Paris Hilton

Courtesy Parlux Fragrances

The Fifi fragrance award-winner has just announced that she is adding a sixth scent to her perfume empire. Siren by Paris Hilton is a tropical floral fragrance with notes of vanilla bean and creamy musk produced through Parlux Fragrances. Inspired by the seductive creatures of ancient Greek mythology whose enchanting music lured sailors to their death, Paris poses as a mermaid and adds sophistication and modern glamour to the myth. “Siren is all about being sexy in a playful way. I feel irresistible as a mermaid,” Paris explains of the image. “What girl doesn’t want to have fun being a fantasy creature that men can’t resist?” And this isn’t the first time the heiress has dressed like a mythical character. For her last fragrance, Fairy Dust, she donned wings to put a sexy spin on the pixie. But with Paris’s long golden locks, glowing tan and glittering costume, we think she makes the perfect mermaid. Siren by Paris Hilton Collection will arrive in stores July, with a 1.7 oz. eau de parfum spray starting at $45 a bottle. Tell us: What do you think of Paris Hilton’s newest fragrance ad?

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Paris Hilton is never shy about changing up her look — especially when it comes to hair. But while the famous blonde constantly shifts between updos and loose hair, ponytails, chignons and shag dos — to name just a few of the styles she’s shown off in the past couple months only — one thing usually remains the same: her love of sexy volume and length. That’s why we were surprised to see the heiress turn up at InStyle’s Golden Globes after party last night with this short and sleek bob, which reminds us of a cut she had in her teenage years. Tell us: Do you think that Paris should stick her new shorter look, or should she go back to her longer locks?

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A little rain didn’t stop the fashionistas from celebrating the unveiling of the D&G flagship store on Robertson Boulevard, benefiting Art of Elysium. Lauren Conrad planned ahead for the chilly night. “I wanted to wear tights, so I asked for a mini.” she tells PEOPLE of her black chiffon cocktail dress, which she paired with a Top Shop hair bow. Conrad says she has yet to decrease her shopping budget. “For me I’m cutting back everywhere except for shopping. I think being a designer I want to continue to support them right now. I think it’s a really scary time but if people stop spending it’s only going to get worse.” Jennifer Morrison, in a black velvet mini cocktail frock, had her own strategy to keep from shopping. “I’m trying not to look. I’ve already spent way more money in D&G stores than I ever should!” she says. But the 6,136-square-foot store contained plenty of temptation for the House actress. “In here they have space to really show the whole collection, which is so nice,” Morrison says. And Ginnifer Goodwin, also in all black, pointed out the “convenient” location. “Robertson definitely has its own following as a street. It’s a younger, hipper Rodeo,” says the actress, who chatted with host Rachel Bilson inside. Sister act Paris and Nicky Hilton chatted and happily posed for photos on the red carpet. D&G devotees also included some men, like Danny Masterson, who spun tunes under his moniker DJ Momjeans; Corbin Bleu, who chatted with Rumer Willis; Joel Madden, who hung tight with girlfriend Nicole Richie; and Golden Globe nominee Kevin Connolly who wants the fashion house to dress him for the big day. “It’s already a done deal. They’re always the nicest.” – Jenny Sundel

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Before jetting back to the U.S.A. (she left London yesterday), Paris Hilton made sure to stock up on some British favorites. The heiress — who spent a month in London shooting her British Best Friend reality TV show — hit the boutiques in Notting Hill with pals Lamis Khamis and Sam Pemberton of Secret Circus Clothing, which launched earlier this year — Hilton has been spotted in London wearing the label’s $1,000 “Royal Highness” sweater. The trio hit celeb favorite Coco Ribbon, where Hilton’s haul included the shop’s own brand cashmere berets and wrist warmers, a black “Lexi” top, a $650 floor length blue silk chiffon “Saskia” dress, a $698 short blue flapper “Fringe” dress, a $430 tiered blue one-shouldered “Manhattan” dress, a $470 little black “Garbo” dress, and a $630 pewter sequin “Twinkle” dress. She also picked up a pair of $312 Love from Australia classic black long Ugg boots. She then hit Questionair, where she picked up more dresses and Secret Circus cashmere hoodies. Then the shopped-out heiress and pals hit Bumpkin restaurant and relaxed over a two-hour lunch. -- Courtney Rubin

Courtesy Parlux

Paris Hilton’s fifth addition to her fragrance empire, Fairy Dust, won’t be hitting stores until the middle of next month, but the reality star is giving PEOPLE an exclusive first look at the new images from her print campaign. The ads for the pink peony, orange blossom, gardenia and vanilla creme scent feature a winged, wand-wielding Paris playing a real-life fairy, and ask, “Do you believe in fairy tales?” Tell us: What do you think of Paris’s new fragrance campaign? Will you consider buying her latest scent?

Dan Steinberg/AP

Slip on your Paris Hilton Footwear stilettos, spritz on some Can Can, and get ready for another opportunity to replicate the heiress’s signature L.A. style. At a private party in Malibu this weekend, Paris Hilton unveiled her latest business venture: interchangeable hair extensions created in partnership with Sally Beauty and Dreamcatchers. As models strutted on the catwalk to the reality star’s own tunes in front of a crowd that included Nicky Hilton, David Katzenberg and Stephen Dorff, Paris revealed “The Bandit”, a revolutionary design which features a headband adorned with 100% polyester fiber hair extensions affixed with Velcro so you can mix and match headbands and hair styles. There are eight shades to choose from — including Paris Blonde, of course — and three lengths that range in price from $70 to $80, which can be curled, blow-dried and flat-ironed to suit whatever mood strikes you in just minutes flat. Order yours here at parisandsally.com. Tell us: Will you try out Paris’s new hair extension line?

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If there’s one thing Paris Hilton is obsessed with — aside from her menagerie of furry pets and rock star boyfriend, of course — it’s fashion. Not content just wearing the latest look, the heiress has built up a mini-empire of numerous lines of clothing and accessories. PEOPLE caught up with the reality star at the Macy’s Vegas launch of her latest venture, Paris Hilton Footwear. “I love shoes and I think every girl loves shoes,” she explains of her choice to branch out into pumps and flats. “I already have clothing and purses and watches and other fashion accessories so I thought it would be perfect to dress head to toe in me!” Aside from being her very own muse, the jetsetter finds easy inspiration all around her. “Just from traveling all around the world and going to fashion shows and being in Saint Tropez and seeing different shoes everywhere, you feel inspired. So, when I go down and have my design meetings I know exactly what I want in a shoe.” Fortunately for her fans, Paris Hilton Footwear isn’t all style and no substance — the star also kept comfort in mind. “They have a little heart padding which no shoe has, so with the pads the bottom of your feet are really comfortable and you can dance all night long in them.” And you don’t need Paris’s trust funds to buy them — the shoes will retail for $59-$195. Tell us: Will you consider stepping into Paris’s shoes?