Justin Bieber

Justin Bieber Takes Break From Busy Havoc-Wreaking Schedule To Create Artsy Perfume Ad

Nov/26/2013 at 09:00 AM ET

Have Justin Bieber‘s latest antics had you wishing that he would just be silent and well-kempt for at least 3 minutes and 35 seconds? Then you are the exact target audience for this wordless mini-movie shot to promote his fragrance, The Key.
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New York Fashion Week Continues: See Rihanna, Miguel, The Biebs and More!

Sep/09/2013 at 04:46 PM ET

Rihanna and MiguelCourtesy Taylor Hill/FilmMagic

The weekend may be over, but New York Fashion Week’s still going strong in a big way — so we rounded up our favorite Tweets, Instagrams, Vines and Insta videos for you to check out. We love the fun pic of Rihanna, her pal Melissa Forde and Miguel at the Opening Ceremony show — and scroll down for even more celeb spottings (two words: The Biebs) and behind-the-scenes action. Any faves?

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PHOTO: Sneak a Peek at Justin Bieber's Fragrance Ad (and Win Tickets To Meet Him!)

Jul/31/2013 at 08:05 AM ET

Justin Bieber The KeyCourtesy THE KEY

Any girl knows that the key to Justin Bieber‘s heart is his Twitter. After all, that’s where he communicates with more than 42 million of his fans.

And starting at 8 a.m. Wednesday, those fans are getting access to another key — The Key, to be precise — as Bieber launches a Tweetstakes to promote his new fragrance of the same name.
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Three Huge Stars, Three Fragrance Commercials: Whose Is Your Favorite?

Jul/09/2013 at 10:33 AM ET

Ah, the sweet smell of success! That’s what Rooney Mara, Justin Bieber and Taylor Swift are experiencing with their latest fragrance spots, ranging from sultry to super-sweet. Check out the ads below, then tell us whose has you most ready to run out and pick up a bottle.
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Justin Bieber on His New Fragrance: 'It Will Unlock a Personal Side of Me'

Jun/20/2013 at 12:34 PM ET

Justin Bieber Key Fragrance Courtesy Justin Bieber; Inset: Vallery Jean/FilmMagic

So, what exactly does the key dangling off the bottle of Justin Bieber’s newest fragrance (named The Key) open? No, not the singer’s home or trailer. But don’t despair, Beliebers! You’ll be glad to hear this key will grant you access to the singer’s heart. Well, sort of.

“[The Key] will unlock a personal side of me they’ve never seen before,” Bieber tells PEOPLE exclusively, “bringing us closer than ever.” Aaand, cue the mile-long lines of fans waiting to snatch up a bottle of this stuff.

RELATED: Your Summer Fragrance Finder

“I always want my fragrances to send an uplifting and positive message,” the superstar explains of his third scent. “It’s an amazing way to connect with my fans.”

He explained that the imagery of the bottle represents something important to him: “The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams.”
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Justin Bieber Flexes His Muscles (and Drum Skills) For Adidas NEO

May/29/2013 at 10:30 AM ET

Justin Bieber Adidas Neo Courtesy Adidas Neo

Some couples share common interests like hiking, music or movies. Justin Bieber and Selena Gomez share common interests by each shooting an ad campaign for Adidas NEO.

The two wildly popular stars each serve as a brand ambassador for the line, though Gomez helps design pieces while Bieber just shows off his swag while wearing them.

And in these latest images from Bieber’s shoot for the brand, Bieber has that signature swag on full display.

In addition to the campaign shots, which feature the teen heartthrob posing pensively amid party crackers and on a BMX bike (below), Bieber filmed a few short (and totally shoppable) videos for the line.

Check out the pieces loved by Gomez and Bieber, then tell us: What do you think of Bieber’s photos?

–Alex Apatoff Read More


Justin Bieber: A Man of Many Masks and Hats

Apr/24/2013 at 06:37 PM ET

Justin Bieber maskSipa USA; FameFlynet; Filmmagic; Startraks; Filmmagic

If you thought Justin Bieber‘s gas mask was a bridge too far, then you’ll especially enjoy his latest look: a ski mask embroidered with Chanel’s double-C logo, topped with a fedora.

Why, you ask? If you’re posing the question, you’re apparently not equipped to understand Bieber’s latest edgy new attitude, which has involved shirtless hospitalization and monkey abandonment.

PHOTOS: See other stars of whom we asked, “Uh, What’s On Your Head?”

In fact, Bieber has used a series of headgear to signify that he’s not the old mop-topped moppet we all knew and loved — he’s now the kind of guy who wears a $94 studded yellow trucker hat or a Tupac-inspired bandana.

Which is why we think he may be disappointed to hear that his latest facewear isn’t quite as threatening as he had hoped. We’re scared, all right, but more of the questionable judgment required to make these wardrobe choices than we are of his new tough-guy persona.

Tell us: What are your thoughts on Bieber’s increasingly odd headgear choices?

–Alex Apatoff


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