They’ve heard the Top Model comparisons. They know they’re facing stiff competition from the 1.2 million other reality shows on TV. But the ladies of The Face — Naomi Campbell, Karolina Kurková and Coco Rocha — are ready for the ratings battle. Hey — they have survived in the fashion world, after all.
“When you want the best, you’ll do anything to have the best,” Campbell tells PEOPLE of the guest designers and photographers appearing on the show. “I’m very proud of … the level of our show.”
Are you on the fence about watching the series? Here are five reasons why we think you should check out the premiere:
1. It follows the addictive format of The Voice. Instead of judging aspiring models and sending them home (though there will still be eliminations), Campbell, Kurková and Rocha are mentoring the women. “I always felt, being in this industry for so long, that it was my responsibility to share,” Kurková tells PEOPLE. “Being a successful model isn’t just about being pretty and tall — you have to be a businesswoman, know your craft, have a sense of style … we’re teaching the ropes of the industry.”
And just like on The Voice, The Face contestants will often get to choose their mentor, which makes for dramatic twists. “If there are two mentors who want to have the same girl, it’s up to that girl,” Rocha explains to PEOPLE. “And that’s where the fun begins.”