Justin Timberlake

Getty

While Justin Timberlake’s face has graced the ad campaigns for Parfums Givenchy men’s fragrances, Play and Play Intense, in Europe for almost a year, don’t count on him launching his own signature scent anytime soon. WWD caught up with the multi-tasking superstar who says “there’s some level of narcissism you have to put in check” to do one. So while we won’t get to see Justin bringing sexy back for his own sake, his Givenchy fragrance campaign will be launching stateside this fall. The ads for Play and Play Intense, shot by Tom Munro, will break in September fashion, beauty and lifestyle magazines — and we can’t wait! And even though the rest of Hollywood seemingly jumps into the fragrance business, Justin is content just fronting the campaigns — for now. “I don’t know that I would be completely comfortable with a my-name fragrance,” he tells WWD. “It feels like cheating, almost. It doesn’t seem like you’re creating anything.” But don’t rule out a more personal fragrance from Timberlake. “I could see doing a William Rast fragrance, but that’s as far as I think I’ll take it.” Check out more of what Justin had to say in today’s WWD and be on the look out for his Givenchy ads come fall. Tell us: Are you excited to see Justin’s sexy Givenchy ads?

Richard Young/Startraks

Justin Timberlake might be a global superstar when it comes to his music, but until now, he has only touched the fashion world Stateside. Already an successful line on American shores, Justin has taken his William Rast clothing line across the pond to London. Joined by best friend and co-founder Trace Ayala, the duo staged an in-store runway show at British department store Selfridge’s to launch pop-up shops within the department store chain. Londoners can expect to see Americana classics like plaid flannel shirts, fringed leather jackets, stars and stripes tanks and tees and acid wash jeans for both men and women in the fall collection, which was shown at Bryant Park this February. So how do Justin and Trace keep it cool when deciding on women’s fashion? “The collection is really for the kind of girls we like,” Justin tells British Vogue at the event. “When creating the collection we were thinking of girls like Carré Otis, Debbie Harry; a real sexy tomboy girl who looks good without trying.” Sounds to us like he is also thinking of his muse and girlfriend Jessica Biel — Justin tells GMTV’s Lorraine Kelly that Jessica loves his line so much that “she’s constantly telling me she needs a new pair of jeans because she’s wearing them out..she’s got a nice bum, that one!” Lucky girl!

J. Graylock/JPI

When it comes to fashion, you might not think Justin Timberlake would ever find himself bereft of inspiration. But the William Rast designer has taken to his blog to reveal the street-style websites that spark his imagination. In a post entitled “Style on the Brain,” Justin offers his hand-picked selection of style blogs from all over the world, including The Sartorialist and Jak & Jil. And when Justin promises that they’re “style salvation,” we believe him! Click here to check out his favorites.

INF

When William Rast co-founders Justin Timberlake and childhood friend Trace Ayala brought in husband-and-wife design team Marcella and Johan Lindeberg last year, the venture became even more like an extended family. “We talk about everything. Justin is even baby-sitting our daughter,” says Johan from backstage at the line’s debut show at Bryant Park. “We have a style that we all like. The foundation is there.” And Justin feels just as much of an understanding with the Lindebergs. Says Timberlake, “We inspire each other. For instance, this season, we’re inspired by Barack Obama. I am inspired [with] where we can go with the nation. That’s why we picked the theme of ‘New America’ for the show.” Timberlake’s girlfriend Jessica Biel is “so proud” of the direction they’ve taken. “They’re clearly taking it to another level. I want the whole line,” says the actress, who often test-runs the clothing. “I always wear the stuff and say, ‘This is tight here. Or this doesn’t work for me here.’ I’m sort of a guinea pig, really.” Even their moms are in awe. Justin’s mother Lynn Harless said of her disbelief before the show, “We came from a small town in Tennessee. And our kids are doing a fashion show at Bryant Park. What happened?” — reporting by Jeffrey Slonim

Get the latest on Fashion Week here!

Courtesy GQ

Justin Timberlake has been as well-known for his sense of style as for his smooth dance moves, budding acting career and his platinum-selling albums. So who better to lead off GQ’s list of the most stylish men of 2009? With his William Rast line making its Bryant Park debut tonight, the star tells GQ that he knew there would be skeptics when he launched it with pal Trace Ayala. “I knew that response was inevitable,” Timberlake tells GQ, “but my buddy and I wanted to do it so bad, we were just like — screw it.” And with top designer Johan Lindeberg on board, there are even more ambitious plans for the future. I think the brand, it needs to be bigger than its founder,” Lindeberg says. “Ralph Lauren the brand, for instance, is bigger than Ralph Lauren the person. That’s when you know you’ve succeeded with something.” Asked for he sees as a style icon, Justin picks a fashion favorite: Kate Moss. Justin explains, “She looks good in anything. She would look good in one of your T-shirts, in her T-shirt, in a man’s suit, in a huge gown. She even makes nude look stylish. That, to me, is a style icon.” As for Justin’s own signature style of wearing a sharply-cut suit with sneakers, he claims that it was necessity over design. “I mean, I just put sneakers on because I couldn’t dance in the shoes I had. I couldn’t leap with just insoles and dress shoes. I would’ve hurt myself.” Looks good and feels good? That’s style we can definitely get behind. Other honorees on the GQ list include Mark Ronson, Kanye West, T.I. and Jason Schwartzman. See more at GQ.com.

Amanda Schwab/Startraks

The tents at Bryant Park may be losing superstar designers like Vera Wang and Monique Lhuillier to other venues this season, but Justin Timberlake is bringing sexy right back into the famed fashion venue. According to WWD, the star designer’s William Rast line will be making its Bryant Park debut on February 16. This show follows his acclaimed runway presentation, along with design partner Trace Ayala, at Roseland Ballroom last September. And of course, we’ll be bringing you the full scoop on the William Rast show and so many more when Fashion Week begins on February 13.

London Entertainment / Splash

With everyone from Mischa Barton to LL Cool J getting in on the current trend of star designers, there is one star who is definitely not trying her hand at designing– Jessica Biel. Despite internet rumors to the contrary, a rep from William Rast confirms to PEOPLE that it is not true that Jessica will be designing handbags for boyfriend Justin Timberlake’s denim line. Repeat, she will not be designing for William Rast. The fashion world’s loss is clearly acting’s gain. Tell us: Would you like to see Jessica Biel try her hand at design?