Reese Witherspoon

Courtesy Avon

Reese Witherspoon is the next Hollywood star to join the ranks of celeb perfumers like Paris Hilton and Halle Berry, announcing today that she plans to launch her first signature scent for Avon. In Bloom by Reese Witherspoon will be a gardenia, magnolia and jasmine scent, and the star’s inspiration for the feminine floral was close to home. “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We had a great big magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume.” But while the scent references the actress’s past, she wanted it also to be a clear reflection of her present. “In Bloom is indicative of where I am in my life today,” she says. “I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling­­ — it’s very sensual, very romantic and alluring.” You’ll still have to wait to try the Avon scent, which won’t launch until November of this year, priced at $34 for a 1.7 oz. eau de parfum. Tell us: Are you looking forward to Reese’s fall fragrance launch?

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Do you have that friend that you have to take with you when you shop? Or the one who always seems to find the best stuff on sale? Personal shopper sale site Shop It To Me, asked more than 900 women to weigh in on which stars they think are the savviest shoppers — Reese Witherspoon topped the list, with Michelle Obama coming in a close second. Other favorites in the survey included Jennifer Aniston, Rachel Bilson and Tyra Banks, each of whom garnered spots in the top five. When it comes to actually going shopping with their star favorites, most women wanted Aniston and Witherspoon at their side. Also popular were What Not to Wear’s Stacy London, Oprah and Anne Hathaway. But tell us: What celebs do you think are the savviest shoppers? Who do you want to shop with?

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Reese Witherspoon has thrilled us with her award show looks over the years, from her vintage Christian Dior to collect her Best Actress Oscar to her sexy yellow Nina Ricci at the Golden Globes the following year. And when the surprise presenter took to the stage at tonight’s Academy Awards, it was no exception. The star chose a daringly fashion-forward Rodarte gown with a billowing ombre skirt and an asymmetrical beaded bodice. We love that Reese is supporting a young American label — Rodarte is designed by two twentysomething sisters in California. Reese is one of our Best Dressed picks, but it is more avant-garde than most. So we want to know: What do you think of Reese’s edgy look? Vote in our poll below!

See all the Oscars coverage, including Best Dressed, by clicking here!

Reese Witherspoon may be lucky to have boyfriend Jake Gyllenhaal and co-star Vince Vaughn in her life, but they aren’t the only special guys. Vogue captures cover girl Witherspoon with Nina Ricci creative director Olivier Theyskens, who famously outfitted the Oscar winner for the Golden Globes in 2007 in a slim yellow strapless dress. Click here to see more behind the scenes video and read Vogue’s interview with Reese as she sounds off on her style, her love life and her new film at Vogue.com.

Michael Loccisano/FilmMagic; Venturini/Angelini/Bauer-Griffin

We’ve been stocking our wardrobes with Target’s designer collaborations like Loeffler Randall and Gryson, and a collective thrill just went through our office as we heard that the latest brands to join in on the fun are celeb-favorites Anya Hindmarch and Sigerson Morrison. Stars like Reese Witherspoon, Lucy Liu and Angelina Jolie can’t get enough of Hindmarch’s luxe bags — and now starting October 12th, so we will (at a lower price, of course). And we drooled over Naomi Watts’s innovative woven Sigerson Morrison sandals at a premiere last month — and we can look forward to similarly chic styles from the New York design team when their shoe line hits Target October 12. Images of the lines won’t be available until September, but don’t worry, we’ll definitely keep you posted! In the meantime, don’t miss the current Rogan for Target collection.

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She’s one of Hollywood’s most stylish moms, so Reese Witherspoon was sure to be there for the opening party for Poppy, a new children’s clothing boutique in Santa Monica opened by pals Jenny Belushi and Heather Whitney. Between bites of mac & cheese the actress dished to PEOPLE about all-things fashion. Reese reveals that in over-the-top L.A. it’s actually pretty difficult to find kids’ clothes that appeal to more traditional tastes — hence, her love for Poppy. “You’re not going to find a python print bikini for your baby here!” she laughs. “It’s the classic styles that are hard to find in L.A. It’s a lot of rock n’ roll T-shirts with skulls, which I think is a little morbid for a six-year-old!” And it looks like Reese’s fashion sense is genetic. “Ava loves to wear matching mom and daughter outfits,” she says. “I picked up little red peasant blouses for both of us that looks cool on me and cute on her. And my son loves everything orange! I already bought everything in the store that’s orange.” But no shopping sprees on Mother’s Day, at least. “Every year is different, of course, but there are always a lot of secret plans going on. But I know it’ll involve either dry toast with strawberry jelly or dry toast with orange jelly!” Sounds pretty sweet.

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Reese Witherspoon announced her role as the honorary chair of the Avon Foundation last year, and today she appeared before the United Nations to help the beauty giant announce their partnership with the United Nations Development Fund for Women. Reese is not only the spokeswoman but has helped introduce the Women’s Empowerment Bracelet, which she proudly modeled today at the U.N. You too can get one of these silk and siver bracelets for only $3. Net proceeds of $2.25 from each bracelet go directly to create a new Avon Empowerment Fund. The first $500,000 from bracelet sales will be matched by the Avon Foundation for a total donation of $1 million to UNIFEM for projects that will empower women around the world. Join Reese in supporting women’s rights about the world by clicking here to buy a bracelet for yourself or a woman in your life.