Justin Bieber

Coachella Style 2014: Some Pressing Questions We Have About the Festival

Apr/14/2014 at 05:38 PM ET

Coachella outfitsChris Weeks/Getty; Dome/Jones/Pacific Coast News;

Coachella style is upon us, with all the tiny shorts, crochet bikinis and facial jewelry that entails. And as we scrolled through our Instagram feeds (and received many press releases for toe rings) all weekend, we had a few questions that kept coming up. Without further ado, we present them all to you, with the hopes you can help us answer them.
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Justin Bieber's Red Suit Was Inspired By ... Frank Sinatra?

Dec/19/2013 at 11:23 AM ET

Justin Bieber outfitRichard Shotwell/Invision/AP

Justin Bieber may have declared his retirement from music, but that doesn’t mean the Biebs will ever take a day off from bringing his own unique brand of style to the world. The star stepped out at the world premiere of Justin Bieber’s Believe in a red Balmain suit and white tasseled Del Toro smoking slippers — a look that his stylist tells PEOPLE was inspired by another singer that made ladies swoon: Frank Sinatra.

RELATED: All of Bieber’s style high and low notes throughout 2013!

“I was told he’d be introducing his new artists to the world on the red carpet, so I instantly thought ‘Rat Pack’ — Justin Bieber as Frank Sinatra of course,” says his stylist Ugo Mozie. And though Bieber initially had asked for a white suit with red accents, Mozie steered things in a different direction: “As I put his look together, the red just took over. Red is powerful, sexy and masculine.”
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Justin Bieber Takes Break From Busy Havoc-Wreaking Schedule To Create Artsy Perfume Ad

Nov/26/2013 at 09:00 AM ET


Have Justin Bieber‘s latest antics had you wishing that he would just be silent and well-kempt for at least 3 minutes and 35 seconds? Then you are the exact target audience for this wordless mini-movie shot to promote his fragrance, The Key.
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New York Fashion Week Continues: See Rihanna, Miguel, The Biebs and More!

Sep/09/2013 at 04:46 PM ET

Rihanna and MiguelCourtesy Taylor Hill/FilmMagic

The weekend may be over, but New York Fashion Week’s still going strong in a big way — so we rounded up our favorite Tweets, Instagrams, Vines and Insta videos for you to check out. We love the fun pic of Rihanna, her pal Melissa Forde and Miguel at the Opening Ceremony show — and scroll down for even more celeb spottings (two words: The Biebs) and behind-the-scenes action. Any faves?

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PHOTO: Sneak a Peek at Justin Bieber's Fragrance Ad (and Win Tickets To Meet Him!)

Jul/31/2013 at 08:05 AM ET

Justin Bieber The KeyCourtesy THE KEY

Any girl knows that the key to Justin Bieber‘s heart is his Twitter. After all, that’s where he communicates with more than 42 million of his fans.

And starting at 8 a.m. Wednesday, those fans are getting access to another key — The Key, to be precise — as Bieber launches a Tweetstakes to promote his new fragrance of the same name.
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Three Huge Stars, Three Fragrance Commercials: Whose Is Your Favorite?

Jul/09/2013 at 10:33 AM ET

Ah, the sweet smell of success! That’s what Rooney Mara, Justin Bieber and Taylor Swift are experiencing with their latest fragrance spots, ranging from sultry to super-sweet. Check out the ads below, then tell us whose has you most ready to run out and pick up a bottle.
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Justin Bieber on His New Fragrance: 'It Will Unlock a Personal Side of Me'

Jun/20/2013 at 12:34 PM ET

Justin Bieber Key Fragrance Courtesy Justin Bieber; Inset: Vallery Jean/FilmMagic

So, what exactly does the key dangling off the bottle of Justin Bieber’s newest fragrance (named The Key) open? No, not the singer’s home or trailer. But don’t despair, Beliebers! You’ll be glad to hear this key will grant you access to the singer’s heart. Well, sort of.

“[The Key] will unlock a personal side of me they’ve never seen before,” Bieber tells PEOPLE exclusively, “bringing us closer than ever.” Aaand, cue the mile-long lines of fans waiting to snatch up a bottle of this stuff.

RELATED: Your Summer Fragrance Finder

“I always want my fragrances to send an uplifting and positive message,” the superstar explains of his third scent. “It’s an amazing way to connect with my fans.”

He explained that the imagery of the bottle represents something important to him: “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”
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