There are days when the only thing that can get our butt to the gym is a really cute workout outfit, which means that we’re always looking out for stylish, affordable gym gear to aid in that endeavor. Luckily, our cool-girl style crush Kate Hudson is entering that market with some flirty, fun designs for her new line, Fabletics (she’s the co-founder). And we’ve got the exclusive first look at her collection, which will be available Oct. 1 at Fabletics.com.
As part of the JustFab team (you’ve already coveted their stylist-approved shoes and handbags and cooed over Christina Applegate’s FabKids picks), Hudson is committing to bringing on-trend and well-priced fitness apparel directly to your home. And though this is just her latest foray into the style realm (she’s an Almay spokeswoman and recently designed a capsule collection for Ann Taylor, for which she’s also the face), Hudson sees it as just another facet of her creativity.
“I wouldn’t say I’m looking at this venture as a new career by any means,” she tells PEOPLE. “The whole design process is something I’ve always enjoyed being a part of and it’s a way to channel my creativity that is totally different from acting.”
She appreciates the opportunity to reach a variety of women with cute and high-performance pieces that don’t require canceling your gym membership to save up for. “What’s most exciting to me is that our line can be available to everyone. I love that it’s high-quality, hip and affordable,” she says. “It is definitely a fun and exciting way to reach more women with a positive message about living out their passion and focusing on something in their own lives to motivate them in new directions.”
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