We’ve already seen Scarlett Johansson’s lush ads for Dolce & Gabbana’s “Rose The One” fragrance, and now we get to see her sexy commercial for the Italian brand. In the clip, the sultry star sports a skimpy black strapless dress and heels while lounging at a kitchen table and peeling an orange. “It seems simple. Beauty is on the outside, but you might have to get what’s inside to get to what’s sweet. Beauty that’s in your mind — that’s the one,” she says, alluding to the fragrance “L’eau The One.” Buy your own “L’Eau The One” at neimanmarcus.com, $60 for 1.6 oz. –Kristin Larson

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

Dave M. Benett/Getty

She may have recently sweated it out in order to get into the tight cat suit for Iron Man 2, yet Scarlett Johansson still can turn up the glamour factor. This afternoon, the face of Dolce & Gabbana The Makeup popped into London department store Selfridges, on Oxford Street, to launch the line and share a few of her favorite beauty tips.  Greeted by hundreds of fans who had packed the department’s store Beauty Hall, Johannson made a spectacular entrance, Hollywood style to the strains of Shirley Bassey’s classic “Diamonds are Forever.” “Thank you all so much for coming here today, I’m overwhelmed by the amount of personal cameras!”, said a prim and proper Johansson,  who looked every inch the modern incarnation of Veronica Lake. Dressed head to toe in Dolce & Gabbana’s spring summer collection, her strawberry blonde tresses were styled in waves and her trademark lips were painted with the label’s ‘Iconic’ red lipstick. And the star finds her look to be perfectly in sync with the makeup line. “I like the line’s modern classic makeup because I like a modern classic look. When I go out, I always pay homage to the golden age of Hollywood. Dolce & Gabbana make up is a modern classic and the packaging is beautiful too.” How did she achieve that Old Hollywood style make up? By using Dolce & Gabbana’s Perfect Finish Powder Foundation in Natural, the Luminous Cheek Colour in Peach, the Smooth Eye Colour Quad in Nude and the Classic Cream Lipstick in Iconic. And keep checking in with us, as Johansson also revealed that she was in town to shoot an upcoming campaign for the collection. Click here to see the full Dolce & Gabbana The Makeup collection. –Dimi Gaidatzi

Mario Sorrenti for Mango

Ever since Mango first announced that Scarlett Johansson would be replacing Penelope Cruz for their Fall/Winter 2009 ad campaign, we have been dying to see what they had in store for us. And they did not disappoint! The sultry star, who is also the face of Dolce & Gabbana’s makeup line, sheds her ’50s glam for a punky ’80s feel for Mango’s new ads shot by famed photographer Mario Sorrenti in Los Angeles. Showing off her legs in short tight dresses complete with high heels, tousled hair and animal prints, Scarlett has never looked sexier. Tell us: What do you think of Scarlett’s ads for Mango?

CLICK THROUGH TO SEE A SECOND IMAGE FROM SCARLETT’S CAMPAIGN!

Mario Sorrenti for Mango

Mario Sorrenti for Mango

We have always loved Penelope Cruz’s sexy ads for Mango, and now, the Spanish retailer is heating things up even more — with Scarlett Johansson! After four seasons Penelope is passing the torch to her Vicky Cristina Barcelona costar, who will take her place as the new face of Mango starting with the Fall/Winter 2009 campaign. Unlike Penelope, Scarlett won’t be designing a collection just yet — but Penelope and sister Monica’s line will be on hiatus for fall — but she is no stranger to getting sultry for the camera. The sexy star posed pin-up-style as the face of Dolce & Gabbana Makeup. This time around, Scarlett is taking a more cosmopolitan approach with shaggy hair and dark makeup to represent the chic and independent Mango woman. Tell us: What do you think of Scarlett Johansson replacing Penelope Cruz as the new face of Mango?

