Mary-Kate & Ashley Olsen

Lucas Jackson/Landov

We’re all for a little style experimentation, but when we spotted beauty mavens Ashley and Mary-Kate Olsen at MoMA’s Film Benefit honoring Tim Burton this week in New York we were more than a little perplexed. We’d gotten used to Mary-Kate being the style risk-taker and her twin Ashley taking a more conservative approach. But the duo played with our expectations, with Ashley adding rainbow stripes to her hair and her sister going as bold as ever with the deepest red lips around. Tell us: What do you think of the sisters changing it up? What’s the boldest look you’ve tried in the name of beauty?

CW

When Mary-Kate and Ashley Olsen first launched their mens collection for Elizabeth and James, we knew it was only a matter of time before Hollywood’s sexiest guys caught on. And it didn’t take long! Elizabeth and James for Men has been popping up all over Gossip Girl. Just this week, Dan Humphrey (played by Penn Badgley) wore the Elizabeth and James Easy V Cashmere Sweater during his now infamous threesome scene. And that wasn’t the first time Mary-Kate and Ashley Olsen’s designs landed in the steamy television show. Dan wore two Elizabeth and James designs the week before the threesome, and last month Chuck Bass (played by Ed Westwick) sported an Elizabeth and James suit. Looks like Gossip Girl’s heartthrobs have found a brand they can depend on!

Read all the latest Gossip Girl news in PEOPLE.COM’s TV WATCH!

Courtesy of JCPenny

After just adding sunglasses to their high-end line, The Row,Mary-Kate and Ashley Olsen are already announcing the next addition to their fashion empire: a juniors collection for JCPenney! Olsenboye will be a line of casual sportswear and accessories inspired by teen trends from cities around the world with each new collection highlighting a different city and providing customers with fun, spirited and edgy styles that will constantly change. “Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement. Ashley adds, “Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices.” And affordable, Olsenboye certainly is. The collection, that will include denim, bottoms, tops, dresses, skirts, shorts, jackets ranging in size from 0-15, plus handbags and shoes, will retail from just $20-$50! A preview collection will be available for a limited time at select JCPenney stores and jcp.com starting November 6, followed by the full launch in February 2010. So far, we like what we see! Tell us: What do you think of Mary-Kate and Ashley Olsen’s line for JCPenney? Will you buy it?

Ace Pictures

Mary-Kate and Ashley Olsen have made oversize shades a signature part of their style, so it’s no wonder that the superstar designers have chosen to add vintage-inspired shades to their luxury label The Row. And though The Row’s sunglass collection won’t be hitting stores until spring, Mary-Kate is already showing it off. The designer secretly debuted an oversized square frame — one of four styles that make up the collection — at the Burberry runway show during London Fashion Week. The other three styles include a classic metal aviator, vintage-inspired brow-line and a pair of round shades taken from the ’60s, according to WWD. “We’re testing the market first and obviously these are four very different silhouettes, so we’re seeing what people are responding to and we’ll open up a couple more silhouettes for fall,” Ashley tells WWD of the collaboration with Linda Farrow Eyewear, who is already responsible for Bernard Wilhelm, Dries Van Noten and Jeremy Scott’s edgy eyewear. Mary-Kate and Ashley have already made a mark in the accessories market with jewelry and shoes for their contemporary label, Elizabeth and James, but adding sunglasses proved to be a new challenge for the designers. “Designing eyewear was definitely more complicated than we thought, and of course, we wanted to be extremely hands-on,” Mary-Kate tells WWD. Sunglasses for The Row are expected to hit high-end department stores for spring with prices ranging from $325- $390. So far, we love what we see! Tell us: Will you buy sunglasses from The Row?

David X. Prutting/Patrick McMullan/Sipa

New York City’s much anticipated Fashion’s Night Out lived up to the hype, especially for the screaming fans and shoppers who made their way up to famed department store Bergdorf Goodman on Fifth Avenue to catch a glimpse of Victoria Beckham, Mary-Kate and Ashley Olsen. Lines to get into the luxury store stretched around the block and inside was just as packed. Victoria, clad in thigh-high Gucci boots and a neon mini dress, arrived around 7:30 PM to pose for pictures and sign Fashion’s Night Out T-shirts, telling PEOPLE on her way out, “It was great. It was really great.” Meanwhile, Mary-Kate and Ashley took a break from designing successful lines Elizabeth and James and The Row to work as bartenders on the 7th floor. Marli Milask, a lucky shopper who got an Olsen-mixed martini, tells PEOPLE, “It’s not that strong, but it’s good. We waited an hour to get inside and just see them for ten minutes, but it was worth it. They were very nice, just pouring drinks and handing them out.” And though the scene at Bergdorf’s was mayhem, one of the bartenders who worked beside the Olsens tells PEOPLE that the famous designers weren’t phased. “It was very relaxed. We were making a vodka and pomegranate drink. We mixed a couple of hundred drinks together. They’re very hard workers. Very nice.” Click here to check out where the other stars spent Fashion’s Night Out, and be sure to follow us on Twitter at Twitter.com/StyleWatchMag for all the latest Tweets from the Fashion Week! Tell us: Where were you on Fashion’s Night Out?– reporting by Jeffrey Slonim

SEE ALL THE STARS OUT AT FASHION’S NIGHT OUT HERE!

Bill Davila/Startraks

Junko Kimura/Getty

Hollywood stormed Tokyo this weekend for a see-and-be-seen party at cutting-edge fashion boutique Opening Ceremony. The shop’s co-founders, Humberto Leon and Carol Lim, were on hand to greet their stylish guests, which included actress Kirsten Dunst, designer Alexander Wang and Greek shipping heir (and former flame of Paris Hilton) Stavros Niachros. Designing sisters Mary-Kate and Ashley Olsen were hard to miss at the event in their tulle animal ears — mouse for Ashley and rabbit for Mary-Kate — while they signed garments from their own label The Row. Even SNL star Andy Samberg was there, and joked to WWD, “I come to Tokyo once a week. I have a lot of stocks out here…I’m mainly just here on business.” Contented guests sipped sake from wooden cups while taking in the collections. The night ended on a fashionable high-note with revelers heading to an after-party at the Liquid Room, where The Strokes’ Julian Casablancas gave an exclusive preview of his first solo album.

Jeffrey Mayer/Wireimage

Mary-Kate and Ashley Olsen may have achieved childhood superstardom by acting, but the 23-year-old twins are now making headlines for their fashion business — specifically in an in-depth article in the New York Times about the success of their Elizabeth and James and The Row clothing lines. “I decided at 18 that I don’t really want to do this anymore,” Ashley told the New York Times of acting. ” I wanted to explore other things, and with that came The Row.” A high-end line of basics, The Row is described in the article as “perfect” by both Julie Gilhart of Barneys and Jim Gold of Bergdorf Goodman. “I think the way to think about The Row is that it offers the perfect blank — the perfect schoolboy blazer, the perfect leather leggings, the perfect peacoat,” enthuses Gold. And it’s not selling based on the star’s names. Ashley admits, “The customer who buys the clothes almost never knows we’re involved.” But both Ashley and Mary-Kate are very hands-on with the lines, with Ashley explaining, “for us this experience in fashion has been amazing.” Read more on Mary-Kate and Ashley’s budding fashion at nytimes.com.