Gwyneth Paltrow

Gwyneth Paltrow Teams Up with Luxe Watchmaker Baume & Mercier

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Watch out, Gwyneth Paltrow‘s got a new project in the works! The multi-talented actress, who most recently sang and danced her way into our hearts guest starring on Glee, is now pairing up with storied Swiss watchmaker Baume & Mercier, reports WWD. As the 180-year-old company’s newest brand ambassador – or “friend of the brand” as the company prefers calling her – Paltrow will engage in “communication projects,” kicking off the SIHH watch fair cocktail party in Geneva later this month, but she won’t be lending her face to any ad campaigns. Despite the company’s Swiss roots, the rebranding strategy includes aligning its new image with the Hamptons, the name of a watch that will relaunch this fall—as well as the tony New York resort town where Paltrow is known to spend time. “Our positioning remains as a brand that offers high-quality products with a beautiful design,” CEO Alain Zimmermann told WWD. Past ambassadors include fellow actresses like Meg Ryan, Kim Basinger, Teri Hatcher and Evangeline Lilly. With a lifestyle maven like Gwyneth at the helm, we have a feeling Baume & Mercier will get the lift it’s looking for in no time! – Hana Choi

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Gwyneth Paltrow’s Holiday ‘Goop’ Gift Guide!

John Shearer/WireImage

Gwyneth Paltrow‘s weekly newsletter Goop.com has always been a chic source of well-informed ideas for the savvy shopper, so it only makes sense that the actress-turned-singer would get into the holiday spirit by curating her own gift guide. “Anything personally made for you always trumps other gifts because of the thought and organization put into it,” Gwyneth writes. Her selection includes eclectic finds like customized holiday cards from Cocodot.com and trinkets from Vicente Agor, a San Francisco-based jeweler, who (for $310 and up), will turn a profile picture of your loved ones into one-of-a-kind pair of earrings. And if picking family favorites is too hard, Gwyneth encourages readers to represent their hometown glory with Tophdaddy‘s uber-hip area code T-shirts ($18 to $60). For the frequent traveler she recommends Abernathy Road‘s handsome assortment of leather goods, which includes an iPhone pocket journal ($372), and perfectly rugged duffel bags. However, Gwyneth’s personal go-to luggage? The monogrammed Louis Vuitton Pegase suitcase, of course. To see the rest of Gwyneth’s Goop gift guide, and for more personalized gift ideas, visit goop.com. –Jessie Goldberg

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Gwyneth Paltrow Tortured by Her Lanvin Stilettos!

Norman Scott/Startracks; Inset: FilmMagic

Gwyneth Paltrow may be excited and nervous to sing at Wednesday’s Country Music Awards, but what she felt on the red carpet Monday night at the Country Strong premiere was purely physical. “I’m in pain,” she told PEOPLE. And the actress wasn’t talking about the 20 pounds that she gained—and quickly lost!—for the role, but her black mesh Lanvin stilettos! “I feel like I’m in a torture vice,” she revealed to PEOPLE of the sky-high heels, which she paired with a black Chado Ralph Rucci dress. But Paltrow, who landed in Nashville Monday morning to rehearse for her performance at the CMA’s, isn’t the only A-lister to don the chic Lanvin pumps from the label’s spring 2011 runway collection: Just one day earlier, Rachel McAdams braved the red carpet in the same studded heels at the Morning Glory premiere in N.Y.C. And when not busy suffering for fashion, Gwyneth’s been blogging about some of her favorite spots to shop and eat in the country music capital—even if she doesn’t get a chance to visit them this week. “I don’t think I’m going to have time this trip. They’re working me hard,” said the stylish star, who made her country singing debut in the movie. So is there more country music in store for the fashionista? “I’m not sure. I’m open. We’ll see what happens!” — Wendy Grossman

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