Jennifer Lopez

Courtesy Coty

Nope, that’s not one of her own adorable twins, Emme or Max, that Jennifer Lopez is cuddling up to, but for her newest ad campaign, for J.Lo My Glow, the singer clearly has family on her mind — and she’s giving us an exclusive behind-the-scenes look at the shoot. In a series of images for the new fragrance (click through below to see more), Jennifer naturally assumes a maternal role in domestic scenes meant to reflect the coziness of the new floral fragrance. “The inspiration for the fragrance My Glow came from where I am right now, a place of happiness and fulfillment at this intimate stage in my life,” she explained in a release. “There is a special glow that women get when they’re pregnant and when they are falling in love with their babies. I wanted My Glow to be for all women to be able to connect with this intimacy and love.” The fragrance will make its debut, exclusively on HSN on October 7th with a specially-priced 1.7 oz. eau de toilette spray, body lotion and shower gel for $49.50. Tell us: Will you try Jennifer’s My Glow?

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With over a dozen celebs launching signature scents over the next few months, Hollywood is going to be smelling fine this fall. The big question on our minds, however, is who’s got what it takes to create the biggest fragrance sensation? Four of our favorite celebrity perfumers are adding to their already well-established scent empires with new editions. Jennifer Lopez will release romantic My Glow, Britney Spears is debuting Circus Fantasy by Britney Spears, Mariah Carey will release Forever, as we told you yesterday, and Jessica Simpson’s business partner recently dished to us about her new Fancy Love But we want to know which you are looking forward to! Vote for which celeb scent you think will smell the best.

Courtesy Coty

She already ranks as one of the world’s most successful perfumers, and this October Jennifer Lopez will launch another follow-up to her fragrance Glow, with Coty. My Glow by Jennifer Lopez will take an ultra-feminine approach, with floral notes including lavender, water lily, white rose peony and heliotrope. And the mom to 16-month-old twins Emme and Max found inspiration for the new scent close to home. The dual-sided cap is embossed with a baby boy and girl that mirror soaps in Jennifer’s nursery, and the box reflects her baby shower invitations. Eaux de toilettes will start at $49 for a 50 ml. bottle and the collection will also feature a body lotion for $30. Tell us: Are you excited to try J.Lo’s feminine scent when it launches this fall?

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The recession has already claimed its faire share of celebrity lines from Mandy Moore’s Mblem to Lauren Conrad’s eponymous clothing line going on hiatus, and now WWD is reporting that Jennifer Lopez is following suit and shuttering the doors on her Sweetface line. After six years, Sweetface is halting production after the spring 2009 line, which is in stores now. Sweetface started in 2003 as a urban streetwear spin-off to the JLO by Jennifer Lopez line, but soon became a high end contemporary line. While Sweetface isn’t over forever — the company plans to relaunch with a new vision– no date has been set for its return to stores. But if you are a dedicated J. Lo shopper, you are still in luck — her JLO by Jennifer Lopez line still sells in 40 countries outside of the U.S, and she has six highly successful perfumes with another on the way later this year. Tell us: Are you sad to see Sweetface go?

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SoHo looked more like Hollywood last night as stars turned out for the much anticipated launch party for the famed British cheap-and-chic retailer Topshop in N.Y.C. And while the lead-up to the opening may have been plagued by delays, the wait was worth it as everyone from Topshop’s star designer Kate Moss to Jennifer Hudson, Jennifer Lopez and tastemakers Anna Wintour and Marc Jacobs headed to Balthazar for an exclusive dinner — that just happened to be one of the fashion events of the season. During a surprise performance by Hudson, who’s long been obsessed with the British retailer, the sequined star shouted out, “I’ve got my little Topshop outfit on. Is this all right?” Lovebirds Lopez and Mark Anthony watched as Hudson performed “One Night Only” from their seats at Moss’s table, which they also shared with designer Jason Wu. And while Lopez might be able to afford the priciest of designer garb, she told PEOPLE.com that she’s a fan of Topshop for its low-priced chic. “I love that you can get a lot of stuff there, really inexpensive,” she said, “that it fits really great, and they really concentrate on making cool, really cutting-edge clothes.” Check out all the goods at Topshop.com — free shipping all week!

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Gracing magazines is nothing new for Salma Hayek, but now the actress is venturing into literature with an appearance on the front cover of hairstylist Robert Vetica’s book, Good to Great Hair. At Thursday’s Moroccanoil-sponsored launch party for the tome, which offers hairstyles and advice based on hair type, the star, who wrote the forward to the book, revealed what led her to become involved in the project with Vetica, whose other A-list clients include Jennifer Lopez, Marion Cotillard, Mariah Carey, Renee Zellweger and Naomi Watts. “I think it’s great that women can get ideas of what is best for them without having to go to somebody who’s super-expensive like Robert is in real life,” she told PEOPLE. Another famous fan, Debra Messing, said that Vetica encouraged her to love her curly locks. “Every day was an interesting hair moment growing up,” she revealed. “One of the first things that Robert taught me was that it was not a disaster. He was like, ‘Your hair is fabulous and it could do anything!’” she says. Hayek, added, “When he does my hair for an event, the blow-dry lasts for four or five days. I don’t know how he does it, but I have great hair for the whole week once he does it for one day!” But forget hair for a minute, what is the secret to Hayek’s glow? “I am happy,” the newlywed said with a sly grin. Click here to get Good to Great Hair for yourself — and help support one of Salma’s preferred causes while you’re at it. The book’s publisher is donating a portion each purchase towards UNICEF’s efforts to eliminate maternal and neonatal tetanus. – Reporting by Jenny Sundel

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Jennifer Lopez may not have made it to N.Y.C. Fashion Week but that didn’t stop her from celebrating fashion this week! The diva turned up at the Beverly Hills launch of famed stylist Andrea Lieberman’s A.L.C. line for Barneys New York. With the Oscars just days away, talk inevitably turned to this year’s Academy Awards red carpet. For her part, Lieberman is ambivalent about the impact the economy will have on the Oscar’s glamour. “It’s hard to predict what people will wear,” the tastemaker tells WWD, “but I think the mood right now is a little more effortless. I think people just don’t want to look like they’re trying too hard.” Lopez, however, was adamant that she thinks the Oscars should continue to shine. “I don’t think there’s anything wrong with playing dress up right now,” she tells WWD. “Who wouldn’t want to wear borrowed dresses and borrowed jewelry?” But she is aware of the dilemma many stars find themselves in. “I think you can get criticized if you’re wearing borrowed dresses now because it’s borrowed, and I think you can get criticized for if it’s not because you bought it during the current economy,” she says. “So I say, do what makes you happy and wear what you want, because the only thing that really matters,” she jokes, “is if your mother calls you up the next days and says, ‘What were you wearing?’”

Come back on Sunday night for all the breaking Oscar news and Best Dressed!