Jessica Simpson

Courtesy Parlux

Her new fragrance, Fancy, won’t be in stores for another month, but Jessica Simpson is giving PEOPLE.com readers a first look at her sexy new, Brigitte Bardot-inspired ad campaign. And while the images evoke the same sensuality as the iconic French actress and singer, the fragrance itself is pure California chic. “With Fancy, I wanted to create a pretty fragrance, one that I could be just as comfortable wearing on the red carpet or every day with my favorite jeans,” she says. And she couldn’t be happier with the results. “This is a special fragrance — personal, whimsical, playful and romantic. To me, Fancy is just that: fancy.” Tell us: What do you think of Jessica’s smoldering new ad? Will you buy her scent when it launches August 15th?

Soul Brother/FilmMagic

Look out Victoria’s Secret, Jessica Simpson is adding lingerie designer to her lengthy resume. The singer already has successful handbag, shoe, sunglass and swimsuit lines, and now Jessica Simpson’s Intimates will be joining her namesake empire. The collection of bras, undies, sleepwear and daywear will hit major department stores and online shopping sites just in time for spring ‘09. Jessica tells Women’s Wear Daily, “I like different lingerie for different occasions. I think that’s the best thing about it. You can feel sexy or girly depending on your mood.” She also promises to included a stylish assortment of shapewear so women no longer need to worry about panty lines. That sells us! Tell us: Will you buy Jessica Simpson’s new lingerie line?

Courtesy H Audrey; Michael Caulfield/WireImage

She might be busy working on her new country album in Nashville, but Jessica Simpson still had some time to shop. The Texas native and her BFF CaCee Cobb spent Friday afternoon hanging in one of their favorite haunts, H. Audrey, a high-end designer boutique and rock-n-roll art gallery. But for Jessica, it’s not just about the trendy boutique’s clothes. The pet-loving singer tells PEOPLE, “H. Audrey is dog-friendly! Daisy shops with me and plays with [the owner] Holly’s dog, Alfie. The store has everything from Alexander McQueen to Golden Goose cowboy boots — which are perfect for Nashville. I also love the music gallery upstairs. I bought a Bruce Springsteen pic I love.” Simpson isn’t the only country cooner who frequents H. Audrey. Sheryl Crow, Faith Hill, Carrie Underwood and LeAnn Rimes are also regulars. On this trip, a casually-clad Simpson stocked up on designer duds and even had time to take some photos with fans. Jessica left with Linda Farrow vintage avaitor shades, $290, a Gryphon brown leather jacket, $920 — which she wore out of the store — a Helmut Lang hooded leather vest, $795, a black Iro dress ($260), Rory Becca gray and white striped top, $258 — and her Bruce Springsteen print.

Jeff Vespa/Wireimage

Celebrity hair-stylist Ken Paves might just be the hardest-working man in Hollywood. After raising $2.2 million towards research for Epidermolysis Bullosa last week at an event with Courteney Cox, Jennifer Aniston, and Eva Longoria Parker, Paves decided to keep on giving, and this week has launched Ken Paves’s Big Give on eBay to raise money for the cause that he supports on behalf of his friend Rachel Nasuti who suffers from the skin condition that leaves skin as thin and breakable as tissue-paper. Paves says of his famous clients, “I don’t even have to ask anymore. I just call and say, ‘I’m trying to raise money for—’ and they go, ‘Kenny, what do you need?’” Items include a Scrubs set visit with Donald Faison, a meet and greet with Paves client and pal Celine Dion (as well as concert tickets), and a guitar autographed by the Eagles. “I’m grateful that everyone in my life is very aware of their blessings, and more than willing to share,” says Paves. Click here to go to the eBay auction.

National Photo Group

After spotting Jessica Simpson on more than one occasion rocking Louis Vuitton’s high-priced arm candy, we started to think about which brands we’re obsessed with. When we were kids, anything from Bonne Bell, Nike or O.P. would do. With so many brands to choose from these days, it’s really difficult to pick our fave few. Although fans of the big brands — high and low — (Chanel, M.A.C., Steve Madden, J.Crew, Forever 21, etc.), we’re obsessing more over newer lines like Ojon, Benefit Cosmetics, Bing Bang, Loeffler Randall, Rebecca Minkoff, Madison Marcus, Inhabit, Madewell 1937, and more. Tell us: What beauty and fashion brands are you obsessing over right now? And why?

LM Otero/AP

Jessica Simpson came out to support new boyfriend Cowboys’ quarterback Tony Romo, as his team took on the Philadelphia Eagles last night. The Texas native showed her devotion to her home team by donning a pink Cowboy jersey with her guy’s number on it. Tony may not have had a stellar game, but we think Jessica made a fashion touchdown. Get Jessica’s pink Tony Romo jersey, $60, at dickssportinggoods.com.

Soul Brother/FilmMagic

Sure, Jessica Simpson may have her own clothing and accessories line — but now the singer is getting creative with an existing brand, UGGs. Simpson is just one of 22 celebrities drafted to custom design and decorate the comfy boots to benefit St. Jude’s Research Hospital. Fellow stars like Penelope Cruz, Liv Tyler and even Matthew McConaughey are getting in on the crafty action, too. Meanwhile, you can bid on the shoes — with all the proceeds go to St. Jude Children’s Research Hospital — during the online auction, which will run through December 14th. Bid here and let us know which pair are your favorites.