James Franco

First Look: James Franco’s Voyeuristic Video for 7 For All Mankind

For the multi-talented James Franco, teaming up with 7 For All Mankind jeans and creative agency Lipman was a new challenge. The resulting campaign, comprised of both digital and print components, will culminate with a full-length feature film to be released in May.

“I was able to work in ways that were similar to what I do in the film world,” the actor and sometimes-photographer says in a release, “but in this case we had a tremendous amount of freedom.”

Starring model Lily Donaldson as his muse, Franco’s first-person narrative is reminiscent of how it feels to be surrounded by people (in this case, at a “hedonistic house party” in Malibu), but only really see one person.

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