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Lourdes Leon

May 23 2012 08:30 AM ET
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Georgia May Jagger Is the New Face of Material Girl

Madonna Material GirlCourtesy Material Girl

Pop-star offspring unite! Georgia May Jagger, daughter of legendary musician Mick Jagger, is the new global face of Material Girl — Madonna and daughter Lourdes Leon‘s clothing line.

“To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing,” Jagger tells PEOPLE. “I’ve always admired Madonna’s style and I’m thrilled to be working with them.”

Previous celebrities to star in the mother-daughter’s brand campaign include Kelly Osbourne, Taylor Momsen and three “real girls.” (Earlier this year, the juniors line hosted a model search to find its next faces.)

This isn’t Jagger’s first modeling gig; she’s graced the pages of several fashion glossies, including Vogue, Harper’s Bazaar and ELLE.

The Material Girl line is available exclusively at Macy’s stores and online at macys.com.

–Jennifer Cress

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Apr 17 2012 12:00 PM ET
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Madonna’s Next Move? Possibly a Men’s Fragrance

MadonnaKevin Mazur/WireImage

At Macy’s Herald Square in New York last week to celebrate the launch of her first fragrance, Truth or Dare, Madonna was already thinking about future product plans.

“I think it would be good to do a men’s fragrance,” she told WWD after revealing that she already has a second women’s scent in the works. “I love musk and amber and woody kind of fragrances on men. I love the smell of whiskey. I can’t drink it, it’s too strong, but it smells amazing.”

However, developing her very first fragrance was time-consuming enough. “Every time I tried to create the scent I was looking for, it never reached the stage where I thought it was good enough, or I was told that the ingredients would be impossible to re-create in a mass way,” she explained. “It never smelled as good as I wanted it to. And if I’m not going to wear it, I’m not going to sell it. So, I finally was able to create, with my partners, a fragrance that I could stand behind.”

Truth or Dare even passed the hardest test — earning approval from Madonna’s daughter, Lourdes. “She is a very opinionated young lady, and she likes this perfume,” the star said happily.

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Feb 13 2012 09:00 AM ET
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Exclusive Look: Meet the New Material Girls!

Material Girl Ads
Courtesy Material Girl

They really are lucky ladies: Samantha Titus, Katrina (Tina) Arandjelovic and Kimberly Perry are the brand new faces of Madonna and Lourdes Leon‘s beauty and clothing line, Material Girl. The girls beat out thousands of wannabe catwalkers in the brand’s “Lucky Stars” model search, and were handpicked by the mother-daughter duo to front the line.

“We set out to find someone who embodied the Material Girl lifestyle: a free-spirited girl with an interest in fashion, who isn’t afraid to express herself and let her true personality shine through,” Madonna and Leon said in a statement. “It came down to three girls who we absolutely loved and felt were true Material Girls, so we decided to make all of them winners.”

The ladies’ first ads, seem here, were shot in a New York City studio (Kelly Osbourne and Leon were both on set) and will debut in magazines, online and in stores later this month. The girls — who each won $5,000 in addition to the job — range in age from 19 to 21 and came from California, Illinois in New York. One runner-up, Briana Herrera, was named special correspondent for Material Girl and will blog on behalf of the brand.

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Feb 10 2012 11:15 AM ET
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Buzz: Lourdes Leon Shaves Her Head

Lourdes Leon Shaved Head
Splash News Online; Inset: Startraks

Leave it to Madonna‘s daughter to try a cool new look! Lourdes Leon stepped out on her way to school in New York Thursday, sporting a funky new half-shaved do. The stylish 15-year-old — who’s had long dark hair forever — had her hair up in a bun, bringing extra attention to the edgy style.

Leon hasn’t made drastic changes to her hair before, though she’s toyed with the idea. “I want royal blue hair but not a streak, like my entire head,” the teen designer wrote on her blog in December of 2010.

But at the time, she wasn’t so sure she’d get away with the change. “I read this blog aloud to my mother,” she continued, “and she is sitting here staring at me with no expression on her face, as if she doesn’t approve of it!” Wonder if Madonna gave this cut the OK? Tell us: What do you think of Leon’s look?

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Dec 15 2011 06:00 PM ET
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Kelly Osbourne ‘Sad’ to Be Parting Ways with Material Girl

Kelly Osbourne for Material Girl
Courtesy Iconix

Guess you can’t live in the material world forever. Kelly Osbourne is signing off as the face of Madonna and Lourdes Leon’s tween clothing line, Material Girl. The reality star is currently on the hunt for her replacement, helping out with a nationwide search to find the next face of the brand.

“I’m sad, but I’m really excited to help pick the next girl and that I got to be a part of this process,” she told PEOPLE at a Material Girl model casting in New York on Monday.

“Kelly was at every audition,” Leon added. “I was only at one and I did the online stuff. It was … difficult because we only get photos and resumes.”

How does one become the next Material Girl? “They get on stage in the middle of Macy’s on a microphone in front of the mall. It’s really intimidating — really scary,” Osbourne said. “But it gave me faith in the female kind again seeing these awesome young girls on stage spilling their guts. One girl drove 20 hours!”

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Sep 29 2011 10:30 AM ET
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Material Girl Turns 1! Lourdes Leon Celebrates Her Baby’s Big Birthday

Madonna, Lourdes, Material GirlCourtesy Iconix

Most people don’t remember their first birthday party. But for Material Girl designer Lourdes Leon the occasion — her brand’s first birthday — was unforgettable.

“It feels so great,” she told PEOPLE recently during the bash at Macy’s in New York. “I never thought it would get this big and it makes me really proud, and my mom is really proud, too.”

Mom Madonna has said she lets Leon do “most of the work,” but the brand’s face, Kelly Osbourne, says the superstar singer contributes, too. “[Leon] and Madonna do everything and that really reflects in the styles you see coming down the catwalk … it makes me really proud as well, because the line just keeps getting better and better,” she told PEOPLE.

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Aug 18 2011 04:30 PM ET
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Lourdes Leon Picks Her Material Girl Beauty Faves

Lourdes Leon Material Girl Beauty
Courtesy Material Girl

What do teenagers love? According to 14-year-old Lourdes Leon, it’s fresh and fruity scents, dramatic nail polish colors and of course, pretty party dresses.

The budding designer, who oversees Macy’s Material Girl line with mom Madonna, recently unveiled the latest offerings for the brand, including more denim, party dresses, outerwear, lingerie and makeup.

“I really like the vanilla body lotion,” she told PEOPLE while experimenting with some of the beauty buys. “It smells really good, fresh, like you just rubbed vanilla essence all over you … which is good!”

Another favorite? Labyrinth nail enamel. “I think it’s cool,” she said of the sheer, sparkly polish she was sporting that day. “You can wear it to school without it being overly bright, which is nice.”

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