Venturelli/WireImage

She may have been in one of the world’s most romantic cities, but it was no lazy Sunday for Scarlett Johansson, who joined Domenico Dolce and Stefano Gabbana yesterday at department store La Rinscente in Milan to launch the design duo’s debut color collection, The Make Up. And as the face of the much-anticipated line, Scarlett drew a buzz-worthy crowd. WWD reports that more than 1,000 fans turned up to get a glimpse of the design stars and their muse. And the actress, who has also modeled for Louis Vuitton, revealed to reporters that posing for the ultra-glam campaign was all about using her acting talent to channel a persona, “And who doesn’t want to look like the femme fatales from the Forties and Fifties?” she said. Yesterday’s launch wasn’t the only Dolce & Gabbana event creating a stir. On Friday, a coterie of Hollywood fashionistas including Kate Hudson, Eva Mendes, Freida Pinto and, of course, Scarlett hit the label’s runway show and VIP lounge, and tonight even more stars plan to turn out for an exclusive Extreme Beauty in Vogue launch party for the event.

Entertainment Press/Splash News

Her smile may have been just as bright as ever at last night’s world premiere of He’s Just Not That Into You in L.A., but Scarlett Johansson revealed her dark side on the red carpet with new long dark brown locks. Over the past couple months the star has been gradually going darker and darker, moving away from blonde bombshell look that she made her signature style — and that are played up in her new Dolce & Gabbana The Makeup ads. Tell us: Do you prefer Scarlett as a brunette, or do you miss her old blonde hair?

Courtesy Dolce & Gabbana

As excited as we were to hear that Dolce & Gabbana is launching a fabulous new makeup collection, we were even more excited to hear that Scarlett Johansson would be the face of the campaign. The blonde beauty was shot by Solve Sundsbo in London, in a series of shots meant to evoke Marilyn Monroe’s iconic beauty. And we’ve got an exclusive ad image just for PEOPLE.com readers to preview! Tell us: What do you think of Scarlett’s new ad?

Richard Young/Startraks

We already love their sexy dresses, fabulous fragrances and amazing accessories, and now we have Dolce & Gabbana’s first makeup line to look forward to! The Italian design duo told WWD that Scarlett Johansson will be the face of the new collection, which had input from legendary makeup artist Pat McGrath. “We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood,” Stefano Gabbana told WWD. The makeup will be packaged in glossy gold slipped into gold pouches, with colors taking inspiration from the Mediterranean (think deep blues and golds). The lipsticks will be scented with rose. “We wanted to create makeup with a scent. Domenico and I remember when we were children and opened our mother’s handbags — the scent of her lipstick trailed out. I observed that when women open makeup, they smell it first,” said Gabbana. As for Scarlett, she was photograhed for the sexy ad campaign by Solve Sundsbo lounging in a bed, recalling images of Marilyn Monroe. “Scarlett is sure of herself,” Gabbana said. “She’s a beautiful girl, but she’s really easygoing. She is very Dolce & Gabbana.” The products are set to launch for spring with prices ranging from $20 for nail lacquer to $59 for powder foundation. Tell us: Are you excited for Dolce & Gabban makeup?

Steve Granitz/WireImage; INF; Steve Granitz/WireImage

Rachel Bilson, Scarlett Johansson and Kristen Bell might have completely different looks, but one thing they all have in common is their stylist Nicole Chavez. For Sunday night’s Teen Choice Awards, Nicole tells PEOPLE, “I wanted a very casual, fun, young vibe — I was gravitating towards really soft palettes,” for all her clients. Rachel was Nicole’s first client four years ago when they met on the set of The O.C. and Bilson encouraged her to start styling. Rachel, who won for Teen Choice Movie Actress Action Adventure for her thriller Jumper, wore a blue one-shouldered Brian Reyes dress (someone that Rachel “loves working [with]“). Of her longtime client, Nicole says, “Rachel is very natural with fashion. She’s not afraid to wear something that is a little different or unexpected.” Kristen Bell “immediately gravitated” to her Jenni Kayne hot pink skirt and nude cami. Of the look, Nicole says, “The color combo’s great. It’s super modern, cute. Perfect for Teen Choice.” For Scarlett, it was a Matthew Williamson chiffon dress with a burst of colors on the beaded shoulders, but, says Nicole, “The real statement will be about the jewelry. It’s fun to layer things and be more bold.” All the pieces were from Scarlett’s friend jewelry designer Sonia Boyajian, who designed her engagement ring. Like Rachel, Nicole says Scarlett isn’t afraid of a fashion risk. We love all Nicole’s girls’ looks. Tell us: Who was your favorite– Rachel, Kristen or Scarlett?

