for Justin Bieber and Selena Gomez, who each debuted new hairstyles on Wednesday.

Bieber popped by the International Consumer Electronics Show in Las Vegas, where he was on hand to help unveil the TOSY mROBO Robot. There, he brought back his famous swoop hairstyle — a big change from the more sophisticated look he’d been working these past few months. (Justin Timberlake was at CES earlier this week, and showed off a new look of his own: major facial scruff.)

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Dec 08 2011 06:00 PM ET
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Sneak a Peek at Selena Gomez’s First Fragrance Campaign Pic

Selena Gomez Perfume Picture
Albert Michael/Startraks

She’s all wet! Selena Gomez is taking a dip in the campaign photos for her first-ever fragrance — and we have a sneak peek.

Submerged in a water tank at Smashbox Studios in West Hollywood, the starlet, in a flowing mini, “reflects the actual fragrance bottle,” according to a release. Her dress is designed to move with the water, too. What the actual photo and video will look like remains to be seen — we’ll have to wait until the scent’s spring 2012 debut.

“I’m excited, [because] it’s something I’m interested in … I’m already doing the whole process of smelling things and designing it and the campaign and everything, so it’ll be fun,” Gomez told E! when announcing plans for the scent. “I am excited to make my own fragrance that is romantic, rich and sweet — I wanted to make a fragrance that is able to make my fans feel special,” she added to WWD.

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Aug 24 2011 01:30 PM ET
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Help Selena Gomez Customize Her First Fragrance

Selena Gomez Asks Fans to Help Her With Perfume
Gilbert Flores/Celebrity Photo

Selena Gomez may not want any opinions about her relationship with Justin Bieber, but when it comes to her new fragrance, she’s open to suggestions.

According to WWD, later this fall, fans can visit selenagomezperfumes.com to vote on the accords and ingredients they’d prefer for the singer’s fragrance. When the voting period ends, the most popular notes will be incorporated into the finished scent. Plus, the first 50,000 participants will receive a free sample of the fragrance and be entered into a drawing to win a tour of the fragrance lab with Gomez.

“I am excited to make my own fragrance that is romantic, rich and sweet — I wanted to make a fragrance that is able to make my fans feel special,” Gomez tells WWD. “I’m excited, [because] it’s something I’m interested in … I’m already doing the whole process of smelling things and designing it and the campaign and everything, so it’ll be fun,” she adds to E!

The star’s fragrance is expected to hit stores in the spring of 2012. Tell us: Will you vote on Gomez’s fragrance?

–Kim Peiffer

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