When Nicole Richie went purple, we had a lot of questions, like: How? And why? And can we pull that off? Now we’ve got the answers — at least to the first two (jury’s still out on the third) courtesy of Danny Moon, the colorist behind her technicolor transformation.
And as it turns out, that first Photoshopped pic of Richie with lavender locks had a lot more to do with the change than we realized. “Nicole posted a picture on Instagram … of her with purple hair. The image was Photoshopped and never actually happened, but she looked great and received nothing but positive feedback after posting,” Moon says. “This planted the seed, so to say. Thanks, Instagram!”
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Once all the Instagram love convinced her to give the color a shot, she called hairstylist Andy Lecompte, who in turn invited Moon (the Pravana guest artist at Lecompte’s L.A. salon) to come in and change her color. Moon used the line‘s Chromasilk Vivids in Violet and Pastels in Mystical Mint for that just-right purple shade to match the one in her Insta pic.