Scarlett Johansson

We’ve already seen Scarlett Johansson’s lush ads for Dolce & Gabbana’s “Rose The One” fragrance, and now we get to see her sexy commercial for the Italian brand. In the clip, the sultry star sports a skimpy black strapless dress and heels while lounging at a kitchen table and peeling an orange. “It seems simple. Beauty is on the outside, but you might have to get what’s inside to get to what’s sweet. Beauty that’s in your mind — that’s the one,” she says, alluding to the fragrance “L’eau The One.” Buy your own “L’Eau The One” at neimanmarcus.com, $60 for 1.6 oz. –Kristin Larson

Courtesy Dolce&Gabbana

To debut their luxe cosmetics brand, The Makeup, Dolce & Gabbana would settle for nothing less than one of Hollywood’s modern muses. And when it came time to launch their new scent Rose The One, they turned again to Scarlett Johansson, and are sharing with PEOPLE.com the sultry star’s print campaign. The actress couldn’t be happier with the appropriately rose-hued results, which were shot by Jean Baptiste Mondino, explaining in a statement that Mondino and designers “capture all of a woman’s graces, our quiet moments. That to me, is what makes this campaign so special, and it feel wonderful to have been a part of the collaboration.” The floral fragrance, which is the final launch in The One trilogy of scents for the Italian designers, will debut next month with prices starting at $60 for a 30 ml eau de parfum spray. Tell us: What do you think of Scarlett’s sexy campaign?

Dave M. Benett/Getty

She may have recently sweated it out in order to get into the tight cat suit for Iron Man 2, yet Scarlett Johansson still can turn up the glamour factor. This afternoon, the face of Dolce & Gabbana The Makeup popped into London department store Selfridges, on Oxford Street, to launch the line and share a few of her favorite beauty tips.  Greeted by hundreds of fans who had packed the department’s store Beauty Hall, Johannson made a spectacular entrance, Hollywood style to the strains of Shirley Bassey’s classic “Diamonds are Forever.” “Thank you all so much for coming here today, I’m overwhelmed by the amount of personal cameras!”, said a prim and proper Johansson,  who looked every inch the modern incarnation of Veronica Lake. Dressed head to toe in Dolce & Gabbana’s spring summer collection, her strawberry blonde tresses were styled in waves and her trademark lips were painted with the label’s ‘Iconic’ red lipstick. And the star finds her look to be perfectly in sync with the makeup line. “I like the line’s modern classic makeup because I like a modern classic look. When I go out, I always pay homage to the golden age of Hollywood. Dolce & Gabbana make up is a modern classic and the packaging is beautiful too.” How did she achieve that Old Hollywood style make up? By using Dolce & Gabbana’s Perfect Finish Powder Foundation in Natural, the Luminous Cheek Colour in Peach, the Smooth Eye Colour Quad in Nude and the Classic Cream Lipstick in Iconic. And keep checking in with us, as Johansson also revealed that she was in town to shoot an upcoming campaign for the collection. Click here to see the full Dolce & Gabbana The Makeup collection. –Dimi Gaidatzi

Mario Sorrenti for Mango

Ever since Mango first announced that Scarlett Johansson would be replacing Penelope Cruz for their Fall/Winter 2009 ad campaign, we have been dying to see what they had in store for us. And they did not disappoint! The sultry star, who is also the face of Dolce & Gabbana’s makeup line, sheds her ’50s glam for a punky ’80s feel for Mango’s new ads shot by famed photographer Mario Sorrenti in Los Angeles. Showing off her legs in short tight dresses complete with high heels, tousled hair and animal prints, Scarlett has never looked sexier. Tell us: What do you think of Scarlett’s ads for Mango?

CLICK THROUGH TO SEE A SECOND IMAGE FROM SCARLETT’S CAMPAIGN!
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Mario Sorrenti for Mango

We have always loved Penelope Cruz’s sexy ads for Mango, and now, the Spanish retailer is heating things up even more — with Scarlett Johansson! After four seasons Penelope is passing the torch to her Vicky Cristina Barcelona costar, who will take her place as the new face of Mango starting with the Fall/Winter 2009 campaign. Unlike Penelope, Scarlett won’t be designing a collection just yet — but Penelope and sister Monica’s line will be on hiatus for fall — but she is no stranger to getting sultry for the camera. The sexy star posed pin-up-style as the face of Dolce & Gabbana Makeup. This time around, Scarlett is taking a more cosmopolitan approach with shaggy hair and dark makeup to represent the chic and independent Mango woman. Tell us: What do you think of Scarlett Johansson replacing Penelope Cruz as the new face of Mango?

Venturelli/WireImage

She may have been in one of the world’s most romantic cities, but it was no lazy Sunday for Scarlett Johansson, who joined Domenico Dolce and Stefano Gabbana yesterday at department store La Rinscente in Milan to launch the design duo’s debut color collection, The Make Up. And as the face of the much-anticipated line, Scarlett drew a buzz-worthy crowd. WWD reports that more than 1,000 fans turned up to get a glimpse of the design stars and their muse. And the actress, who has also modeled for Louis Vuitton, revealed to reporters that posing for the ultra-glam campaign was all about using her acting talent to channel a persona, “And who doesn’t want to look like the femme fatales from the Forties and Fifties?” she said. Yesterday’s launch wasn’t the only Dolce & Gabbana event creating a stir. On Friday, a coterie of Hollywood fashionistas including Kate Hudson, Eva Mendes, Freida Pinto and, of course, Scarlett hit the label’s runway show and VIP lounge, and tonight even more stars plan to turn out for an exclusive Extreme Beauty in Vogue launch party for the event.

Entertainment Press/Splash News

Her smile may have been just as bright as ever at last night’s world premiere of He’s Just Not That Into You in L.A., but Scarlett Johansson revealed her dark side on the red carpet with new long dark brown locks. Over the past couple months the star has been gradually going darker and darker, moving away from blonde bombshell look that she made her signature style — and that are played up in her new Dolce & Gabbana The Makeup ads. Tell us: Do you prefer Scarlett as a brunette, or do you miss her old blonde hair?