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Feb 13 2012 09:00 AM ET

Exclusive Look: Meet the New Material Girls!

Material Girl Ads
Courtesy Material Girl

They really are lucky ladies: Samantha Titus, Katrina (Tina) Arandjelovic and Kimberly Perry are the brand new faces of Madonna and Lourdes Leon‘s beauty and clothing line, Material Girl. The girls beat out thousands of wannabe catwalkers in the brand’s “Lucky Stars” model search, and were handpicked by the mother-daughter duo to front the line.

“We set out to find someone who embodied the Material Girl lifestyle: a free-spirited girl with an interest in fashion, who isn’t afraid to express herself and let her true personality shine through,” Madonna and Leon said in a statement. “It came down to three girls who we absolutely loved and felt were true Material Girls, so we decided to make all of them winners.”

The ladies’ first ads, seem here, were shot in a New York City studio (Kelly Osbourne and Leon were both on set) and will debut in magazines, online and in stores later this month. The girls — who each won $5,000 in addition to the job — range in age from 19 to 21 and came from California, Illinois in New York. One runner-up, Briana Herrera, was named special correspondent for Material Girl and will blog on behalf of the brand.

Feb 10 2012 11:15 AM ET

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Buzz: Lourdes Leon Shaves Her Head

Lourdes Leon Shaved Head
Splash News Online; Inset: Startraks

Leave it to Madonna‘s daughter to try a cool new look! Lourdes Leon stepped out on her way to school in New York Thursday, sporting a funky new half-shaved do. The stylish 15-year-old — who’s had long dark hair forever — had her hair up in a bun, bringing extra attention to the edgy style.

Leon hasn’t made drastic changes to her hair before, though she’s toyed with the idea. “I want royal blue hair but not a streak, like my entire head,” the teen designer wrote on her blog in December of 2010.

But at the time, she wasn’t so sure she’d get away with the change. “I read this blog aloud to my mother,” she continued, “and she is sitting here staring at me with no expression on her face, as if she doesn’t approve of it!” Wonder if Madonna gave this cut the OK? Tell us: What do you think of Leon’s look?

SEE THE STARS’ WACKIEST WINTER HAIRSTYLES

Hair,
Madonna

Feb 06 2012 12:00 PM ET

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Madonna’s Over-the-Top Super Bowl Looks: All the Details!

Madonna Halftime Show Super Bowl 2012
Kevin Mazur/WireImage; Frank Micelotta/PictureGroup

Her halftime show scored mixed reviews (full disclosure: we loved it!) but Madonna‘s Super Bowl Sunday style was a total touchdown. The Material Girl performed a series of hits in an elaborate black-and-gold wardrobe made by Givenchy’s Ricardo Tisci (accented with megawatt earrings by Bulgari) and seamlessly transitioned between looks.

Madonna started her performance in a gold cape hand-embroidered with gold metal cut-out pieces, studs, crystals, sequins and paillettes, lined in a leopard-print chiffon. She paired that with a gold, crystal-covered hat. She then changed — on stage! — into a black mini-dress (top left) with a black python hand-studded and hand-embroidered belt with removable matching flaps. (The guys of LMFAO — who wore Beats by Dr. Dre headphones studded with 114 carats of Graff diamonds — peeled that off of her after their cameo.)

For the “Like a Prayer” finale — which featured Cee Lo Green — the singer covered up in a silk cady black coat hand-embroidered with black sequins and micro pearls (top right). Throughout the performance, she also wore hand-embroidered nappa leather gloves and killer black boots.

Jan 17 2012 12:00 PM ET

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Madonna’s ‘Battle’-Ready Fashion ‘Secret’

Madonna Golden Globes Fashion
Steve Granitz/Wireimage

At Sunday’s star-studded Golden Globes, Madonna took home the award for best original song, effectively dissed Ricky Gervais and looked majorly glam in second-skin Reem Acra … but her stay-sexy secret is a lot more basic than you’d think.

“I’d say my fishnets, but I am not wearing any tonight, so that’s kind of a lie,” she told reporters backstage at the Globes before declaring, “Victoria’s Secret underpants” as her wardrobe necessity. (Tweezers are her travel beauty must, she added.)

Undergarments aside, the Queen of Pop relies on dancing to keep her sinewy body in tip-top shape. “The best thing for your bum is dancing, and I can do plenty of that,” she joked.

Madonna’s take-no-prisoners attitude even affects her styling decisions. “I am wearing a dress by a designer named Reem Acra, and I love it,” she gushed of her bodice-topped gown. “I feel like I am wearing chain mail and I am ready to go to battle.”

–Justine Harman, with reporting by Oliver Jones

IT’S NOT OVER YET! REVISIT PEOPLE’S BEST DRESSED AT THE GOLDEN GLOBES!

Dec 15 2011 06:00 PM ET

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Kelly Osbourne ‘Sad’ to Be Parting Ways with Material Girl

Kelly Osbourne for Material Girl
Courtesy Iconix

Guess you can’t live in the material world forever. Kelly Osbourne is signing off as the face of Madonna and Lourdes Leon’s tween clothing line, Material Girl. The reality star is currently on the hunt for her replacement, helping out with a nationwide search to find the next face of the brand.

“I’m sad, but I’m really excited to help pick the next girl and that I got to be a part of this process,” she told PEOPLE at a Material Girl model casting in New York on Monday.

“Kelly was at every audition,” Leon added. “I was only at one and I did the online stuff. It was … difficult because we only get photos and resumes.”

How does one become the next Material Girl? “They get on stage in the middle of Macy’s on a microphone in front of the mall. It’s really intimidating — really scary,” Osbourne said. “But it gave me faith in the female kind again seeing these awesome young girls on stage spilling their guts. One girl drove 20 hours!”

Dec 09 2011 06:00 PM ET

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Style News Now’s Hottest Stories of the Week

Shakira Haircut
AFF-USA; Courtesy Shakira

Which of Hollywood’s style stars had readers buzzing this week? Don’t miss our top stories!

–Shakira changes her hairstyle, chopping several inches from her mane. READ IT

–Katy Perry lets her lavender locks go and returns to almost-blonde hair. READ IT

–Ricki Lake thinks she’s found her wedding dress — a vintage gown! READ IT

–Demi Moore‘s daughter Scout Willis bares her bottom in an artsy style vignette. READ IT

–Madonna calls the Duchess of Cambridge‘s style “elegant” and “fun.” READ IT

Dec 05 2011 12:00 PM ET

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Madonna on Kate: ‘I’m a Fan of Her Style’

Madonna on Kate Middleton Gregory Pace/BEImages; Inset: Splash News Online

The Duchess can breathe easy: The Material Girl is a fan of Kate Middleton‘s wardrobe.

“She is a lovely girl with a great sense of style,” Madonna told PEOPLE at Sunday’s Cinema Society and Piaget screening of her directorial debut, W.E., in New York. “Her wedding dress by Alexander McQueen was very beautiful.”

Madonna added, “I like her choices. She’s elegant and still knows how to have some fun. I’m a fan of her style.”

Another look among the royal set that Madonna appreciates was that of Wallis Simpson — the American divorcée for whom King Edward VIII abdicated the throne of England to marry and the center of W.E., out in limited release on Dec. 9.

“She developed a style and stuck with it whether people were interested or not. I admire her individuality,” said the pop star and avid palace watcher, who “had an obsession with the royal family starting with Queen Victoria” while living in England in the mid-2000s.