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Rumer Willis

Apr 16 2012 12:30 PM ET
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Rumer Willis: ‘I’m Not Trying to Look Fashionable All the Time’

Rumer WillisAlberto E. Rodriguez/Getty

Rumer Willis claims she’s “not up on” the latest trends — but lately, she’s happy developing an ever-changing aesthetic all her own.

“One day I will walk out of the house in a dress and a pair of cowboy boots, the next day I’ll have a pair of black jeans and a vintage T-shirt,” she told reporters Friday at the world premiere of Paul McCartney’s “My Valentine” video at the Stella McCartney store in West Hollywood. “[My style] changes … I’m not trying to look fashionable all the time.”

Wearing a Stella McCartney frock to the event — “I just thought it was kind of funky and different,” she explained — Willis said she’s looking for long dresses and skirts this season. “I found this website called Bona Drag that I’m a huge fan of — it’s kind of funky but they have a lot of long dresses and different kinds of things you wouldn’t necessarily find everywhere,” she shared.

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Oct 31 2011 04:30 PM ET
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Rumer Willis: It’s a ‘Bummer’ I Can’t Wear Mom’s Shoes

Rumer Willis
INF

Rumer Willis has admitted to raiding mom Demi Moore‘s closet in the past, but there’s one item she can’t ever get away with borrowing: shoes.

“She’s a size-and-a-half smaller than me in shoes, so I can’t wear any of them,” she told PEOPLE recently at Arcade Boutique’s second annual Autumn Party at the London in West Hollywood. “It’s kind of a bummer.”

However, Willis wouldn’t necessarily want to be in her mom’s Jimmy Choos and Christian Louboutins all the time anyway: the actress said she doesn’t wear heels during the day very often. “When I see women walking around L.A. in heels I just wonder how they can do it,” she shared. “I’m baffled.”

That goes for New York City, too, where walking rules. But Willis explained that when she’s spending time in Manhattan, her style changes to fit the city’s vibe. “You almost become this very different person,” she said. “I don’t know what it is.”

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Mar 03 2011 12:15 PM ET
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Rumer Willis: I Raid My Mom’s Closet

Rumer Willis Badgley Mischka
Jason LaVeris/FilmMagic

Badgley Mischka’s newest face, 22-year-old Rumer Willis, is no stranger to the fashion world. As the daughter of the ever-well-dressed Demi Moore, she’s learned her share of style tips — “Always trust your gut instinct,” she says — and has worn some pretty fabulous dresses, courtesy of mom. “I’ve definitely raided her closet quite a bit,” she told PEOPLE Wednesday at the opening of Badgley Mischka’s Rodeo Drive flagship in Beverly Hills. “But the problem is when my sisters raid my closet and my stuff disappears.” Willis, whose stunning ads were recently revealed, makes the perfect face for the company, designer Mark Badgley told PEOPLE. “She’s very real, she’s got great style and she knows what she likes to wear and what she doesn’t.” Design partner James Mischka agrees, adding, “We are trying to find the next generation of Hollywood royalty, and she’s obviously that.” From Willis’s end, the love is mutual. “Their stuff is elegant and glamorous, and I think every woman loves to have that feeling once in awhile,” she said. And perhaps her newfound fashion friends are even influencing her career path a bit. “Watching two people so involved in the whole [design] process is inspiring,” she shared. “Especially if I at some point did something like this.” –Michelle Ward

VOTE ON STARS’ LATEST FASHION IN LAST NIGHT’S LOOK: HIT OR MISS

Jan 12 2011 08:00 AM ET
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FIRST LOOK: Rumer Willis Models for Badgley Mischka Ad Campaign

Rumer Willis' Newest Role: Badgley Mischka Model
Courtesy Iconix

The moment has finally arrived to see Rumer Willis as the newest face of star-beloved brand Badgley Mischka. Last month we showed you a behind-the-scenes look at Rumer being fit in a glam bedazzled dress with floral appliqués. Now we’ve got the first images of the actress as seen through the lens of famed fashion photographer Tony Duran. The eldest daughter of Demi Moore and Bruce Willis follows in the footsteps of stars including Eva Longoria, Carrie Underwood and Ashley and Mary-Kate Olsen, who have also posed for the iconic brand. “It was so amazing to play on the beach in beautiful and timeless gowns,” Willis enthused about her latest turn in front of the cameras, shot surf-side in Malibu, Calif. “I felt like a princess.” And the love is returned. “Rumer is a great muse for the season,” designers Mark Badgley and James Mischka said in a statement. “She has a vivacious spirit to her; she is young and modern, which is representative of our spring collection.” The images, which will feature eveningwear, footwear, jewelry and more from the design duo, are slated to break in March magazines. Tell us: What do you think of Rumer’s ads for Badgley Mischka? –Justine Harman

CLICK THROUGH TO SEE MORE OF RUMER WILLIS FOR BADGLEY MISCKHA!
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