Justin Timberlake

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Who hasn’t dreamed of strolling by the Eiffel Tower at night with Justin Timberlake? While we may not get to experience it firsthand, we will soon see it on TV. Timberlake, spokesperson for Givenchy’s Play, has been in Paris this week secretly filming his first commercial spot for the luxury manufacturer’s men’s fragrance. Beginning at midnight for two nights, the singer has been shooting what one source describes to PEOPLE as “a romantic adventure. This storyline has Justin and his girlfriend (an unidentified actress) come running across the grass of the Champs de Mars to the Tower. They make their way into the Tower through the South entrance and up the staircases to the first level. There, he strolls the balustrades overlooking the city and playfully climbs the girders of the Tower. Those last scenes, will be done on the second level,” source addeds, “and by stuntmen.” The spot is Justin’s first for ‘Play’ fragrance, Givenchy tells PEOPLE, and the 60-second spot will debut on European television only “beginning early 2010.” During an all-night Thursday morning shoot, early risers caught Justin in a tuxedo and soft hat still filming at dawn in the arc-lit gardens at 7 a.m. surrounded by a 40-50 person crew. “Our storyboard shows 30 different set ups (camera positions and angles),” one filmmaker told PEOPLE, “so there’ll be a lot of moving about. He works quickly though…” Not quickly enough — we can’t wait to see the finished product! –Peter Mikelbank

Courtesy of Givenchy

You saw Justin Timberlake’s sexy ad for Givenchy’s Play, and now, courtesy of Givenchy, you can go behind the scenes of his photoshoot! Click here to watch Justin charm the camera (and everyone who watches) at playgivenchyvideo.com, and click here to read what Justin had to say exclusively to PEOPLE about scents and sex appeal.

Courtesy of Givenchy

Do you want to know what Justin Timberlake smells like? Well, chances are these days, it’s Givenchy’s men’s scents Play and Play Intense, which the singer signed on to be the face of last year. With his magazine ads breaking in the U.S. in September magazines, the singer dished on his own scent preferences exclusively to PEOPLE. So what smells good to the sexy star? “The greatest scents in the world are pheromones,” he confides. “Just the actual smell of a person’s skin.” But that doesn’t mean that he hasn’t worn his own fair share of fragrances. “I was 13 or something. I thought [Polo fragrance] was cool. I remember when [ck One] was, like, a big deal. Everybody from my school smelled exactly the same.” No more generic scents for Timberlake, though. Although the Givenchy’s scents don’t bear JT’s name, he admits to having a hand in creating the scent. “I think the way we did [it] was kind of cool,” he says, “because [I got ] to pick notes. I’m not a scientist, I won’t be in there doing the chemistry or mixing the chemicals, [but] I really enjoyed the process of working with Givenchy and getting involved in the actual fragrance. It means more to you. It feels more personal. I actually wear it,” he says. But the big question is, what does girlfriend Jessica Biel think? “I get a lot of compliments [from her] when I wear it,” he says. Sometimes, though, even the sexy face of a fragrance brand prefers to go all-natural. “I actually like my own funk smell sometimes,” he says. Buy Play at macys.com, $53 for a 1.7 oz. EDT. Tell us: What do you think of Justin’s Play ads? Will you try the fragrances?

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While Justin Timberlake’s face has graced the ad campaigns for Parfums Givenchy men’s fragrances, Play and Play Intense, in Europe for almost a year, don’t count on him launching his own signature scent anytime soon. WWD caught up with the multi-tasking superstar who says “there’s some level of narcissism you have to put in check” to do one. So while we won’t get to see Justin bringing sexy back for his own sake, his Givenchy fragrance campaign will be launching stateside this fall. The ads for Play and Play Intense, shot by Tom Munro, will break in September fashion, beauty and lifestyle magazines — and we can’t wait! And even though the rest of Hollywood seemingly jumps into the fragrance business, Justin is content just fronting the campaigns — for now. “I don’t know that I would be completely comfortable with a my-name fragrance,” he tells WWD. “It feels like cheating, almost. It doesn’t seem like you’re creating anything.” But don’t rule out a more personal fragrance from Timberlake. “I could see doing a William Rast fragrance, but that’s as far as I think I’ll take it.” Check out more of what Justin had to say in today’s WWD and be on the look out for his Givenchy ads come fall. Tell us: Are you excited to see Justin’s sexy Givenchy ads?

Richard Young/Startraks

Justin Timberlake might be a global superstar when it comes to his music, but until now, he has only touched the fashion world Stateside. Already an successful line on American shores, Justin has taken his William Rast clothing line across the pond to London. Joined by best friend and co-founder Trace Ayala, the duo staged an in-store runway show at British department store Selfridge’s to launch pop-up shops within the department store chain. Londoners can expect to see Americana classics like plaid flannel shirts, fringed leather jackets, stars and stripes tanks and tees and acid wash jeans for both men and women in the fall collection, which was shown at Bryant Park this February. So how do Justin and Trace keep it cool when deciding on women’s fashion? “The collection is really for the kind of girls we like,” Justin tells British Vogue at the event. “When creating the collection we were thinking of girls like Carré Otis, Debbie Harry; a real sexy tomboy girl who looks good without trying.” Sounds to us like he is also thinking of his muse and girlfriend Jessica Biel — Justin tells GMTV’s Lorraine Kelly that Jessica loves his line so much that “she’s constantly telling me she needs a new pair of jeans because she’s wearing them out..she’s got a nice bum, that one!” Lucky girl!

J. Graylock/JPI

When it comes to fashion, you might not think Justin Timberlake would ever find himself bereft of inspiration. But the William Rast designer has taken to his blog to reveal the street-style websites that spark his imagination. In a post entitled “Style on the Brain,” Justin offers his hand-picked selection of style blogs from all over the world, including The Sartorialist and Jak & Jil. And when Justin promises that they’re “style salvation,” we believe him! Click here to check out his favorites.

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When William Rast co-founders Justin Timberlake and childhood friend Trace Ayala brought in husband-and-wife design team Marcella and Johan Lindeberg last year, the venture became even more like an extended family. “We talk about everything. Justin is even baby-sitting our daughter,” says Johan from backstage at the line’s debut show at Bryant Park. “We have a style that we all like. The foundation is there.” And Justin feels just as much of an understanding with the Lindebergs. Says Timberlake, “We inspire each other. For instance, this season, we’re inspired by Barack Obama. I am inspired [with] where we can go with the nation. That’s why we picked the theme of ‘New America’ for the show.” Timberlake’s girlfriend Jessica Biel is “so proud” of the direction they’ve taken. “They’re clearly taking it to another level. I want the whole line,” says the actress, who often test-runs the clothing. “I always wear the stuff and say, ‘This is tight here. Or this doesn’t work for me here.’ I’m sort of a guinea pig, really.” Even their moms are in awe. Justin’s mother Lynn Harless said of her disbelief before the show, “We came from a small town in Tennessee. And our kids are doing a fashion show at Bryant Park. What happened?” — reporting by Jeffrey Slonim

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