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	<title>Style News - StyleWatch - People.com &#187; Heidi Montag</title>
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		<title>Style News - StyleWatch - People.com &#187; Heidi Montag</title>
		<link>http://stylenews.peoplestylewatch.com</link>
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			<item>
		<title>Heidi Montag Unveils Her Signature Dry Shampoo</title>
		<link>http://stylenews.peoplestylewatch.com/2009/06/16/heidi-montag-unveils-her-signature-dry-shampoo/</link>
		<comments>http://stylenews.peoplestylewatch.com/2009/06/16/heidi-montag-unveils-her-signature-dry-shampoo/#comments</comments>
		<pubDate>Tue, 16 Jun 2009 19:58:40 +0000</pubDate>
		<dc:creator>Katherine</dc:creator>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Hair]]></category>
		<category><![CDATA[Heidi Montag]]></category>

		<guid isPermaLink="false">http://stylenews.peoplestylewatch.com/?p=11396</guid>
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Heidi Montag&#8217;s recent experience battling it out in the Costa Rican jungle on I&#8217;m a Celebrity &#8230; Get Me Out of Here! was a far cry from the luxe L.A. lifestyle she&#8217;s used to. And while we&#8217;ve been hearing rumors of a dry shampoo inspired by her jungle living, the reality star [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=11396&subd=stylewatch&ref=&feed=1" />]]></description>
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<p><a href="http://www.people.com/people/heidi_montag">Heidi Montag</a>&#8217;s recent experience <a href="http://www.people.com/people/article/0,,20283668,00.html">battling it out</a> in the Costa Rican jungle on <em>I&#8217;m a Celebrity &#8230; Get Me Out of Here!</em> was a far cry from the luxe L.A. lifestyle she&#8217;s used to. And while we&#8217;ve been hearing rumors of a dry shampoo inspired by her jungle living, the reality star finally cleared things up yesterday on <em>The View</em>. Flanked by Barbara Walters and her husband Spencer Pratt, Heidi held a spray bottle throughout her interview, before revealing, &#8220;This is my dry shampoo. This is my own product that I made for the jungle that is not even for sale yet,&#8221; adding, &#8220;It&#8217;s eco-friendly, and everything.&#8221;<strong> Tell us: Are you interested in using Heidi&#8217;s dry shampoo?</strong></p>
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		<slash:comments>15</slash:comments>
	
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			<media:title type="html">Katherine</media:title>
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		<title>Heidi Montag&#8217;s New Role: Bikini Designer!</title>
		<link>http://stylenews.peoplestylewatch.com/2009/05/21/heidi-montags-new-role-bikini-designer/</link>
		<comments>http://stylenews.peoplestylewatch.com/2009/05/21/heidi-montags-new-role-bikini-designer/#comments</comments>
		<pubDate>Thu, 21 May 2009 19:50:06 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
				<category><![CDATA[Celebrity Designer]]></category>
		<category><![CDATA[Heidi Montag]]></category>

		<guid isPermaLink="false">http://stylenews.peoplestylewatch.com/?p=10616</guid>
		<description><![CDATA[ Pedro Andrade/Pacific Coast News 
When it comes to fashion, Heidi Montag is proving to be her own best inspiration. For her first foray into design, the reality star teamed with affordable chain Anchor Blue for a sexy collection called Heidiwood, which has since stopped production. And now Heidi has partnered with celeb-favorite swimsuit designer [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=10616&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net/people/i/2009/stylewatch/blog/090601/heidi_montag_300x400.jpg" /> <span class="credit">Pedro Andrade/Pacific Coast News</span></b> </p>
<p class="txtcont">When it comes to fashion, <a href="http://www.people.com/people/heidi_montag">Heidi Montag</a> is proving to be her own best inspiration. For her first foray into design, the reality star teamed with affordable chain Anchor Blue for a sexy collection called Heidiwood, which has since <a href="http://stylenews.peoplestylewatch.com/2008/10/22/anchor-blue-pulls-the-plug-on-heidi-montags-heidiwood-line/">stopped production</a>. And now Heidi has partnered with celeb-favorite swimsuit designer Ashley Paige for a yet-to-be-named swimsuit collection that is being shown as early as next week! Heidi will debut six styles from the collaboration on <em>I&#8217;m a Celebrity&#8230;Get Me Out of Here</em> beginning June 1, which will be available immediately on <a href="http://ashleypaige.com/" target="_blank">AshleyPaige.com</a>. The rest of the collection will be shown in an <em>I Dream of Jeanie</em>-themed runway show during Miami Fashion Week in July.  Heidi herself will take to the runway to show off the &#8217;60s-inspired collection alongside blonde models showing off specially designed T-shirts that read &#8220;I Dream of Heidi&#8221;.  Heidi and Ashley&#8217;s full collection will hit major department stores and budget stores as they have both a high-end luxury line and a lower priced point line planned so everyone can afford a Heidi and Ashley suit! <strong>Tell us: Will you buy a Heidi- and Ashley-designed bikini?</strong></p>
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		<slash:comments>50</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Andrea</media:title>
		</media:content>

