Lourdes Leon

Courtesy Material Girl

Work it, Kelly! She was announced as the fresh new face of Madonna and daughter Lourdes’s juniors clothing line Material Girl in January, and now, Kelly Osbourne is rocking out in some new images from the upcoming fall 2011 campaign, called MG + NYC.
”We have both enjoyed working with Kelly and are thrilled to have her on board for the launch of the fall 2011 collection,” Madonna said in a statement accompanying the latest images. And Osbourne feels right at home working with the material mom-and-daughter duo. “I’m really enjoying being the face of Material Girl. I love being part of a brand for girls and having the opportunity to work with Lola [a.k.a. Lourdes] who has an amazing fashion instinct,” she said. “Added to that is the fact that Madonna has been a big influence on my style over the years.” For the new campaign, photographer Brooke Nipar shot Osbourne in iconic spots throughout New York City, including Times Square, Soho and Washington Square Park. The ads serve as a follow-up to Osbourne’s spring campaign for the brand, carried exclusively at Macy’s. When the ladies weren’t busy shooting the ads, they did find some time to have a little fun: Madonna, Lourdes and Osbourne got chummy around town in some fun, behind-the-scenes photos (below). Tell us: What do you think of the latest Material Girl campaign? —Kim Peiffer

Courtesy Material Girl

CAN YOU GUESS THE STAR BARGAIN?

• Celebrity Ad Campaigns,
• Fashion,
• Kelly Osbourne,
• Lourdes Leon,
• Madonna

Courtesy Iconix

In her ads as the new face of Madonna and daughter Lourdes Leon’s clothing line, Material Girl, Kelly Osbourne is showing off her colorful side — and both Kelly and Lourdes are talking to PEOPLE about their fashion favorites for the upcoming spring season. “The military jacket. I love that and I put it with a bunch of badges on it to make it my own, too,” Leon said recently, whereas Osbourne points to the accessories. “The shoes–there’s a pair of nude heels that I’m really obsessed with,” Osbourne gushed. “There’s so much stuff in it that’s so me and what I wear. There’s a leopard dress that I get to wear next that I’m excited about. I love prints,” she said. When it comes to clothes for warmer weather, it’s shorts for spring that are all the rage for the girls. “I’m like obsessed with them,” said Lourdes. But one of the greatest things about the line, Osbourne observes, is that it’s accessible to everyone. “There’s not many other companies besides Material Girl that do clothes at an affordable price that are high fashion and [are] what people see in the magazines and can emulate themselves without having to go and spend $1000 on a dress,” she said. And one of the most important aspects of the line for 14 year old Lourdes was making sure that other girls her age could buy great clothes without breaking the bank. “I don’t go out and buy all of these expensive [clothes]…so it’s good for my friends. It’s good for everybody and it’s good clothing, too.” Shop the line only at Macy’s and macys.com, and read more from Lourdes Leon and Kelly Osbourne in this week’s issue of PEOPLE! —Kim Peiffer; reporting by Pamela Edwards-Christiani

Courtesy Iconix

• Celebrity Ad Campaigns,
• Celebrity Designer,
• Kelly Osbourne,
• Lourdes Leon

Matt Baron/BEImages; Bryan Bedder/Getty

Madonna and her daughter have chosen a new muse, and it’s none other than Kelly Osbourne. Madonna and daughter Lourdes’ fashion line, Material Girl, announced the news via their Twitter page that Osbourne will be a part of the clothing line for teens, which the mother-daughter duo debuted last summer. “Material Girl is thrilled to confirm that @MissKellyO is the new face for 2011! Details on this exciting new campaign in the upcoming weeks!” Osbourne will become the second celebrity spokesperson for the line; Taylor Momsen was the line’s first famous face. Tell us: What do you think of Kelly Osbourne as the new face of Material Girl? –Kim Peiffer

• Celebrity Ad Campaigns,
• Kelly Osbourne,
• Lourdes Leon,
• Madonna