Jessica Simpson‘s latest fragrance ads are sexy, of course, but there’s a deeper meaning behind her ethereal look. The designer made sure each detail of the new campaign was symbolic of what the scent means to her before shooting the sunlit ads — and now she’s sharing an intimate look at the unfinished photos.
Her large feather earrings echo the feather detail on the bottle, and she carried that theme throughout the ads, selecting a white plume-covered Oscar de la Renta design for the shoot. “Feathers can represent a spiritual evolution,” she tells PEOPLE. “I know I have evolved into the woman who I am today. Fragrance plays a strong role throughout a woman’s life and when we recognize a distinctive smell we can be instantly transported to another time or place.”
Courtesy Jessica Simpson