		<media:content url="http://img2.timeinc.net/people/i/2009/stylewatch/blog/090601/heidi_montag_300x400.jpg" medium="image" />
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		<title>Anchor Blue Pulls the Plug on Heidi Montag&#8217;s &#8220;Heidiwood&#8221; Line</title>
		<link>http://stylenews.peoplestylewatch.com/2008/10/22/anchor-blue-pulls-the-plug-on-heidi-montags-heidiwood-line/</link>
		<comments>http://stylenews.peoplestylewatch.com/2008/10/22/anchor-blue-pulls-the-plug-on-heidi-montags-heidiwood-line/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 21:22:00 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
				<category><![CDATA[Celebrity Designer]]></category>
		<category><![CDATA[Heidi Montag]]></category>

		<guid isPermaLink="false">http://stylewatch.wordpress.com/?p=5433</guid>
		<description><![CDATA[ Matt Sayles/AP 
 After just one year, Heidi Montag&#8217;s fashion line &#8220;Heidiwood&#8221; for Anchor Blue is being discontinued. Marla White, Director of PR &#38; Brand Development at Anchor Blue Retail Group,  tells PEOPLE &#8220;Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=5433&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net/people/i/2008/stylewatch/blog/080428/heidi_montag_300x400.jpg" /> <span class="credit">Matt Sayles/AP</span></b> </p>
<p class="txtcont"> After just one year, <a href="http://www.people.com/people/heidi_montag">Heidi Montag</a>&#8217;s fashion line &#8220;<a href="http://offtherack.peoplestylewatch.com/2008/04/14/heidi-montag-hits-the-runway-for-her-heidiwood-line/">Heidiwood</a>&#8221; for Anchor Blue is being discontinued. Marla White, Director of PR &amp; Brand Development at Anchor Blue Retail Group,  tells PEOPLE &#8220;Anchor Blue and Heidi Montag are pleased with what Heidiwood for Anchor Blue accomplished during this past year. However Anchor Blue chose not to extend the Heidiwood contract after the initial year as they will be concentrating solely on what their heritage, their foundation, is based on &#8212; denim.  They are very excited about an initiative they are launching in February &#8216;09 for guys and girls that will carry throughout the coming year.&#8221; Wonder if that means Heidi will be looking to design somewhere else. <strong>Tell us: Are you sad to see Heidiwood go?</strong></p>
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		<slash:comments>45</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Andrea</media:title>
		</media:content>

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		<title>Heidi Montag Rocks the Same Outfit Twice in One Week!</title>
		<link>http://stylenews.peoplestylewatch.com/2008/04/28/heidi-montag-rocks-the-same-outfit-twice-in-one-week/</link>
		<comments>http://stylenews.peoplestylewatch.com/2008/04/28/heidi-montag-rocks-the-same-outfit-twice-in-one-week/#comments</comments>
		<pubDate>Mon, 28 Apr 2008 18:44:23 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[Dresses]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Heidi Montag]]></category>
		<category><![CDATA[Red Carpet]]></category>
		<category><![CDATA[TV Style]]></category>

		<guid isPermaLink="false">http://stylewatch.wordpress.com/?p=2787</guid>
		<description><![CDATA[ Jean Baptiste Lacroix/WireImage; Richard Young/Startraks 
Everyone has a favorite dress that they love to wear over and over again &#8212; but to two major events in one week? Heidi Montag hit Kitson to promote her new clothing line Heidiwood in a Chloe dress and matching shoes, only to wear the exact same outfit days [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=2787&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net/people/i/2008/stylewatch/blog/080512/heidi_montag_300x400.jpg" /> <span class="credit">Jean Baptiste Lacroix/WireImage; Richard Young/Startraks</span></b> </p>
<p class="txtcont">Everyone has a favorite dress that they love to wear over and over again &#8212; but to two major events in one week? <a href="http://www.people.com/people/heidi_montag">Heidi Montag</a> hit Kitson to promote her new clothing line <a href="http://offtherack.people.com/2008/04/14/heidi-montag-hits-the-runway-for-her-heidiwood-line/">Heidiwood</a> in a Chloe dress and matching shoes, only to wear the exact same outfit days later to the White House Correspondents Dinner in D.C. There is definitely nothing wrong with wearing the same outfit twice, but maybe give it a little bit more space? This is clearly becoming a <a href="http://offtherack.people.com/2007/12/12/heidi-hits-the-red-carpet-in-the-same-dress-twice-in-one-week/">habit</a> for Heidi. <strong>Tell us: Would you wear the same outfit twice in one week knowing you&#8217;d be photographed both times?</strong> </p>
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		<slash:comments>47</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Melissa</media:title>
		</media:content>