Balkis Press/Abaca

Even if Scarlett Johansson didn’t have the kind of lips that most women would die for, you still couldn’t miss her mouth with this bold shade of — no pun intended — scarlet. We look the Old Hollywood glamour look of her platinum hair and rich red lips, but don’t know if we could pull this one off ourselves. But we want to know what you think! Tell us: Would you wear lips as bold as Scarlett?

Kevin Mazur/WireImage; Evan Agostini/Getty

From Brigitte Bardot and Marilyn Monroe to Scarlett Johansson and Halle Berry, Hollywood’s always had its fair share of stars with enviable cleavage. But we want to know who you think has the best bustline of them all! Tell us: Of today’s stars, who do you think has the best cleavage in Hollywood? Is is Scarlett or Halle or another star?
Want your answer to appear in print? To have your comment considered for the next issue of PEOPLE’s StyleWatch, please INCLUDE your first name and last initial, your age and your hometown/state.

Scarlett Johansson has shown her affection for Louis Vuitton before, but Thursday night, she really showed the label her love! The star hosted a party at LV’s Fifth Avenue store in N.Y.C. to launch the new “LoVe” collection (we’ve already spotted Sienna Miller carrying one of the bags). Daniel Lalonde, the new president of the French luxury goods house told PEOPLE that “Love was the theme of the spring collection of Louis Vuitton, which, as Marc [Jacobs] said, You can’t spell Love without ‘LV.’” Awww. Sharing the love was fellow party-goer actress Alex Kingston who told PEOPLE that she is “so happy that Scarlett is the muse for Louis Vuitton. She’s curvy-figured, and it’s so nice that Louis Vuitton has honored her figure.” Downplaying her famous looks (and gorgeous Louis Vuitton frock), Scarlett joked “it took a couple of hours to get ready tonight. A little shellac and I’m good to go.”

Photo: Jackson Lee/Splash News online

No, it’s not your eyes — these are fashion illusions. Translating to “trick the eye,” trompe l’oiel is a centuries old technique of making the 2-d look 3-d. Popular in design in the 70’s, the look is back with a vengeance for spring, showing up on stars like Julianne Moore, Scarlett Johansson and Lucy Liu. Their designer frocks are from Proenza Schouler, Louis Vuitton and Zac Posen, but don’t worry — we’ve got some ideas on how to get the look for less! Tell us: Is this a trend you’d try?

Try a trompe top from Tsumori Chisato, $230, at hejfina.com or this quirky t-shirt, $15, from fredflare.com.

Just want a hint of trompe l’oeil? Try these adorable Roberta di Camerino wedges, $140, at yoox.com or this little Anna Sui tank top, $34, at hipundies.com.

Photo: Stephen Lovekin/WireImage; fame; Goff/INF

Splurge on an it-bag and be charitable at the same time! The Nancy Davis Foundation for Multiple Sclerosis celebrates it 14th annual Race to Erase MS Gala in LA on April 13, but for the first time non-attendees can bid on celeb-owned handbags donated by Scarlett Johansson and Sheryl Crow. “MS is a debilitating disease that very few people are aware of,” Johansson tells PEOPLE. “By supporting this foundation donors will be actively participating in the fight to find a cure.” Scarlett donated her gold Anya Hindmarch bag and Sheryl donated her Isabella Fiore bag both with autographed MAC makeup bags inside. Both handbags will be auctioned on charityfolks.com through April 24th. Go online and bid to make a difference!

