Sarah Jessica Parker

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What was premier milliner Philip Treacy thinking when he designed that love-it-or-hate-it hat Sarah Jessica Parker wore to Monday night’s world premiere of Sex and the City: The Movie? “Well, his mother kept chickens and geese, so he loves feathers and manipulating feathers,” Treacy’s spokeswoman Nina Farnell-Watson explains to PEOPLE. Treacy was approached last week about making the hat — not, says Farnell-Watson, by film stylist Patricia Field but “by someone else.” He received photos of her Alexander McQueen dress and then met with the actress at her London hotel Sunday for about an hour. She tried on some different hat shapes and “found the one she loved,” says Farnell-Watson. Treacy then worked for two days straight and “very late into the night” trimming it with peacock feathers he got from McQueen. (They’re the same plumage used to trim her dress.) Parker — who had no idea what Treacy was planning — first saw the finished hat about two hours before the premiere. “Quite brave of her,” notes Farnell-Watson. “It’s the most beautiful crazy hat and it’s so great that she wore a hat to a British premiere. The hat is such a quintessentially English idea, but it was done in such a Carrie Bradshaw way.” And yes, Parker gets to keep it.

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The Sex and the City movie is the cinematic fashion event of the summer — a rumored 81 costume changes for Sarah Jessica Parker alone! And from the looks of the world premiere in London today, the fashions are going to be just as over-the-top on the red carpet as on the big screen. Parker arrived in a full-skirted Alexander McQueen confection and Fred Leighton diamonds with an amazing Phillip Treacy hat, complete with green roses and yellow butterflies. Only SJP — and her celluloid alter-ego Carrie Bradshaw — could even contemplate pulling off a look that involves winged insects and feather trim. We’re more thrilled than ever to see the movie! Tell us: Are you more excited to see the movie or the girls’ premiere outfits?

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As if we weren’t already excited enough about the upcoming “Sex and the City” movie, one of our fave e-retailers, bagborroworsteal.com, has decided to get in on the action. From now until May 9, you can visit the site for a chance to win an all-expenses-paid trip to N.Y.C. for you and a friend to walk the red carpet and attend the premiere. Just submit a YouTube video of yourself that explains which Sex character’s style most resembles your own. Camera shy? You can also enter by taking Bag Borrow or Steal’s Purse-onality Quiz or by “borrowing” as much arm candy as you can during the promotion period. You’re this close to donning Manolo’s and drinking Cosmos in the Big Apple.

DANIELLE K/ Bauer-Griffin

Slouchy knit beanies continue to be the look favored by celebs who want to cozy up with effortless, boho-chic style on these chilly February days. Stars like Jessica Alba, Sarah Jessica Parker, Drew Barrymore and Olivia Wilde picked up Hurley’s Benny Beanie, $26, at Sundance. Jessica’s such a fan, she even owns them in three colors. Click here to get one for yourself. And if you’re still looking for more stylish ways to keep warm, check out our Winter’s Coolest Coats gallery, and take a cue from your favorite stars.

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Celebs like Jessica Alba and Sarah Jessica Parker ditched their signature stiletto heels for comfy snowboots to keep their famous feet warm in the sub-zero temperatures during the Sundance Film Festival.

Wearing a pair of Love From Austrailia’s black Nomad boots, $330 atexclusivefootwear.com, mother-to-be Jessica Alba stopped by Fred Segal’s at The Lift where she picked up two more pairs in sand and grey — she even snagged some booties for her baby! The actress and her finacee Cash Warren later visited Timberland where she grabbed the Hallam Mukluk boot, $60 atTimberland.com and Cash chose Winter in Whistler Pack Boots.

Click through to read the rest of our boot wrap-up!
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We’ve been loving seeing the ladies of Sex and the City filming all over New York (even right by our office) — and we thought the costumes were going to be the most jaw-dropping part until we actually got to see the finished movie. But then Sarah Jessica Parker turned up on the set this morning with dark brown hair! Carrie Bradshaw goes brunette? Say it ain’t so! We just don’t know what to think — we can’t even decide if we like Sarah Jessica better as a blonde or a brunette! We want to know what you think. Tell us: Do you love Sarah Jessica as a brunette? Or do you hate and wish she’d go back to blonde? Can you picture Carrie as a brunette?

Credit: Coty Prestige

Sarah Jessica Parker first joined the fragrance market with Lovely, a sweet scent that combined lavender, orchid, apple and amber into a light and flirty musk. Now the recently turned designer has introduced Covet — which is a fragrance opposite of Lovely. Though still ultra feminine, Covet has a more seductive edge. Blending chocolate, magnolia and amber musks this scent starts off very heavy but fades into a more burnt musk. Wait until the fall comes along before wearing Covet — it will be perfect for when the leaves start turning! Get your own bottle or lotion, starting at $52, available at macys.com. Tell Us: Would you wear SJP’s new scent? Do you like her Lovely?