		<media:content url="http://img2.timeinc.net/people/i/2008/stylewatch/blog/080512/heidi_montag_300x400.jpg" medium="image" />
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		<title>Shoe-Off: Kate Bosworth vs. Heidi Montag</title>
		<link>http://stylenews.peoplestylewatch.com/2008/04/22/shoe-off-kate-bosworth-vs-heidi-montag/</link>
		<comments>http://stylenews.peoplestylewatch.com/2008/04/22/shoe-off-kate-bosworth-vs-heidi-montag/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 11:00:09 +0000</pubDate>
		<dc:creator>Andrea</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Fashion Faceoff]]></category>
		<category><![CDATA[Heidi Montag]]></category>
		<category><![CDATA[Kate Bosworth]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://offtherack.people.com/?p=2773</guid>
		<description><![CDATA[ Jean Baptiste Lacroix/WireImage; NPG 
We&#8217;ve been seeing outrageous star fashions all over Hollywood recently. And when Kate Bosworth first stepped out in these funky Chloe wedges at the beginning of the month while promoting her new movie 21 we thought they were a little questionable. Kate, however, is known for pushing the fashion envelope [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=2773&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net//people/i/2008/stylewatch/blog/080505/kate_bosworth_300x400.jpg" /> <span class="credit">Jean Baptiste Lacroix/WireImage; NPG</span></b> </p>
<p>We&#8217;ve been seeing <a href="http://www.people.com/people/stylewatch/gallery/0,,20193826,00.html">outrageous star fashions</a> all over Hollywood recently. And when <a href="http://www.people.com/people/kate_bosworth">Kate Bosworth</a> first stepped out in these funky Chloe wedges at the beginning of the month while promoting her new movie <em>21</em> we thought they were a little questionable. Kate, however, is known for pushing the fashion envelope and made them seem totally cool. Then this weekend, Heidi Montag followed in the fashionable star&#8217;s footsteps, sporting the $750 <a href="http://www.saksfifthavenue.com/main/ProductDetail.jsp?PRODUCT%3C%3Eprd_id=845524446182930&amp;Goto=product&amp;site_refer=AFF001&amp;siteID=J84DHJLQkR4-KpllqMELmmRBZ_44bGlSKw" target="_blank">patent wedge booties</a> while promoting her clothing line, Heidiwood, at Kitson in L.A. &#8212; and we can&#8217;t say we loved the look quite as much on her. The shoes somehow seem a little too &#8220;high-fashion&#8221; for the <em>Hills</em> star. But we want to know what you think. <strong>Tell us: Who rocks the designer heels better: Kate Bosworth or Heidi Montag? Would you wear them?</strong></p>
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		<slash:comments>54</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Andrea</media:title>
		</media:content>

		<media:content url="http://img2.timeinc.net//people/i/2008/stylewatch/blog/080505/kate_bosworth_300x400.jpg" medium="image" />
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		<title>Heidi Montag Hits the Runway for Her Heidiwood Line</title>
		<link>http://stylenews.peoplestylewatch.com/2008/04/14/heidi-montag-hits-the-runway-for-her-heidiwood-line/</link>
		<comments>http://stylenews.peoplestylewatch.com/2008/04/14/heidi-montag-hits-the-runway-for-her-heidiwood-line/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 14:33:37 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[Celebrity Designer]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Heidi Montag]]></category>
		<category><![CDATA[TV Style]]></category>