Photo:Dale Wilcox/WireImage

Not only did Scarlett Johansson officially launch her new line for Reebok in L.A. Thursday night, but the news came out that the actress worked with Reebok to donate 2,000 pairs of shoes in her name to benefit Soles4Souls. The Reebok donation will be going towards the Million Pair March campaign that will benefit the refugees of the Sudan and the surrounding areas. Founder of Soles4souls, Wayne Elsey, stood up with the star yesterday to acknowledge the major gift, saying “Thank you Scarlett for your generous donation — your work with Reebok to assist 2,000 people with the gift of shoes will be remembered forever.” If you’re thinking about spring-cleaning, you too can donate shoes to Soles4Souls — click here for more information on soles4souls.org.

Photo: jim smeal/ beimages

Actress, designer, muse — what isn’t Scarlett Johansson these days? Sunday, the star (and current model for the house) sat front row at a Louis Vuitton show designer Marc Jacobs said was partly inspired by her. The designer called his latest collection -– inspired by Dutch painter Johannes Vermeer — Girl With a Monogrammed Handbag, a reference to Girl With a Pearl Earring, whose title character was played by Johansson. “Scarlett’s a great girl,” Jacobs told PEOPLE backstage after the show. “I love her. She’s totally cool and sexy.” Johansson returned the compliment, pronouncing Jacobs’s show “beautiful,” and “so wearable.” The actress, who appears in Louis Vuitton ads, also said: “I love the whimsy.” She spent the show – held in a sweltering tent in the Louvre courtyard in Paris – chatting to Antoine Arnault, the 27-year-old son of LVMH president Bernard Arnault, who was seated next to her. Jacobs decribed the show as “romance, but we wanted it bold.” Sounds like a description of Scarlett herself.

Click here to see more photos, news and a bio on Scarlett Johansson.

Photo: Abaca

Scarlett can now officially add designer to her resume. The starlet has teamed with Reebok to create a sporty clothing line called Scarlett Hearts Reebok which launches today, March 1. Even if you are not a hard-core gym freak, Scarlett says you will still love it. “It’s a lifestyle collection,” she says. “You can go directly from the gym, slip it on [and] go to meet your friends for coffee.” Featuring brightly colored sneakers, short-sleeved hoodies ($100), baseball tees ($50) with heart-shaped cutouts and comfy sweatpant leggings ($80) in grey and navy, the collection is “a mixture of both the ultrafeminine and urban lifestyle,” says Scarlett about her designs. The star has signed with Reebok for at least three seasons, but for her, the best part is “the fun colors!”. View all of Scarlett for Reebok’s line by clicking here.

Photo: courtesy reebok

We’ve hit that time of winter where those of us in chilly climates can only dream longingly of wearing summer clothes — and sixties-style printed dresses are at the top of our list. Bright colors — like Scarlett Johansson’s fuschia– and swirling patterns –like Nicole Richie’s baroque flowers — add major pop to simple shapes. Wear them now with tights or bust them out when the weather gets warmer with a great pair of wedges.

Get the Look:

Star Splurge: Get a real Pucci like Scarlett’s from net-a-porter.com, $1380, or try this beaded mini from Milly at bergdorfgoodman.com, $435.

Investment Pieces: Get groovy with a T Bags dress from irissinger.com, $175, or get some flower power with this Rebecca Taylor trapeze from pinkmascara.com, $371.

Style Steal: Get the look for way less with this knit shift from bebe.com, $79 or this bright babydoll from forever21.com, $38.

Get it on eBay: You’ll usually find some affordable knockoffs mixed in with a few vintage originals here. Search for Pucci Dresses on eBay.

Photo: Varnedoe, Than/Pacificcoastnews; Chris Weeks/WireImage

Scarlett Johansson is a girl who loves to play with her looks, and we love her for it! Whether it’s an outrageous up-do or bright red lips, she never misses an opportunity to experiment with her hair and makeup. After the kicking off Red Carpet Season with this morning’s Golden Globe nominations, we can’t wait to see how she turns out for the big award shows. What’s your take on her flip-flopping style? Do you prefer Scarlett sweet and natural or glammed up and gorgeous?

Photo:Karwai Tang/Alpha/Globe; Darwin/Capital Pictures/Gamma