Rumer Willis

Rumer Willis Dons a Bikini, Channels Her Inner Rap Diva for 'SPF' Parody Video

Jul/29/2014 at 04:32 PM ET

Hopefully, you’ve been practicing safe sun all summer long, but just in case, we have a PSA reminder for you, and it’s from an unlikely source — style personality Rumer Willis.

The star cameos in a risqué PSA video for sunscreen created by Broadway performer Constantine Rousouli. The video, titled “SPF,” is a spoof of Ariana Grande’s summer anthem “Problem,” featuring Australian rapper Iggy Azalea.

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Rumer Willis Gets an Edgy New Haircut and Goes Blonde: See the Photos

Jul/14/2014 at 06:24 PM ET

She may not have pink hair anymore, but Rumer Willis is still pushing the beauty envelope. The actress debuted a new cut and color change over the weekend, and it’s time to talk about it.

Rumer Willis HairPaul Archuleta/FilmMagic; Justin Campbell/Startrak/span>

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Tallulah Willis Launches a Fashion Blog - But Dad Bruce Says He Doesn't Need Her Style Advice

Apr/07/2014 at 11:51 AM ET

Rumer Willis, Tallulah Willis and Scout LaRue WillisVincent Sandoval/Wireimage

Tallulah Willis, 20 (center), had some very high-profile support for her new fashion venture — Emma Roberts, Zoey Deutch and her sisters Rumer, 25 (left), and Scout, 22, hit the Elodie K. boutique in West Hollywood to celebrate the launch of Tallulah’s new fashion blog, The Clothing Coven. Dad Bruce and his due-any-minute wife Emma also showed up to fête Willis’s new blog.

“I have a built-in stylist at home,” Emma tells PEOPLE of her stepdaughter. “‘Lulah comes to my closet and [cleans] it out in five minutes: ‘You need this; you don’t need that; put that with this.’ I always ask her opinion about most of my outfits.”

One notably absent guest: mom Demi, who’s been laying low since ex Ashton Kutcher announced his engagement to pregnant girlfriend Mila Kunis. “She couldn’t make it, I guess,” Scout said. (According to Rumer, their mother was having a quiet night at home.) Tallulah still credited her mother’s iconic style for influencing her own passion for fashion.
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Rumer Willis, We Are Loving This Style 180°

Apr/22/2013 at 06:00 PM ET

Rumer Willis styleAdMedia/Splash News Online; Matt Baron/BEImages

A mere few weeks ago, we offered Rumer Willis a few handy tips on how to best work all her angles on the red carpet. They included: Make sure your outfit makes sense and perhaps try a hot oil treatment.

That’s why we’re feeling like proud parents to see how far she’s come in the days since. The star looked pretty, polished and put-together at N.Y.C.’s GLAAD Awards Saturday night, and well, we’re going to take the credit even though it didn’t have a thing to do with us.

Her schoolgirl-collared column dress showed off her tall, lean figure to full effect, while her accessories were tasteful and her ombré locks were groomed to a glossy shine. We’ve gone from wanting to give her a major haircut to wanting to know her hair secrets.

Since we called her out on her previous misstep, it seems only fair to give her internet props for this lovely look. Rumer, you look gorgeous — keep up the good work!

RELATED: See even more Style Rx advice columns here!

Tell us: What do you think of Willis’s revamped red carpet style?

–Alex Apatoff


PHOTO: Rumer Willis Dyes Her Hair Black

Jun/15/2012 at 10:30 AM ET

Rumer Willis HairINF; Splash News Online

New season, new hair color! Just in time for summer, Rumer Willis changed up her look this week, debuting a long black hairstyle — with a blue streak! — while out in Hollywood Thursday night.

The starlet, most recently a redhead, has played with her hairstyles a lot in recent years: there was her big chop in 2007, followed by a platinum period and then, wavy extensions. The next year, she straightened her hair and went black, trying red (and then black again) in 2009.

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Rumer Willis: 'I'm Not Trying to Look Fashionable All the Time'

Apr/16/2012 at 12:30 PM ET

Rumer WillisAlberto E. Rodriguez/Getty

Rumer Willis claims she’s “not up on” the latest trends — but lately, she’s happy developing an ever-changing aesthetic all her own.

“One day I will walk out of the house in a dress and a pair of cowboy boots, the next day I’ll have a pair of black jeans and a vintage T-shirt,” she told reporters Friday at the world premiere of Paul McCartney’s “My Valentine” video at the Stella McCartney store in West Hollywood. “[My style] changes … I’m not trying to look fashionable all the time.”

Wearing a Stella McCartney frock to the event — “I just thought it was kind of funky and different,” she explained — Willis said she’s looking for long dresses and skirts this season. “I found this website called Bona Drag that I’m a huge fan of — it’s kind of funky but they have a lot of long dresses and different kinds of things you wouldn’t necessarily find everywhere,” she shared.

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Rumer Willis: It's a 'Bummer' I Can't Wear Mom's Shoes

Oct/31/2011 at 04:30 PM ET

Rumer Willis

Rumer Willis has admitted to raiding mom Demi Moore‘s closet in the past, but there’s one item she can’t ever get away with borrowing: shoes.

“She’s a size-and-a-half smaller than me in shoes, so I can’t wear any of them,” she told PEOPLE recently at Arcade Boutique’s second annual Autumn Party at the London in West Hollywood. “It’s kind of a bummer.”

However, Willis wouldn’t necessarily want to be in her mom’s Jimmy Choos and Christian Louboutins all the time anyway: the actress said she doesn’t wear heels during the day very often. “When I see women walking around L.A. in heels I just wonder how they can do it,” she shared. “I’m baffled.”

That goes for New York City, too, where walking rules. But Willis explained that when she’s spending time in Manhattan, her style changes to fit the city’s vibe. “You almost become this very different person,” she said. “I don’t know what it is.”

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