		<guid isPermaLink="false">http://stylewatch.wordpress.com/?p=2752</guid>
		<description><![CDATA[ Matt Sayles/AP 
With blogger Perez Hilton at the mike and on-again, off-again fiance Spencer Pratt in the audience, Heidi Montag did her best catwalk strut for the debut runway show of her Heidiwood for Anchor Blue line. And the reality star felt more than at home on the catwalk, telling PEOPLE &#8220;I feel so [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=2752&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net/people/i/2008/stylewatch/blog/080428/heidi_montag_300x400.jpg" /> <span class="credit">Matt Sayles/AP</span></b> </p>
<p class="txtcont">With blogger Perez Hilton at the mike and on-again, off-again fiance Spencer Pratt in the audience, <a href="http://www.people.com/people/heidi_montag">Heidi Montag</a> did her best catwalk strut for the debut runway show of her <a href="http://offtherack.people.com/2007/11/27/heidi-montag-turns-designer-and-gives-people-the-scoop/">Heidiwood for Anchor Blue line</a>. And the reality star felt more than at home on the catwalk, telling PEOPLE &#8220;I feel so good and it&#8217;s so fun to be up there [on the runway], and it was just an amazing night and everything really came together so this is just such an awesome night.&#8221; As for her designs, Montag admits a weakness for &#8220;zebra print. I&#8217;m obsessed with it, and when I was doing my line, I was doing things that inspired me and things that I wish I could find in clothes. So I was like I love zebra print. There&#8217;s not enough out there, and so I really wanted to incorporate that in little details.&#8221; But don&#8217;t count the budding designer out of future acting gigs. &#8220;I&#8217;d love to play Sydney Bristow on <em>Alias</em>. That&#8217;s my ideal role, like badass, that&#8217;s what I want to do, like Angelina Jolie roles.&#8221; <a href="http://anchorblue.com/heidiwood/" target="_blank">Click here</a> to shop Heidi&#8217;s line, all for under $50. <strong>Tell us: Will you buy Heidi&#8217;s designs?</strong> </p>
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		<slash:comments>77</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Melissa</media:title>
		</media:content>

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		<title>Would You Wear White Nails Like Heidi?</title>
		<link>http://stylenews.peoplestylewatch.com/2008/03/18/would-you-wear-white-nails-like-heidi/</link>
		<comments>http://stylenews.peoplestylewatch.com/2008/03/18/would-you-wear-white-nails-like-heidi/#comments</comments>
		<pubDate>Tue, 18 Mar 2008 17:09:47 +0000</pubDate>
		<dc:creator>Katie</dc:creator>
				<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Heidi Montag]]></category>

		<guid isPermaLink="false">http://offtherack.people.com/?p=2670</guid>
		<description><![CDATA[ Clark Samuels/Startraks 
Long before we knew the joys of a good manicure, we went to work ourselves, painting our nails with White Out in class. Now, that we&#8217;ve grown up and started using actual nail polish, we&#8217;ve rediscovered the matte white look of our younger days. But it&#8217;s clearly a tricky look to pull [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=2670&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net/people/i/2008/stylewatch/blog/080331/heidi_montag_300x400.jpg" /> <span class="credit">Clark Samuels/Startraks</span></b> </p>
<p class="txtcont">Long before we knew the joys of a good manicure, we went to work ourselves, painting our nails with White Out in class. Now, that we&#8217;ve grown up and started using actual nail polish, we&#8217;ve rediscovered the matte white look of our younger days. But it&#8217;s clearly a tricky look to pull off correctly, and we&#8217;re not so sure about <a href="http://www.people.com/people/heidi_montag">Heidi Montag</a>&#8217;s long nails in all-white. <strong>We want to know: Would you wear long white nails?</strong></p>
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		<slash:comments>79</slash:comments>
	
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			<media:title type="html">dickensk</media:title>
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		<title>Heidi Hits the Red Carpet in the Same Dress Twice in One Week!</title>
		<link>http://stylenews.peoplestylewatch.com/2007/12/12/heidi-hits-the-red-carpet-in-the-same-dress-twice-in-one-week/</link>
		<comments>http://stylenews.peoplestylewatch.com/2007/12/12/heidi-hits-the-red-carpet-in-the-same-dress-twice-in-one-week/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 11:00:05 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[Dresses]]></category>
		<category><![CDATA[Heidi Montag]]></category>
		<category><![CDATA[Red Carpet]]></category>
		<category><![CDATA[TV Style]]></category>

		<guid isPermaLink="false">http://offtherack.people.com/2007/12/12/heidi-hits-the-red-carpet-in-the-same-dress-twice-in-one-week/</guid>
		<description><![CDATA[ Andy Fossum/Startraks; Karl Larsen/INF 
Who doesn&#8217;t have a favorite dress that makes her feel fantastic the second she slips it on? We think we&#8217;ve figured out The Hills&#8217; Heidi Montag&#8217;s favorite &#8212; she wore this sequined LaROK dress to major red carpet events twice in only four days!  First, the reality star donned [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=2321&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net/people/i/2007/stylewatch/blog/071224/heidi_montag_300x400.jpg" /> <span class="credit">Andy Fossum/Startraks; Karl Larsen/INF</span></b> </p>
<p class="txtcont">Who doesn&#8217;t have a favorite dress that makes her feel fantastic the second she slips it on? We think we&#8217;ve figured out <em>The Hills&#8217;</em> Heidi Montag&#8217;s favorite &#8212; she wore this sequined LaROK dress to major red carpet events twice in only four days!  First, the reality star donned her sparkling dress for the Spike TV Video Game Awards in Los Vegas on Friday and turned up to Monday night&#8217;s <em>Hills</em> finale party in the exact same frock! Even her black pumps and long blonde curls looked exactly the same at both events. We all love to re-wear our favorite party dresses, but we usually try and space them out if we can. <strong>Tell us: What do you think of Heidi wearing the same dress twice in four days? Do you re-wear your dresses that often? </strong></p>
<p>Do you love Heidi&#8217;s dress, too? Buy one for yourself at <a href="http://shop.nordstrom.com/S/2958533/0~2376776~2374325~6004700?mediumthumbnail=Y&amp;origin=category&amp;searchtype=&amp;pbo=6004700&amp;P=1&amp;siteId=wHE0rGG8R4M-N2xrTiUloupeYXXYosqnzg" target="_blank">nordstrom.com</a>, $258.</p>
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		<slash:comments>51</slash:comments>
	
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			<media:title type="html">Melissa</media:title>
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		<title>Heidi Montag Turns Designer &#8212; And Gives PEOPLE the Scoop!</title>
		<link>http://stylenews.peoplestylewatch.com/2007/11/27/heidi-montag-turns-designer-and-gives-people-the-scoop/</link>
		<comments>http://stylenews.peoplestylewatch.com/2007/11/27/heidi-montag-turns-designer-and-gives-people-the-scoop/#comments</comments>
		<pubDate>Tue, 27 Nov 2007 11:00:51 +0000</pubDate>
		<dc:creator>Melissa</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Heidi Montag]]></category>
		<category><![CDATA[Lauren Conrad]]></category>
		<category><![CDATA[TV Style]]></category>

		<guid isPermaLink="false">http://offtherack.people.com/2007/11/27/heidi-montag-turns-designer-and-gives-people-the-scoop/</guid>
		<description><![CDATA[  Roger Walsh /Landov 
Just when you thought the drama between Heidi Montag and Lauren Conrad was dying down on The Hills, Heidi ups the ante with her own clothing line just months after Lauren launched hers. At an event for clothing chain Anchor Blue in Los Angeles, Heidi confirmed her new project with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=stylenews.peoplestylewatch.com&blog=932067&post=2221&subd=stylewatch&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p class="imgcont"><b><img border="0" src="http://img2.timeinc.net/people/i/2007/stylewatch/blog/071210/heidi_montag_300x400.jpg" /> <span class="credit"> Roger Walsh /Landov</span></b> </p>
<p class="txtcont">Just when you thought the <a href="http://www.people.com/people/article/0,,20057802,00.html">drama</a> between <a href="http://www.people.com/people/heidi_montag">Heidi Montag</a> and <a href="http://www.people.com/people/lauren_conrad">Lauren Conrad</a> was dying down on <em>The Hills</em>, Heidi ups the ante with her own clothing line just months after Lauren <a href="http://offtherack.people.com/2007/09/15/lauren-conrads-clothing-line-debuts/">launched hers</a>. At an event for clothing chain Anchor Blue in Los Angeles, Heidi confirmed her new project with the brand to PEOPLE, telling us &#8220;It&#8217;s going to be called Heidiwood, and I&#8217;m so excited I can&#8217;t even tell you!&#8221; But unlike Lauren&#8217;s line, where most pieces are over $100, Heidi is looking to &#8220;be very price-range oriented. I want all my fans to be able to buy it. I want to bring that fashionable clothing line down to a price range where people can actually afford it.&#8221;  And what to expect of the line, which will launch next spring? &#8221; I do want to do some cute spring dresses, some little flowy summer dresses. I just want it to be fun for girls.&#8221; But what we really want to know is how does Heidi expect her line to stack up against Lauren&#8217;s? Heidi tells PEOPLE that &#8220;[Lauren's] is more of bows and a little girlier, and mine&#8217;s going to be more sexy and fun. I think they can both do well. They&#8217;re very different. So good luck to her, and I&#8217;m not doing this to compete.&#8221;  Sure, but is there room in <em>The Hills</em> for two designers? We&#8217;ll have to tune in and see.</p>
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		<slash:comments>45</slash:comments>
	
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			<media:title type="html">Melissa</media:title>
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